Who watches YOU? An allegory of dataveillance and cyberstalking

  • Luiz Paulo Carvalho UFRJ
  • Jonice Oliveira UFRJ
  • Flavia Santoro UERJ


How your openly published personal data in Online Social Networks are used by other people? Not only organizations and companies are interested in them. From a qualitative approach, we present a hermeneutic of an episode of the TV series YOU, building an allegory that exposes the potential for cyberstalking and dataveillance. The romanticization and naturalization of these phenomena is tensioned, they are based on ethically dubious intentions and a semiotic discourse harmful to social sustainability.

Palavras-chave: Online social networks, Privacy, Cyberstalking, Dataveillance


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CARVALHO, Luiz Paulo; OLIVEIRA, Jonice; SANTORO, Flavia. Who watches YOU? An allegory of dataveillance and cyberstalking. In: WORKSHOP SOBRE AS IMPLICAÇÕES DA COMPUTAÇÃO NA SOCIEDADE (WICS), 1. , 2020, Cuiabá. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2020 . p. 85-96. ISSN 2763-8707. DOI: https://doi.org/10.5753/wics.2020.11039.