Ewerthon Kutz and Helen Senefonte. 2025.
 Mapping E-Commerce Customer Profiles with RFM and K-Means. In <em>Proceedings of the 9th Urban Computing Workshop</em>, May 19, 2025, Natal/RN, Brasil. SBC, Porto Alegre, Brasil, 99-112. DOI: <a href="https://doi.org/10.5753/courb.2025.8768">https://doi.org/10.5753/courb.2025.8768</a>.