Shades of Manipulation: A Large-Scale Analysis of Deceptive Design in Brazilian Mobile Applications
Abstract
Introduction: Interfaces with Deceptive Patterns (DPs) manipulate users against their best interests, but most Human-Computer Interaction research about DPs focuses on WEIRD context (Western, Educated, Industrialized, Rich, and Democratic). Objective: This study looks at the Global South, specifically identifying, quantifying, and classifying the prevalence of DPs in 100 popular mobile applications in Brazil, and contrasting it with two high-income countries. Methodology: We analyzed DP classes in 100 popular mobile applications in Brazil from nine categories. Results: DPs presence (96%) and average (7.51) are comparable across countries, but their distribution greatly differs. We discuss how these results relate to the different socio-cultural contexts, the particular use cases in Brazil, and their impact.
Keywords:
Deceptive Patterns, Deceptive design, Mobile Applications, Brazil, Human-Computer Interaction
References
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Baroni, L. A. e Pereira, R. (2024). Deceptive patterns under a sociotechnical view. In Proceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems, IHC ’24, New York, NY, USA. Association for Computing Machinery.
Baroni, L. A., Puska, A. A., de Castro Salgado, L. C., e Pereira, R. (2021). Dark patterns: Towards a socio-technical approach. In Proceedings of the XX Brazilian Symposium on Human Factors in Computing Systems, IHC ’21, New York, NY, USA. Association for Computing Machinery.
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cetic.br (2023). TIC Kids Online Brasil 2023: Crianças estão se conectando à Internet mais cedo no país. [link]. Last accessed: 2025/05/09.
CNC (2025). Pesquisa de endividamento e inadimplência do consumidor. [link]. Last accessed: 2025/05/11.
Coelho, A., Lima, G., Melo, L., Ribeiro, L., e Darin, T. (2025). Shades of manipulation: A large-scale analysis of deceptive design in brazilian mobile applications [data set]. DOI: 10.5281/zenodo.16749566. Last accessed: 2025/08/05.
Conti, G. e Sobiesk, E. (2010). Malicious interface design: exploiting the user. In Proceedings of the 19th International Conference on World Wide Web, WWW ’10, page 271–280, New York, NY, USA. Association for Computing Machinery.
Darin, T. (2024). Manual da autonomia digital: bem-estar na experiência do usuário. Editora UFC, Fortaleza.
Darin, T. (2025). Games made elsewhere, harms felt here: A speculative perspective of deceptive design impact from the global south. Companion Proceedings Annual Symposium on Computer-Human Interaction in Play (CHI PLAY Companion ’25).
de Oliveira, L. C., Amaral, M. A. a., Bim, S. A., Valença, G., Almeida, L. D. A., Salgado, L. C. d. C., Gasparini, I., e da Silva, C. B. R. (2024). Grandihc-br 2025-2035 - gc3: Plurality and decoloniality in hci. In Proceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems, IHC ’24, New York, NY, USA. Association for Computing Machinery.
Di Geronimo, L., Braz, L., Fregnan, E., Palomba, F., e Bacchelli, A. (2020). Ui dark patterns and where to fnd them: A study on mobile applications and user perception. In Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, CHI ’20, page 1–14, New York, NY, USA. Association for Computing Machinery.
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Gov (2024b). Pobreza e extrema pobreza atingem menores níveis da história em 2023. [link]. Last accessed: 2025/05/09.
Gray, C. M., Chen, J., Chivukula, S. S., e Qu, L. (2021). End user accounts of dark patterns as felt manipulation. Proc. ACM Hum.-Comput. Interact., 5(CSCW2).
Gray, C. M., Kou, Y., Battles, B., Hoggatt, J., e Toombs, A. L. (2018). The dark (patterns) side of ux design. In Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems, CHI ’18, page 1–14, New York, NY, USA. Association for Computing Machinery.
