@article{Marques_Aires Melo_Rebouças Pereira_Freitas Campos de Vasconcelos_2021, title={Creating and Evaluating Personas for Systems with a Focus on People with Autistic Spectrum Disorders: An Experience Report on the Use of Netnography}, volume={14}, url={https://sol.sbc.org.br/journals/index.php/isys/article/view/1949}, DOI={10.5753/isys.2021.1949}, abstractNote={<p>Netnography is an ethnography performed online, which has a reduced cost when compared to conventional ethnography and makes it possible to reach a dispersed target audience, such as people with Autism Spectrum Disorder (ASD). This paper reports the creation of personas and user requirements based on data obtained in a netnography conducted on the Instagram social network. To evaluate the quality of the personas created, we adopted two strategies: (i) a questionnaire with software development professionals to assess the level of completeness, willingness to use, clarity and empathy of the personas; and (ii) a focus group with members of a research project on ASD to explore the usefulness of personas for the design of products for autistic people. As a result of this analysis, four of the six personas created were rated as of excellent quality, the other two achieved medium quality.</p>}, number={3}, journal={iSys - Brazilian Journal of Information Systems}, author={Marques, Anna Beatriz and Aires Melo, Gabriel and Rebouças Pereira, Victoria Gabriella and Freitas Campos de Vasconcelos, Patrícia}, year={2021}, month={Oct.}, pages={68–97} }