Diffusion of musical engagement behavior on the Last.fm platform

• Matheus Henrique B. dos Santos UFSJ
• Rian Wagner Costa UFSJ
• Henrique M. C. Hott UFSJ
• Carolina Ribeiro Xavier UFSJ
• Vinícius da Fonseca Vieira UFSJ

DOI: https://doi.org/10.5753/brasnam.2025.9073

Abstract

The information diffusion processes in online social networks are directly affected by how individuals interact with each other, as well as how they adopt behaviors on these platforms. Understanding how individuals act and propagate their actions in social networks is of fundamental importance in various contexts, such as politics, economics, and culture. This study aims to characterize and model user engagement with music by considering their social interactions, which define a network, and their musical habits, which define their profile. Applying the methodology to the context of Linkin Park’s musics on the Last.fm platform helps clarify the roles of user profiles and their interrelations in the diffusion of musical engagement behavior.

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