Gamification and Tourism: the experience of built cultural heritage mediated by digital technology

• Ana P. Garcia Universidade Federal de São João del-Rei (UFSJ) https://orcid.org/0000-0001-6592-9839
• Davidson Frade Universidade Federal de São João del-Rei (UFSJ) https://orcid.org/0009-0009-9787-7792
• Diego Roberto C. Dias Universidade Federal do Espírito Santo (UFES) http://orcid.org/0000-0001-9619-2171
• Marcela A. Almeida Universidade Federal do Espírito Santo (UFES) https://orcid.org/0000-0002-5958-1538

Resumo

The way the world consumes culture has changed. Museums, cultural centers, and historical monuments have been transforming to adapt to these contemporary trends. Digital technology has been one of the allies in expanding the user experience in the cultural sphere, whether in virtual mode or places of visitation. The means of interacting with the user have taken on playful and participatory approaches to increase attractiveness and facilitate engagement, with gamification strategies standing out. This research aimed to understand how a playful experience, through a digital interface, can contribute to the leisure tourism experience while enhancing the historical and cultural heritage. To this end, a review of the literature was conducted to understand the characteristics and use of gamification in tourism and the development of a practical experiment, a gamified application for tourist visits to Matriz Nossa Senhora do Pilar church, a 18th-century Baroque church in the city of São João del-Rei, Minas Gerais.

Palavras-chave: Gamification, Digital Technology, Tourism, Historical and Cultural Heritage

Referências

Sebastian Deterding, Dan Dixon, Rilla Khaled, and Lennart Nacke. 2011. From game design elements to gamefulness: defining "gamification." In Proceedings of the 15th international academic MindTrek conference: Envisioning future media environments, 9–15.

Paulo Rogério Foina. 2000. Tecnologia de informação: planejamento e gestão. Editora Atlas SA.

Karl M. Kapp. 2013. The gamification of learning and instruction fieldbook: Ideas into practice. John Wiley & Sons.

Jesse Schell. 2008. The Art of Game Design: A book of lenses. CRC press.