Supporting Designers of Immersive Public Installations: Insights from a Multi-Role UX Perspective
Abstract
Introduction: Immersive experiences in public contexts hold significant educational and recreational potential. However, there remains a need for a deeper understanding of the factors that shape such experiences. Objective: This study aims to advance the understanding of immersive public experiences by identifying and analyzing the main components that infuence the quality of user interactions, with the ultimate goal of enhancing user engagement and satisfaction. Methodology: A comprehensive literature review was conducted to identify the key components of user experience in immersive public contexts, including the roles assumed by participants, the journeys they undertake, the methods used to assess their experiences, and the tasks performed by the organizing team. Based on this review, two instruments were proposed: a user journey template and an activity planning guide. A workshop with specialists was then conducted to evaluate these instruments. Results: The instruments were refined in accordance with the feedback provided by the experts, resulting in enhanced versions designed to assist designers and operational teams in creating richer public immersive experiences.
Keywords:
Immersive Experiences, Virtual Reality, Public Installations, User Experience Design, Interaction Design
References
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Chung, S. J., Kim, S. Y., e Kim, K. H. (2024). Comparison of visitor experiences of virtual reality exhibitions by spatial environment. International Journal of Human-Computer Studies, 181:103145.
Dahya, N., King, W. E., Lee, K. J., e Lee, J. H. (2021). Perceptions and experiences of virtual reality in public libraries. Journal of Documentation, 77(3):617–637.
de A. Menescal Campos, L. (2000). Eventos: oportunidade de novos negócios. SENAC Nacional.
De Luca, V., Gatto, C., Liaci, S., Corchia, L., Chiarello, S., Faggiano, F., Sumerano, G., e De Paolis, L. T. (2023). Virtual reality and spatial augmented reality for social inclusion: The “includiamoci” project. Information, 14(1).
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Elo, S. e Kyngäs, H. (2008). The qualitative content analysis process. Journal of Advanced Nursing, 62(1):107–115.
Fabola, A., Kennedy, S., Miller, A., Oliver, I., McCaffery, J., Cassidy, C., Clements, J., e Vermehren, A. (2017). A virtual museum installation for time travel. In Beck, D., Allison, C., Morgado, L., Pirker, J., Khosmood, F., Richter, J., e Gütl, C., editors, Immersive Learning Research Network, pages 255–270, Cham. Springer International Publishing.
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Hutson, J. e Fulcher, B. (2023). A virtual reality educational game for the ethics of cultural heritage repatriation. Games and Culture, 18(6):759–782.
Hürst, W., de Boer, B., Florijn, W., e Tan, X. J. (2016). Creating new museum experiences for virtual reality. In 2016 IEEE International Conference on Multimedia Expo Workshops (ICMEW), pages 1–6.
Jangra, S., Singh, G., Mantri, A., e Sharma, B. (2022). Adoption of virtual reality in cultural heritage and museum exhibition. In 2022 7th International Conference on Communication and Electronics Systems (ICCES), pages 1631–1637.
Kalogiannakis, M., Papadakis, S., e Zourmpakis, A.-I. (2021). Gamification in science education. a systematic review of the literature. Education Sciences, 11(1).
Kavanagh, S., Luxton-Reilly, A., Wuensche, B., e Plimmer, B. (2017). A systematic review of virtual reality in education. Themes in Science and Technology Education, 10(2):85–119.
Keenan, C. P., Lincoln, C., Rogers, A., Gerson, V., Wingo, J., Vasquez-Kool, M., e Blanton, R. L. (2020). The naturalist’s workshop: Virtual reality interaction with a natural science educational collection. In 2020 6th International Conference of the Immersive Learning Research Network (iLRN), pages 199–204.
Kelling, C., Kauhanen, O., Väätäjä, H., Karhu, J., Turunen, M., e Lindqvist, V. (2018). Implications of audio and narration in the user experience design of virtual reality. In Proceedings of the 22nd International Academic Mindtrek Conference, Mindtrek ’18, page 258–261, New York, NY, USA. Association for Computing Machinery.
Kitchenham, B. A. e Charters, S. M. (2007). Guidelines for performing systematic literature reviews in software engineering. EBSE Technical Report EBSE-2007-01, Software Engineering Group, Keele University and Department of Computer Science, University of Durham, Keele, Staffs, UK and Durham, UK.
Koebel, K., Agotai, D., Arisona, S., e Oberli, M. (2017). Biennale 4d — a journey in time: Virtual reality experience to explore the archives of the swiss pavilion at the “biennale di venezia” art exhibition. In 2017 23rd International Conference on Virtual System Multimedia (VSMM), pages 1–8.