Gray, C. M., Santos, C. T., Bielova, N., e Mildner, T. (2024). An ontology of dark patterns knowledge: Foundations, defnitions, and a pathway for shared knowledge-building. In Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems, CHI ’24, New York, NY, USA. Association for Computing Machinery.
Gunawan, J., Pradeep, A., Choffnes, D., Hartzog, W., e Wilson, C. (2021). A comparative study of dark patterns across web and mobile modalities. Proc. ACM Hum.-Comput. Interact., 5(CSCW2).
Haushofer, J. e Fehr, E. (2014). On the psychology of poverty. Science, 344(6186):862–867.
Hidaka, S., Kobuki, S., Watanabe, M., e Seaborn, K. (2023). Linguistic dead-ends and alphabet soup: Finding dark patterns in japanese apps. In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, CHI ’23, New York, NY, USA. Association for Computing Machinery.
IBGE (2022). 92,5% domicílios tinham acesso à internet no brasil. [link]. Last accessed: 2025/05/09.
IBGE (2024). Síntese de indicadores sociais : uma análise das condições de vida da população brasileira : 2024/IBGE, Coordenação de População e Indicadores Sociais. IBGE.
Kitkowska, A. (2023). The Hows and Whys of Dark Patterns: Categorizations and Privacy, pages 173–198. Springer International Publishing, Cham.
Koh, W. C. e Seah, Y. Z. (2023). Unintended consumption: The effects of four e-commerce dark patterns. Cleaner and Responsible Consumption, 11:100145.
lehibou (2022). Hábitos mobile - 2022. [link]. Last accessed: 2025/05/09.
Linxen, S., Sturm, C., Brühlmann, F., Cassau, V., Opwis, K., e Reinecke, K. (2021). How weird is chi? In Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, CHI ’21, New York, NY, USA. Association for Computing Machinery.
Lucio, A. (2024). Mais da metade dos brasileiros faz compras online todo mês. [link]. Last accessed: 2025/05/09.
Luguri, J. e Strahilevitz, L. J. (2021). Shining a light on dark patterns. Journal of Legal Analysis, 13(1):43–109.
Martins, L. d. S., Pereira, C. L., Castro, P. P., Rainho, A. G., e Amaral, A. C. F. (2025). The impact of digital banking on the brazilian banking system. In Journal of Business and Economics, USA. Academic Star Publishing Company.
Mathur, A., Acar, G., Friedman, M. J., Lucherini, E., Mayer, J., Chetty, M., e Narayanan, A. (2019). Dark patterns at scale: Findings from a crawl of 11k shopping websites. Proc. ACM Hum.-Comput. Interact., 3(CSCW).
Mathur, A., Kshirsagar, M., e Mayer, J. (2021). What makes a dark pattern... dark? design attributes, normative considerations, and measurement methods. In Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, CHI ’21, New York, NY, USA. Association for Computing Machinery.
Mildner, T., Fidel, D., Stefanidi, E., Woźniak, P. W., Malaka, R., e Niess, J. (2025). A comparative study of how people with and without adhd recognise and avoid dark patterns on social media. In Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems, CHI ’25, New York, NY, USA. Association for Computing Machinery.
Miranda, D. M., Pontes, R. M., e de Gois Ribeiro Darin, T. (2022). It’s dark but just a game: towards an ethical and healthy game design practice. In Proceedings of the 21st Brazilian Symposium on Human Factors in Computing Systems, IHC ’22, New York, NY, USA. Association for Computing Machinery.
Mueller, B. (2020). O brasileiro é weird? (are brazilians weird?). In SSRN Electronic Journal. Universidade de Brasilia.
Narayanan, A., Mathur, A., Chetty, M., e Kshirsagar, M. (2020). Dark patterns: Past, present, and future: The evolution of tricky user interfaces. Queue, 18(2):67–92.
