Perceptions about Usefulness and Attitudes toward UX work: a survey with software startup Brazilian professionals
Resumo
User eXperience (UX) work in the software industry involves employing user-centered practices and techniques to obtain and apply knowledge about the users. In this sense, UX work can help software startups to have a competitive advantage since these companies have a challenging context characterized by small teams and a lack of resources. However, the perspectives of startup professionals on UX work are yet to be explored, despite growing interest in the field. This paper aims to explore the perceptions of startup professionals about the usefulness of the methods and techniques used in UX work and at what moments of user interaction with the product or service they are using. To achieve this goal, we conducted a survey with 90 professionals from software startups in Brazil. For data analysis, we adopted descriptive and inferential statistical methods. We identified that software startup professionals seek to understand user needs, capture feedback, and test with users, these being the most attitudes applied toward UX work. Interviews are the most used method, but usability testing, competitive analysis, and high-fidelity prototyping are also useful for startups in different stages of maturity. Besides, UX data is collected at distinct moments, particularly during user interactions with the product. Our findings allowed us to verify the perceived usefulness of software startup professionals toward UX work, but this view varies according to the startup stage.
Palavras-chave:
Software Startup, User Experience, UX Attitudes, Long-Term UX, Survey, Quantitative Analysis
Referências
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Irene Au, Richard Boardman, Robin Jeffries, Patrick Larvie, Antonella Pavese, Jens Riegelsberger, Kerry Rodden, and Molly Stevens. 2008. User Experience at Google: Focus on the User and All Else Will Follow. In SIGCHI Conference on Human Factors in Computing Systems (CHI ’08) (Florence, Italy). Association for Computing Machinery, New York, NY, USA, 3681–3686. DOI: 10.1145/1358628.1358912
Javier Bargas-Avila and Kasper Hornbæk. 2011. Old Wine in New Bottles or Novel Challenges: A Critical Analysis of Empirical Studies of User Experience. In 29th SIGCHI Conference on Human Factors in Computing Systems (Vancouver, BC, Canada). Association for Computing Machinery, New York, NY, USA, 2689–2698. DOI: 10.1145/1978942.1979336
Elizabeth Bjarnason. 2021. Prototyping practices in software startups: Initial case study results. In IEEE 29th International Requirements Engineering Conference Workshops (REW). IEEE, Notre Dame, IN, USA, 206–211.
Jay Brewer, Ger Joyce, and Saurabh Dutta. 2017. Converging Data with Design Within Agile and Continuous Delivery Environments. In Design, User Experience, and Usability: Theory, Methodology, and Management. Springer International Publishing, Cham, 533–542. DOI: 10.1007/978-3-319-58634-2_39
Parmit Chilana, Christina Holsberry, Flavio Oliveira, and Amy Ko. 2012. Designing for a Billion Users: A Case Study of Facebook. In Extended Abstracts on Human Factors in Computing Systems (CHI ’12) (Austin, Texas, USA). Association for Computing Machinery, New York, NY, USA, 419–432. DOI: 10.1145/2212776.2212819
Joelma Choma, Eduardo M. Guerra, Alexandre Alvaro, Roberto Pereira, and Luciana Zaina. 2022. Influences of UX factors in the Agile UX context of software startups. Information and Software Technology 152 (2022), 107041. DOI: 10.1016/j.infsof.2022.107041
Teresita de Jesús Álvarez Robles, Francisco Javier Álvarez Rodríguez, Edgard Benítez-Guerrero, and Cristian Rusu. 2019. Adapting card sorting for blind people: Evaluation of the interaction design in TalkBack. Computer Standards & Interfaces 66 (2019), 103356. DOI: 10.1016/j.csi.2019.103356
Ed de Quincey and James Mitchell. 2022. Card Sorting for User Experience Design. Interacting with Computers 33, 4 (06 2022), 442–457. DOI: 10.1093/iwc/iwac002 [link]
Critchlow E Douglas and Fligner A Michael. 1991. On distribution-free multiple comparisons in the one-way analysis of variance. Communications in Statistics-Theory and Methods 20, 1 (1991), 127–139.
Ahmad Nauman Ghazi, Kai Petersen, Sri Sai Vijay Raj Reddy, and Harini Nekkanti. 2019. Survey Research in Software Engineering: Problems and Mitigation Strategies. IEEE Access 7 (2019), 24703–24718. DOI: 10.1109/ACCESS.2018.2881041
Carmine Giardino, Sohaib Shahid Bajwa, Xiaofeng Wang, and Pekka Abrahamsson. 2015. Key Challenges in Early-Stage Software Startups. In Agile Processes in Software Engineering and Extreme Programming. Springer International Publishing, Cham, 52–63. DOI: 10.1007/978-3-319-18612-2_5
Carmine Giardino, Michael Unterkalmsteiner, Nicolò Paternoster, Tony Gorschek, and Pekka Abrahamsson. 2014. What Do We Know about Software Development in Startups?IEEE Software 31, 5 (2014), 28–32. DOI: 10.1109/MS.2014.129
Guilherme Guerino, Marcos de Assumpção, Thiago da Silva, Laura Hokkanen, Renato Balancieri, and Gislaine Leal. 2022. User Experience Practices in Software Startups: A Systematic Mapping Study. Advances in Human-Computer Interaction 2022 (2022), 13 pages. DOI: 10.1155/2022/9701739
Guilherme Corredato Guerino, Nayra Suellen Borges Cruz Dias, Rafael Chanin, Rafael Prikladnicki, Renato Balancieri, and Gislaine Camila Lapasini Leal. 2021. User Experience Practices in Early-Stage Software Startups - An Exploratory Study. In Software Business, Xiaofeng Wang, Antonio Martini, Anh Nguyen-Duc, and Viktoria Stray (Eds.). Springer International Publishing, Cham, 122–136.
