Mensuração do Capital Social Acumulado a partir de Interações Sociais em Páginas Institucionais no Facebook.
Resumo
Funcionalidades que permitem a interação entre usuários dentro das Redes Sociais Online configuram práticas de sociabilidade em rede, ou seja, ações como Publicar, Comentar, Curtir e Compartilhar têm um significado especial quando estão sob o foco da Sociologia Digital. Com o apoio da teoria de Pierre Bourdieu, neste trabalho são identificados e capturados dados relacionados às práticas de sociabilidade em rede dentro de Páginas Institucionais no Facebook. Esses dados são utilizados no aprendizado da sequência de ações. A partir da frequência de ocorrências das sequências aprendidas, um indicador do Capital Social acumulado é apresentado. A partir desse indicador e do número de interações sociais, o volume de Capital Social é computado.
Palavras-chave:
Redes Sociais Online, Capital Social, Interações Sociais, Páginas Institucionais, Pierre Bourdieu, Facebook
Referências
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Lin, N., Cook, K. S., e Burt, R. S. (2001). Social capital: Theory and research. Transaction Publishers.
Liu, Y., Venkatanathan, J., Goncalves, J., Karapanos, E., e Kostakos, V. (2014). Modeling what friendship patterns on facebook reveal about personality and social capital. ACM Trans. Comput.-Hum. Interact., 21(3):17:1–17:20.
Mechner, F. (2008). Behavioral contingency analysis. Behavioral Processes, 78(2):124–144.
Putnam, R. (2001). Social capital: Measurement and consequences. Canadian journal of policy research, 2(1):41–51.
Recuero, R. (2012). O capital social em rede: Como as redes sociais na internet estão gerando novas formas de capital social. Contemporânea, 10(3):597–617.
Santos, F. C. e Cypriano, C. P. (2011). Blogs e wikis: duas formas de colaboração
em redes sociais. Revista Ciência em Movimento - Rede Metodista, 13:07 – 19.
Santos, F. C. e Cypriano, C. P. (2014). Redes sociais, redes de sociabilidade. Revista
Brasileira de Ciências Sociais, 29:63–78.
Schams, S., Hauffa, J., e Groh, G. (2018). Analyzing a user’s contributive social capital based on acitivities in online social networks and media. In Comp. Proc. of the The Web Conference 2018, WWW ’18, pages 1457–1464.
Skinner, B. F. (1953). Science and Human Behavior. New York: Macmillan.
Sterne, J. (2003). Bourdieu, technique and technology. Cultural Studies, 17:367–389.
Venkatanathan, J., Karapanos, E., e Gonçalves, J. (2012). Network, personality and social capital. In Proc. of Annual Web Science Conf., WebSci’12, pages 326–329. ACM.
Bourdieu, P. (1981). Men and machines. In Advances in Social Theory and Methodology, pages 304–317. Routledge & Kegan Paul, Boston.
Bourdieu, P. (1986). The forms of capital. In Handbook of Theory and Research for the Sociology of Education, pages 241–258. Greenwood Press, New York.
Bourdieu, P. (1991). Language and Symbolic Power. Social theory. John B. Thompson Ed., Polity Press.
Coleman, J. S. (1988). Social capital in the creation of human capital. American journal of sociology, 94:S95–S120.
Cunha, K. M. R. e Gomes, A. K. (2019). Measurement of mobilization capacity via
actions sequence learning within institutional facebook fan pages. In Proc. of the 25th Braz. Symp. on Mult. and the Web, WebMedia 2019, pages 317–320. ACM.
Gomes, A. K. e Pimentel, M. d. G. C. (2011). A technique for human-readable representation e evaluation of media-based social interactions in social networks. In Proc. of the 17th Braz. Symp. on Mult. and the Web, WebMedia 2011, pages 119–126. SBC.
Gomes, A. K. e Pimentel, M. d. G. C. (2014). Evaluation of Media-Based Social Interactions: Linking Collective Actions to Media Types, Applications, and Devices in Social Networks, pages 75–95. Springer Vienna, Vienna.
Granovetter, M. S. (1977). The strength of weak ties. In Social networks, pages 347–367. Elsevier.
Ignatow, G. e Robinson, L. (2017). Pierre bourdieu: theorizing the digital. Information, Communication & Society, 20(7):950–966.
Kimball, R. e Ross, M. (2002). The Data Warehouse Toolkit: The Complete Guide to
Dimensional Modeling. John Wiley & Sons, Inc., New York, NY, USA, 2nd edition.
Law, S. P.-M. e Chang, M. K. (2008). Fostering knowledge exchange in online communities: a social capital building approach. International Conference on Information Systems, ICIS 2008 Proceedings, page 173.
Lin, N., Cook, K. S., e Burt, R. S. (2001). Social capital: Theory and research. Transaction Publishers.
Liu, Y., Venkatanathan, J., Goncalves, J., Karapanos, E., e Kostakos, V. (2014). Modeling what friendship patterns on facebook reveal about personality and social capital. ACM Trans. Comput.-Hum. Interact., 21(3):17:1–17:20.
Mechner, F. (2008). Behavioral contingency analysis. Behavioral Processes, 78(2):124–144.
Putnam, R. (2001). Social capital: Measurement and consequences. Canadian journal of policy research, 2(1):41–51.
Recuero, R. (2012). O capital social em rede: Como as redes sociais na internet estão gerando novas formas de capital social. Contemporânea, 10(3):597–617.
Santos, F. C. e Cypriano, C. P. (2011). Blogs e wikis: duas formas de colaboração
em redes sociais. Revista Ciência em Movimento - Rede Metodista, 13:07 – 19.
Santos, F. C. e Cypriano, C. P. (2014). Redes sociais, redes de sociabilidade. Revista
Brasileira de Ciências Sociais, 29:63–78.
Schams, S., Hauffa, J., e Groh, G. (2018). Analyzing a user’s contributive social capital based on acitivities in online social networks and media. In Comp. Proc. of the The Web Conference 2018, WWW ’18, pages 1457–1464.
Skinner, B. F. (1953). Science and Human Behavior. New York: Macmillan.
Sterne, J. (2003). Bourdieu, technique and technology. Cultural Studies, 17:367–389.
Venkatanathan, J., Karapanos, E., e Gonçalves, J. (2012). Network, personality and social capital. In Proc. of Annual Web Science Conf., WebSci’12, pages 326–329. ACM.
Publicado
30/06/2020
Como Citar
CUNHA, Kaique Matheus R.; GOMES, Alan Keller.
Mensuração do Capital Social Acumulado a partir de Interações Sociais em Páginas Institucionais no Facebook.. In: BRAZILIAN WORKSHOP ON SOCIAL NETWORK ANALYSIS AND MINING (BRASNAM), 9. , 2020, Cuiabá.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2020
.
p. 85-96.
ISSN 2595-6094.
DOI: https://doi.org/10.5753/brasnam.2020.11165.
