Moraes, Daniel, Paulo Victor Borges, Polyana Bezerra da Costa, Yan Martins B. Gurevitz, Pedro T. Cutrim dos Santos, José Matheus Carvalho Boaro, Adeoye Sunday Ladele, and Sérgio Colcher. " Exploring the Potential of TV 3.0: Applications and Impact on Content Delivery and Audience Engagement." Companion Proceedings of the 30th Brazilian Symposium on Multimedia and Web, Juiz de Fora/MG, 2024. SBC, 2024, pp.267-272.