Desenvolvimento de um Advergame para a Divulgação Institucional

• Fábio Júlio dos Santos Silva IFPE
• Paola do Nascimento Rodrigues Pereira IFPE
• Eduardo J. da Silva IFPE
• Luciana Carla A. Costa de Araujo IFPE
• Vitória Carla C. de Lira IFPE
• Anderson Apolônio Lira Queiroz IFPE
• Rodrigo Cesar Lira IFPE

DOI: https://doi.org/10.5753/ctrle.2023.232649

Abstract

Advergames are games created for advertising. Through them, users emerge in a world created to advertise a product or brand. In this paper, an advergame was created to promote the Instituto Federal de Pernambuco (Campus Paulista). The game was developed with Piskel, Tiled Map Editor and GB Studio. It is available online and can be accessed by computer or mobile device. Using the game, the internal and external community can visit virtually all of the institution’s facilities, in addition to complete missions that present the dynamics of student life at the institution.

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