Owens, K., Gunawan, J., Choffnes, D., Emami-Naeini, P., Kohno, T., e Roesner, F. (2022). Exploring deceptive design patterns in voice interfaces. In Proceedings of the 2022 European Symposium on Usable Security, EuroUSEC ’22, page 64–78, New York, NY, USA. Association for Computing Machinery.
Oyibo, K. (2025). The infuence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns. Behaviour & Information Technology, 0(0):1–20.
Pereira, M. C. M. (2025). Anpd e meta: Como a autoridade pode transformar e orientar o trabalho dos ux designers? [link]. Last accessed: 2025/05/09.
Peters, D., Calvo, R. A., e Ryan, R. M. (2018). Designing for motivation, engagement and wellbeing in digital experience. Frontiers in Psychology, Volume 9 - 2018.
Polito, V., Valença, G., Sarinho, M. W., Lins, F., e Santos, R. P. d. (2022). On the compliance of platforms with children’s privacy and protection requirements - an analysis of tiktok. In Carroll, N., Nguyen-Duc, A., Wang, X., e Stray, V., editors, Software Business, pages 85–100, Cham. Springer International Publishing.
Rhomberg, D. M. (2024). Dark patterns for good? : exploring end-user perspectives on bright patterns to counteract perceived social media problems. In Thesis - Diplomarbeit. E193 - Institut für Visual Computing and Human-Centered Technology.
Ribeiro, L., Melo, L., Sousa, G., Coelho, A., e Darin, T. (2025). It’s like a dark patterns paradise: New fndings from brazilian mobile apps in light of international research. In Proceedings of INTERACT 2025: 20th IFIP TC13 International Conference on Human-Computer Interaction. Springer. In press.
Ribeiro, L. H. d. O., Sodré, M. F., e Junior, C. R. F. d. A. (2022). A ascenção dos bancos digitais na era moderna: uma análise qualitativa através de ferramentas do planejamento estratégico/the rise of digital banks in the modern era: a qualitative analysis through strategic planning tools. Brazilian Journal of Development, 8(4):22919–22932.
Ribeiro, M. M., Macaya, J., Storino, F., Portilho, L., Barbosa, A. F., e Cunha, M. A. V. C. d. (2023). Capacidades estatais em tecnologias de informação e comunicação e exclusão digital nos estados brasileiros. In Palotti, P., Licio, E. C., Gomes, S., Segatto, C. I., e Silva, A. L. N. d., editors, E os Estados? Federalismo, relações intergovernamentais e políticas públicas no Brasil contemporâneo, pages 439–470. Ipea, Rio de Janeiro, RJ.
Santos, B. d. S., Araújo, S., e Baumgarten, M. (2016). As epistemologias do sul num mundo fora do mapa. Sociologias, 18(43):14–23.
Santos Filho, L. e Darin, T. (2025). Operationalizing radiant patterns: A refined definition and pattern structure to mitigate deceptive game design practices. In Anais do IV Workshop sobre Interação e Pesquisa de Usuários no Desenvolvimento de Jogos, Porto Alegre, RS, Brasil. SBC. In press.
Santos Filho, L., Sousa Junior, A., Ribeiro, G., e Darin, T. (2024). They say that the world was built for two but deceptive patterns say otherwise: A critical game for player empowerment. In Proceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems, IHC ’24, New York, NY, USA. Association for Computing Machinery.
Schäfer, R., Sahabi, S., Brocker, A., e Borchers, J. (2024). Growing up with dark patterns: How children perceive malicious user interface designs. In Proceedings of the 13th Nordic Conference on Human-Computer Interaction, NordiCHI ’24, New York, NY, USA. Association for Computing Machinery.
Seaborn, K., Gray, C. M., Gunawan, J., Mildner, T., Schäfer, R., Sanchez Chamorro, L., e Nakamura, S. (2025). Global and transdisciplinary perspectives on dark patterns and deceptive design practice. In Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems, CHI EA ’25, New York, NY, USA. Association for Computing Machinery.