Li, J., Wider, W., Ochiai, Y., e Fauzi, M. A. (2023). A bibliometric analysis of immersive technology in museum exhibitions: exploring user experience. Frontiers in Virtual Reality, 4.
Li, P.-P. e Chang, P.-L. (2017). A study of virtual reality experience value and learning effciency of museum - using shihsanhang museum as an example. In 2017 International Conference on Applied System Innovation (ICASI), pages 1158–1161.
Lin, Y.-C., Wu, K.-C., e Tsau, S.-Y. (2019). Effect of virtual reality at exhibitions on visitor experiences underpinned by museum studies: “seeing the past through the present - the virtual reality of the taipei west district beimen vr tour”. In 2019 IEEE 2nd International Conference on Knowledge Innovation and Invention (ICKII), pages 198–201.
Mai, C. e Khamis, M. (2018). Public hmds: Modeling and understanding user behavior around public head-mounted displays. In Proceedings of the 7th ACM International Symposium on Pervasive Displays, PerDis ’18, New York, NY, USA. Association for Computing Machinery.
Mai, C., Wiltzius, T., Alt, F., e Hußmann, H. (2018). Feeling alone in public: investigating the infuence of spatial layout on users’ vr experience. In Proceedings of the 10th Nordic Conference on Human-Computer Interaction, NordiCHI ’18, page 286–298, New York, NY, USA. Association for Computing Machinery.
Margetis, G., Apostolakis, K., Ntoa, S., Papagiannakis, G., e Stephanidis, C. (2020). X-reality museums: Unifying the virtual and real world towards realistic virtual museums. Applied Sciences, 11:338.
Mast, D., de Vries, S. I., Broekens, J., e Verbeek, F. J. (2021). The participant journey map: Understanding the design of interactive augmented play spaces. Frontiers in Computer Science, Volume 3 - 2021.
Min Kim, Y., Rhiu, I., e Hwan Yun, M. (2020). A systematic review of a virtual reality system from the perspective of user experience. International Journal of Human–Computer Interaction, 36(10):893–910.
Morais, C., Moreira, L., Teixeira, A., Aguiar, T., Coelho, A., Pereira, V., Jacinto, A., Varzim, M., Paiva, J., e Rosa, M. (2022). Visitors come to experience science: Towards a non-obtrusive evaluation method based on immersive virtual reality. Journal of Science Communication, 21:A04.
Ogle, J. T., Duer, Z., Hicks, D., e Fralin, S. (2020). If this place could talk ... frst world war tunnel warfare through haptic vr. In ACM SIGGRAPH 2020 Immersive Pavilion, SIGGRAPH ’20, New York, NY, USA. Association for Computing Machinery.
Okanovic, V., Ivkovic-Kihic, I., Boskovic, D., Mijatovic, B., Prazina, I., Skaljo, E., e Rizvic, S. (2022). Interaction in extended reality applications for cultural heritage. Applied Sciences, 12(3).
Othman, M., Nogoibaeva, A., Leong, L., e Barawi, M. (2021). Usability evaluation of a virtual reality smartphone app for a living museum. Universal Access in the Information Society, 21:1–18.
Peixoto, B., Pinto, R., Melo, M., Cabral, L., e Bessa, M. (2021). Immersive virtual reality for foreign language education: A prisma systematic review. IEEE Access, 9:48952–48962.
Phichai, P., Williamson, J., e Barr, M. (2021). Alternative design for an interactive exhibit learning in museums: How does user experience differ across different technologies-vr, tangible, and gesture. In 2021 7th International Conference of the Immersive Learning Research Network (iLRN), pages 1–8.
Pöyry, E., Holopainen, J., Parvinen, P., Mattila, O., e Tuunanen, T. (2024). Design principles for virtual reality applications used in collaborative service encounters. Journal of Service Research, 0(0):10946705241266971.
Rani, N. A., Hashim, M. E. A., e Idris, M. Z. (2023). Literature survey: The potential of integrating immersive experience and aesthetic experience in virtual reality historical event. Journal of Advanced Research in Applied Sciences and Engineering Technology, 33(3):112–123.
Rhee, B. (2019). An analysis of information and communication technology and virtual reality technology implementation through a quantitative research on users’ experiences. Journal of Theoretical and Applied Information Technology, 97(18).
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Published
2025-09-08
How to Cite
AZEVEDO, Luisa Nunes; TREVISAN, Daniela Gorski; CLUA, Esteban Walter.
Supporting Designers of Immersive Public Installations: Insights from a Multi-Role UX Perspective. In: BRAZILIAN SYMPOSIUM ON HUMAN FACTORS IN COMPUTATIONAL SYSTEMS (IHC), 24. , 2025, Belo Horizonte/MG.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2025
.
p. 1205-1230.
DOI: https://doi.org/10.5753/ihc.2025.10897.
