Um Estudo Sobre a Relação entre Smartphones e Dados Demográficos

• Wandella Maia Federal University of Viçosa
• Fabrício Aguiar Silva Federal University of Viçosa https://orcid.org/0000-0002-0713-0583
• Thais Braga Silva Federal University of Viçosa

DOI: https://doi.org/10.5753/courb.2020.12371

Abstract

In the recent years, we are facing an increasing in the number of mobile users and, consequently, in the amount of data collected from them and available to the industry. Therefore, companies are willing to use such data to discover insights that may help them on providing better and more personalized services. In this work, we explore mobile and census data of thousands of users in Brazil to understand how their local of residence is correlated to their smartphones. We conduct a study to evaluate the relation between the demographic variables of the residence of users and their smartphones.

Keywords: dispositivos móveis, dados demográficos, correlação

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