Creating and Evaluating Personas for Systems with a Focus on People with Autistic Spectrum Disorders: An Experience Report on the Use of Netnography

Authors

  • Anna Beatriz Marques Universidade Federal do Ceará (UFC) https://orcid.org/0000-0001-9214-3399
  • Gabriel Aires Melo Universidade Federal do Ceará (UFC)
  • Victoria Gabriella Rebouças Pereira Universidade Federal do Ceará (UFC)
  • Patrícia Freitas Campos de Vasconcelos Universidade Federal do Ceará (UFC)

DOI:

https://doi.org/10.5753/isys.2021.1949

Keywords:

Persona, Autistic Spectrum Disorder, Netnography, Persona evaluation, Experience report

Abstract

Netnography is an ethnography performed online, which has a reduced cost when compared to conventional ethnography and makes it possible to reach a dispersed target audience, such as people with Autism Spectrum Disorder (ASD). This paper reports the creation of personas and user requirements based on data obtained in a netnography conducted on the Instagram social network. To evaluate the quality of the personas created, we adopted two strategies: (i) a questionnaire with software development professionals to assess the level of completeness, willingness to use, clarity and empathy of the personas; and (ii) a focus group with members of a research project on ASD to explore the usefulness of personas for the design of products for autistic people. As a result of this analysis, four of the six personas created were rated as of excellent quality, the other two achieved medium quality.

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Published

2021-10-31

How to Cite

Marques, A. B., Aires Melo, G., Rebouças Pereira, V. G. ., & Freitas Campos de Vasconcelos, P. (2021). Creating and Evaluating Personas for Systems with a Focus on People with Autistic Spectrum Disorders: An Experience Report on the Use of Netnography. ISys - Brazilian Journal of Information Systems, 14(3), 68–97. https://doi.org/10.5753/isys.2021.1949

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Section

Extended versions of selected articles