Seaborn, K., Itagaki, T., Watanabe, M., Wang, Y., Geng, P., Fujii, T., Mandai, Y., Kojima, M., e Yoshida, S. (2024). Deceptive, disruptive, no big deal: Japanese people react to simulated dark commercial patterns. In Extended Abstracts of the CHI Conference on Human Factors in Computing Systems, CHI EA ’24, New York, NY, USA. Association for Computing Machinery.
Seyson, S. e Willett, W. (2025). Exploring the evolution of dark patterns and manipulative design on instagram. In Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems, CHI EA ’25, New York, NY, USA. Association for Computing Machinery.
Shimbun, Y. (2025). Japan fair trade commission fnds 10 types of dark patterns may violate law; annual damage could be ¥1.7 tril. [link]. Last accessed: 2025/05/09.
Singh, V., Vishvakarma, N., Mal, H., e Kumar, V. (2024). Prioritizing dark patterns in the e-commerce industry – an empirical investigation using analytic hierarchy process. Measuring Business Excellence, 28.
Søraker, J. (2016). Gaming the gamer? – the ethics of exploiting psychological research in video games. Journal of Information, Communication and Ethics in Society, 14:106–123.
UNDP (2023). Explore hdi. [link]. Last accessed: 2025/05/09.
Valença, G., Silva, J. a. V., Rocha, B., e Cortiz, D. (2024). Children’s rights not deceptive patterns by design: a requirements perspective. In Proceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems, IHC ’24, New York, NY, USA. Association for Computing Machinery.
WPR (2025). Human development index (hdi) by country 2025. [link]. Last accessed: 2025/05/09.
Zagal, J. P., Björk, S., e Lewis, C. (2012). Dark patterns in the design of games. [link]. Last accessed: 2025/05/11.
Baggio, C. C., Bisset-Alvarez, E., Lira, E. K. d. S., e Silveira, P. C. d. (2023). Uso da tecnologia digital pelos povos indígenas no brasil: um estudo na aldeia kaingang. Investigación Bibliotecológica, 37(97):175–194. Epub 02-Ago-2024.
Baroni, L. A. e Pereira, R. (2024). Deceptive patterns under a sociotechnical view. In Proceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems, IHC ’24, New York, NY, USA. Association for Computing Machinery.
Baroni, L. A., Puska, A. A., de Castro Salgado, L. C., e Pereira, R. (2021). Dark patterns: Towards a socio-technical approach. In Proceedings of the XX Brazilian Symposium on Human Factors in Computing Systems, IHC ’21, New York, NY, USA. Association for Computing Machinery.
Brignull, H., Leiser, M., Santos, C., e Kosha, D. (2010). Deceptive patterns. [link]. Last accessed: 2025/05/04.
cetic.br (2023). TIC Kids Online Brasil 2023: Crianças estão se conectando à Internet mais cedo no país. [link]. Last accessed: 2025/05/09.
CNC (2025). Pesquisa de endividamento e inadimplência do consumidor. [link]. Last accessed: 2025/05/11.
Coelho, A., Lima, G., Melo, L., Ribeiro, L., e Darin, T. (2025). Shades of manipulation: A large-scale analysis of deceptive design in brazilian mobile applications [data set]. DOI: 10.5281/zenodo.16749566. Last accessed: 2025/08/05.
Conti, G. e Sobiesk, E. (2010). Malicious interface design: exploiting the user. In Proceedings of the 19th International Conference on World Wide Web, WWW ’10, page 271–280, New York, NY, USA. Association for Computing Machinery.
Darin, T. (2024). Manual da autonomia digital: bem-estar na experiência do usuário. Editora UFC, Fortaleza.