Hang Guo. 2016. Lean but not Mean UX: Towards a Spiral UX Design Model. In Design, User Experience, and Usability: Design Thinking and Methods. Springer International Publishing, Cham, 25–33. DOI: 10.1007/978-3-319-40409-7_3
Yan Ru Guo and Dion Hoe-Lian Goh. 2016. From Storyboard to Software: User Evaluation of an Information Literacy Game. In Proceedings of the 31st Annual ACM Symposium on Applied Computing (Pisa, Italy) (SAC ’16). Association for Computing Machinery, New York, NY, USA, 199–201. DOI: 10.1145/2851613.2851909
Marc Hassenzahl. 2018. The Thing and I (Summer of ’17 Remix). In Funology 2: From Usability to Enjoyment. Springer International Publishing, Cham, 17–31. DOI: 10.1007/978-3-319-68213-6_2
Marc Hassenzahl and Noam Tractinsky. 2006. User experience-a research agenda. Behaviour & information technology 25, 2 (2006), 91–97. DOI: 10.1080/01449290500330331
Laura Hokkanen, Kati Kuusinen, and Kaisa Väänänen. 2016. Minimum viable user experience: A framework for supporting product design in startups. In Agile Processes, in Software Engineering, and Extreme Programming (XP 2016), Vol. 251. Springer International Publishing, Cham, 66–78. DOI: 10.1007/978-3-319-33515-5_6
Laura Hokkanen and Marko Leppänen. 2015. Three patterns for user involvement in startups. In 20th European Conference on Pattern Languages of Programs (Kaufbeuren, Germany). Association for Computing Machinery, New York, NY, USA, Article 51, 8 pages. DOI: 10.1145/2855321.2855373
Laura Hokkanen and Kaisa Väänänen-Vainio-Mattila. 2015. UX Work in Startups: Current Practices and Future Needs. In Agile Processes in Software Engineering and Extreme Programming (XP 2015). Springer International Publishing, Cham, 81–92. DOI: 10.1007/978-3-319-18612-2_7
Laura Hokkanen, Yueqiang Xu, and Kaisa Väänänen. 2016. Focusing on User Experience and Business Models in Startups: Investigation of Two-Dimensional Value Creation. In 20th International Academic Mindtrek Conference. ACM, New York, NY, USA, 59–67. DOI: 10.1145/2994310.2994371
Pariya Kashfi, Robert Feldt, and Agneta Nilsson. 2019. Integrating UX principles and practices into software development organizations: A case study of influencing events. Journal of Systems and Software 154 (2019), 37–58. DOI: 10.1016/j.jss.2019.03.066
Katja Kevic, Brendan Murphy, Laurie Williams, and Jennifer Beckmann. 2017. Characterizing Experimentation in Continuous Deployment: A Case Study on Bing. In 39th International Conference on Software Engineering: Software Engineering in Practice Track (ICSE-SEIP). IEEE, Buenos Aires, Argentina, 123–132. DOI: 10.1109/ICSE-SEIP.2017.19
S. Kieffer, L. Rukonic, V. K. de Meerendré, and J. Vanderdonckt. 2019. Specification of a UX process reference model towards the strategic planning of UX activities. In VISIGRAPP 2019 - Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications, Vol. 2. SCITEPRESS – Science and Technology Publications, Prague, Czech Republic, 74–85.
Barbara A. Kitchenham and Shari L. Pfleeger. 2008. Personal Opinion Surveys. Springer London, London, 63–92. DOI: 10.1007/978-1-84800-044-5_3
Eriks Klotins, Michael Unterkalmsteiner, Panagiota Chatzipetrou, Tony Gorschek, Rafael Prikladnicki, Nirnaya Tripathi, and Leandro Pompermaier. 2019. A Progression Model of Software Engineering Goals, Challenges, and Practices in Start-Ups. IEEE Transactions on Software Engineering 47, 3 (2019), 498 – 521. DOI: 10.1109/TSE.2019.2900213
E. Klotins, M. Unterkalmsteiner, and T. Gorschek. 2019. Software engineering in start-up companies: An analysis of 88 experience reports. Empirical Software Engineering 24, 68–102 (2019), 68–102. DOI: 10.1007/s10664-018-9620-y
Sari Kujala, Virpi Roto, Kaisa Väänänen-Vainio-Mattila, Evangelos Karapanos, and Arto Sinnelä. 2011. UX Curve: A method for evaluating long-term user experience. Interacting with computers 23, 5 (2011), 473–483. DOI: 10.1016/j.intcom.2011.06.005
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Publicado
16/10/2023
Como Citar
GUERINO, Guilherme Corredato; MARTINELLI, Suéllen; CHOMA, Joelma; LEAL, Gislaine Camila Lapasini; BALANCIERI, Renato; ZAINA, Luciana.
Perceptions about Usefulness and Attitudes toward UX work: a survey with software startup Brazilian professionals. In: SIMPÓSIO BRASILEIRO SOBRE FATORES HUMANOS EM SISTEMAS COMPUTACIONAIS (IHC), 22. , 2023, Maceió/AL.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2023
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