The ABCDE Methodology: Emphasizing Creativity in the Design of Serious Games


  • Diego Sauter Possamai Universidade do Estado de Santa Catarina (UDESC)
  • Marcelo da Silva Hounsell Universidade do Estado de Santa Catarina (UDESC)
  • Isabela Gasparini Universidade do Estado de Santa Catarina (UDESC)



Creativity, Game Design, Serious Games, Brainstorm


Serious games (SG) have been criticized for their lack of creativity. The ABCDE methodology, that aligns creativity models with the use of brainstorming tools is presented to promote the convergent-divergent thinking and foster creativity. It can be added to the conceptual stage of game design focusing on the creation of game mechanics. The ABCDE methodology was built in four research cycles that involved analysis, proposition, application (selection, workshop) and evaluation. Evaluation using the Creative Product Analysis Matrix tool compared the creativity perceptions of game mechanics generated with and without using ABCDE. The results show benefits in terms of time spent and people involved while using the ABCDE methodology for a given game project that achieved the same high level of creativity when comparted to another methodology. We conclude that ABCDE has potential to generate creative game mechanics and can be inserted as part of other game design methodologies, not just for SG.  


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How to Cite

Possamai, D. S., Hounsell, M. da S., & Gasparini, I. (2021). The ABCDE Methodology: Emphasizing Creativity in the Design of Serious Games. ISys - Brazilian Journal of Information Systems, 14(1), 24–55.



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