Darin, T. (2025). Games made elsewhere, harms felt here: A speculative perspective of deceptive design impact from the global south. Companion Proceedings Annual Symposium on Computer-Human Interaction in Play (CHI PLAY Companion ’25).
de Oliveira, L. C., Amaral, M. A. a., Bim, S. A., Valença, G., Almeida, L. D. A., Salgado, L. C. d. C., Gasparini, I., e da Silva, C. B. R. (2024). Grandihc-br 2025-2035 - gc3: Plurality and decoloniality in hci. In Proceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems, IHC ’24, New York, NY, USA. Association for Computing Machinery.
Di Geronimo, L., Braz, L., Fregnan, E., Palomba, F., e Bacchelli, A. (2020). Ui dark patterns and where to fnd them: A study on mobile applications and user perception. In Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, CHI ’20, page 1–14, New York, NY, USA. Association for Computing Machinery.
Gagné, M. e Deci, E. L. (2005). Self-determination theory and work motivation. [link]. Last accessed: 2025/05/14.
Gov (2024a). Estudo mostra que apenas 30% da população tem habilidades digitais básicas. [link]. Last accessed: 2025/05/09.
Gov (2024b). Pobreza e extrema pobreza atingem menores níveis da história em 2023. [link]. Last accessed: 2025/05/09.
Gray, C. M., Chen, J., Chivukula, S. S., e Qu, L. (2021). End user accounts of dark patterns as felt manipulation. Proc. ACM Hum.-Comput. Interact., 5(CSCW2).
Gray, C. M., Kou, Y., Battles, B., Hoggatt, J., e Toombs, A. L. (2018). The dark (patterns) side of ux design. In Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems, CHI ’18, page 1–14, New York, NY, USA. Association for Computing Machinery.
Gray, C. M., Santos, C. T., Bielova, N., e Mildner, T. (2024). An ontology of dark patterns knowledge: Foundations, defnitions, and a pathway for shared knowledge-building. In Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems, CHI ’24, New York, NY, USA. Association for Computing Machinery.
Gunawan, J., Pradeep, A., Choffnes, D., Hartzog, W., e Wilson, C. (2021). A comparative study of dark patterns across web and mobile modalities. Proc. ACM Hum.-Comput. Interact., 5(CSCW2).
Haushofer, J. e Fehr, E. (2014). On the psychology of poverty. Science, 344(6186):862–867.
Hidaka, S., Kobuki, S., Watanabe, M., e Seaborn, K. (2023). Linguistic dead-ends and alphabet soup: Finding dark patterns in japanese apps. In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, CHI ’23, New York, NY, USA. Association for Computing Machinery.
IBGE (2022). 92,5% domicílios tinham acesso à internet no brasil. [link]. Last accessed: 2025/05/09.
IBGE (2024). Síntese de indicadores sociais : uma análise das condições de vida da população brasileira : 2024/IBGE, Coordenação de População e Indicadores Sociais. IBGE.
Kitkowska, A. (2023). The Hows and Whys of Dark Patterns: Categorizations and Privacy, pages 173–198. Springer International Publishing, Cham.
Koh, W. C. e Seah, Y. Z. (2023). Unintended consumption: The effects of four e-commerce dark patterns. Cleaner and Responsible Consumption, 11:100145.
lehibou (2022). Hábitos mobile - 2022. [link]. Last accessed: 2025/05/09.
Linxen, S., Sturm, C., Brühlmann, F., Cassau, V., Opwis, K., e Reinecke, K. (2021). How weird is chi? In Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, CHI ’21, New York, NY, USA. Association for Computing Machinery.
Lucio, A. (2024). Mais da metade dos brasileiros faz compras online todo mês. [link]. Last accessed: 2025/05/09.
Luguri, J. e Strahilevitz, L. J. (2021). Shining a light on dark patterns. Journal of Legal Analysis, 13(1):43–109.
Martins, L. d. S., Pereira, C. L., Castro, P. P., Rainho, A. G., e Amaral, A. C. F. (2025). The impact of digital banking on the brazilian banking system. In Journal of Business and Economics, USA. Academic Star Publishing Company.
