Digital Transformation Strategy providing drivers, prioritization, and an assertive planning: an Experience Report of a Business Conglomerate
ResumoDuring the development of a Digital Transformation (DT) Strategic Plan, it should be considered Business drivers, management models, recognized IT methodologies, IT processes and technical/business dimensions. However, human value is so important as the plan because behavioral issues and conflicts of interest could limit or destroy the plan. This paper also discusses project phases and what were the main points emerged. The project enabled discussions and the engagement of IT leaders, respecting points of view and defining priority actions that were materialized in initiatives in DT Strategic Plan. In addition, it was necessary to re-design IT organizational structure with roles and responsibilities to support DT Strategic Plan.
Brown, N. and Brown, I. (2019). From digital business strategy to digital transformation how: A systematic literature review. Proceedings of the South African Institute of Computer Scientists and Information Technologists 2019, pages 1-8.
Correani, A., De Massis, A., Frattini, F., Petruzzelli, A. M., and Natalicchio, A. (2020). Implementing a digital strategy: Learning from the experience of three digital transformation projects. California Management Review, 62(4):37-56.
Hanelt, A., Bohnsack, R., Marz, D., and Antunes Marante, C. (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5):1159-1197.
Hess, T., Matt, C., Benlian, A., and Wiesböck, F. (2020). Options for formulating a digital transformation strategy. In Strategic Information Management, pages 151-173. Routledge.
Ismail, M. H., Khater, M., and Zaki, M. (2017). Digital business transformation and strategy: What do we know so far. Cambridge Service Alliance, 10(1):1-35.
Polat, G. (2020). Advancing the multidimensional approach to family business professionalization. Journal of Family Business Management.
Vola, P. and Songini, L. (2015). The role of professionalization and managerialization in family business succession. The Role of Professionalization and Managerialization in Family Business Succession, pages 9-43.