Leveraging Experiences in Analytics Between Companies Fostering Accelerated Digital Transformation

  • Guilherme A. S. Surek PUCPR
  • Wellington R. Monteiro PUCPR
  • Leandro dos S. Coelho PUCPR

Resumo


Having a competitive advantage puts a company ahead of its competitors and information technology (IT) through analytics has increasingly shown itself to be a competitive advantage. However, achieving full use of this tool is not an easy task and there is no simple recipe that works for all companies, which leads us to seek the exchange of experiences. Knowledge transfer is the key to evolving as a company and promoting an innovation ecosystem. In this article, the authors present two scenarios of large companies, in one of them the company is starting to implement an analytics framework and the other one it has already implemented and has greater maturity in the process of implementation, and then knowledge transfer application is demonstrated.

Referências

Caloghirou, Yannis, Ioanna Kastelli, and Aggelos Tsakanikas. "Internal capabilities and external knowledge sources: complements or substitutes for innovative performance?". Technovation 24.1 (2004): 29-39.

Cool, Karel, L. Almeida Costa, and Ingemar Dierickx. "Constructing competitive advantage". Handbook of Strategy and Management (2002): 55-71.

Dedehayir, Ozgur, and Martin Steinert. "The hype cycle model: A review and future directions". Technological Forecasting and Social Change 108 (2016): 28-41.

Mark Easterby-Smith, Marjorie A. Lyles and Eric W. K. Tsang, "Inter-Organizational Knowledge Transfer: Current Themes and Future Prospects". Journal of Management Studies (2008): 677-690.

Porter, Michael E. "Competitive strategy". New York, NY, USA, The Free Press, 1980.

Thomas, Asha, and Justin Paul. "Knowledge transfer and innovation through university-industry partnership: An integrated theoretical view". Knowledge Management Research & Practice 17.4 (2019): 436-448.
Publicado
27/09/2021
Como Citar

Selecione um Formato
SUREK, Guilherme A. S.; MONTEIRO, Wellington R.; COELHO, Leandro dos S.. Leveraging Experiences in Analytics Between Companies Fostering Accelerated Digital Transformation. In: TRILHA DA INDÚSTRIA - CONGRESSO BRASILEIRO DE SOFTWARE: TEORIA E PRÁTICA (CBSOFT), 12. , 2021, Joinville. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2021 . p. 68-71. DOI: https://doi.org/10.5753/cbsoft_estendido.2021.17290.