Mathur, A., Acar, G., Friedman, M. J., Lucherini, E., Mayer, J., Chetty, M., e Narayanan, A. (2019). Dark patterns at scale: Findings from a crawl of 11k shopping websites. Proc. ACM Hum.-Comput. Interact., 3(CSCW).
Mathur, A., Kshirsagar, M., e Mayer, J. (2021). What makes a dark pattern... dark? design attributes, normative considerations, and measurement methods. In Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, CHI ’21, New York, NY, USA. Association for Computing Machinery.
Mildner, T., Fidel, D., Stefanidi, E., Woźniak, P. W., Malaka, R., e Niess, J. (2025). A comparative study of how people with and without adhd recognise and avoid dark patterns on social media. In Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems, CHI ’25, New York, NY, USA. Association for Computing Machinery.
Miranda, D. M., Pontes, R. M., e de Gois Ribeiro Darin, T. (2022). It’s dark but just a game: towards an ethical and healthy game design practice. In Proceedings of the 21st Brazilian Symposium on Human Factors in Computing Systems, IHC ’22, New York, NY, USA. Association for Computing Machinery.
Mueller, B. (2020). O brasileiro é weird? (are brazilians weird?). In SSRN Electronic Journal. Universidade de Brasilia.
Narayanan, A., Mathur, A., Chetty, M., e Kshirsagar, M. (2020). Dark patterns: Past, present, and future: The evolution of tricky user interfaces. Queue, 18(2):67–92.
Owens, K., Gunawan, J., Choffnes, D., Emami-Naeini, P., Kohno, T., e Roesner, F. (2022). Exploring deceptive design patterns in voice interfaces. In Proceedings of the 2022 European Symposium on Usable Security, EuroUSEC ’22, page 64–78, New York, NY, USA. Association for Computing Machinery.
Oyibo, K. (2025). The infuence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns. Behaviour & Information Technology, 0(0):1–20.
Pereira, M. C. M. (2025). Anpd e meta: Como a autoridade pode transformar e orientar o trabalho dos ux designers? [link]. Last accessed: 2025/05/09.
Peters, D., Calvo, R. A., e Ryan, R. M. (2018). Designing for motivation, engagement and wellbeing in digital experience. Frontiers in Psychology, Volume 9 - 2018.
Polito, V., Valença, G., Sarinho, M. W., Lins, F., e Santos, R. P. d. (2022). On the compliance of platforms with children’s privacy and protection requirements - an analysis of tiktok. In Carroll, N., Nguyen-Duc, A., Wang, X., e Stray, V., editors, Software Business, pages 85–100, Cham. Springer International Publishing.
Rhomberg, D. M. (2024). Dark patterns for good? : exploring end-user perspectives on bright patterns to counteract perceived social media problems. In Thesis - Diplomarbeit. E193 - Institut für Visual Computing and Human-Centered Technology.
Ribeiro, L., Melo, L., Sousa, G., Coelho, A., e Darin, T. (2025). It’s like a dark patterns paradise: New fndings from brazilian mobile apps in light of international research. In Proceedings of INTERACT 2025: 20th IFIP TC13 International Conference on Human-Computer Interaction. Springer. In press.
Ribeiro, L. H. d. O., Sodré, M. F., e Junior, C. R. F. d. A. (2022). A ascenção dos bancos digitais na era moderna: uma análise qualitativa através de ferramentas do planejamento estratégico/the rise of digital banks in the modern era: a qualitative analysis through strategic planning tools. Brazilian Journal of Development, 8(4):22919–22932.
Ribeiro, M. M., Macaya, J., Storino, F., Portilho, L., Barbosa, A. F., e Cunha, M. A. V. C. d. (2023). Capacidades estatais em tecnologias de informação e comunicação e exclusão digital nos estados brasileiros. In Palotti, P., Licio, E. C., Gomes, S., Segatto, C. I., e Silva, A. L. N. d., editors, E os Estados? Federalismo, relações intergovernamentais e políticas públicas no Brasil contemporâneo, pages 439–470. Ipea, Rio de Janeiro, RJ.
Santos, B. d. S., Araújo, S., e Baumgarten, M. (2016). As epistemologias do sul num mundo fora do mapa. Sociologias, 18(43):14–23.
Santos Filho, L. e Darin, T. (2025). Operationalizing radiant patterns: A refined definition and pattern structure to mitigate deceptive game design practices. In Anais do IV Workshop sobre Interação e Pesquisa de Usuários no Desenvolvimento de Jogos, Porto Alegre, RS, Brasil. SBC. In press.
Santos Filho, L., Sousa Junior, A., Ribeiro, G., e Darin, T. (2024). They say that the world was built for two but deceptive patterns say otherwise: A critical game for player empowerment. In Proceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems, IHC ’24, New York, NY, USA. Association for Computing Machinery.
Schäfer, R., Sahabi, S., Brocker, A., e Borchers, J. (2024). Growing up with dark patterns: How children perceive malicious user interface designs. In Proceedings of the 13th Nordic Conference on Human-Computer Interaction, NordiCHI ’24, New York, NY, USA. Association for Computing Machinery.
Seaborn, K., Gray, C. M., Gunawan, J., Mildner, T., Schäfer, R., Sanchez Chamorro, L., e Nakamura, S. (2025). Global and transdisciplinary perspectives on dark patterns and deceptive design practice. In Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems, CHI EA ’25, New York, NY, USA. Association for Computing Machinery.
Seaborn, K., Itagaki, T., Watanabe, M., Wang, Y., Geng, P., Fujii, T., Mandai, Y., Kojima, M., e Yoshida, S. (2024). Deceptive, disruptive, no big deal: Japanese people react to simulated dark commercial patterns. In Extended Abstracts of the CHI Conference on Human Factors in Computing Systems, CHI EA ’24, New York, NY, USA. Association for Computing Machinery.
Seyson, S. e Willett, W. (2025). Exploring the evolution of dark patterns and manipulative design on instagram. In Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems, CHI EA ’25, New York, NY, USA. Association for Computing Machinery.
Shimbun, Y. (2025). Japan fair trade commission fnds 10 types of dark patterns may violate law; annual damage could be ¥1.7 tril. [link]. Last accessed: 2025/05/09.
Singh, V., Vishvakarma, N., Mal, H., e Kumar, V. (2024). Prioritizing dark patterns in the e-commerce industry – an empirical investigation using analytic hierarchy process. Measuring Business Excellence, 28.
Søraker, J. (2016). Gaming the gamer? – the ethics of exploiting psychological research in video games. Journal of Information, Communication and Ethics in Society, 14:106–123.
UNDP (2023). Explore hdi. [link]. Last accessed: 2025/05/09.
Valença, G., Silva, J. a. V., Rocha, B., e Cortiz, D. (2024). Children’s rights not deceptive patterns by design: a requirements perspective. In Proceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems, IHC ’24, New York, NY, USA. Association for Computing Machinery.
WPR (2025). Human development index (hdi) by country 2025. [link]. Last accessed: 2025/05/09.
Zagal, J. P., Björk, S., e Lewis, C. (2012). Dark patterns in the design of games. [link]. Last accessed: 2025/05/11.
Published
2025-09-08
How to Cite
COELHO, Amanda; LIMA, Gabriel; MELO, Lucas; RIBEIRO, Levi de Brito; DARIN, Ticianne.
Shades of Manipulation: A Large-Scale Analysis of Deceptive Design in Brazilian Mobile Applications. In: BRAZILIAN SYMPOSIUM ON HUMAN FACTORS IN COMPUTATIONAL SYSTEMS (IHC), 24. , 2025, Belo Horizonte/MG.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2025
.
p. 1157-1182.
DOI: https://doi.org/10.5753/ihc.2025.10905.
