Application of the GenderMag method for gender inclusion in Home Broker development
Abstract
This article presents the use of the GenderMag method to aid in the development of inclusive home broker platforms for women. The study aims to provide a step-by-step guide for applying the method, detailing how its facets can be used to identify and address usability barriers. Common home broker platform functionalities, such as account opening, portfolio management, and investment execution, are analyzed to demonstrate how the method can promote a more inclusive experience. By focusing on gender-specific usability issues, the research contributes to the creation of more democratic financial tools.References
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Gutman, L. F. D. (2009). Fatores-chave na qualidade de sistemas de home broker: Uma análise teórico-empírica. Dissertação de mestrado, Escola Brasileira de Administração Pública e de Empresas – Fundação Getulio Vargas.
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Vorvoreanu, M., Zhang, L., Huang, Y.-H., Hilderbrand, C., Steine-Hanson, Z., and Burnett, M. (2019). From gender biases to gender-inclusive design: An empirical investigation. In Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, CHI ’19, page 1–14, New York, NY, USA. Association for Computing Machinery.
Balabanova, E. S. (2007). Women’s economic dependency: Nature, causes, and consequences. Sociological Research, 46(2):5–21.
Beckwith, L., Burnett, M., Wiedenbeck, S., and Grigoreanu, V. (2006). Gender hci: What about the software? Computer, 39(11):97–101.
BlackRock (2024). People and Money Infographic. Acesso em: 08 mar. 2025.
Bornstein, R. F. (2006). The complex relationship between dependency and domestic violence: Converging psychological factors and social forces. American Psychologist, 61(6):595–606.
Bortoly, C. A. (2011). Facilidades e utilidades do sistema home broker do banco mxm. Trabalho de conclusão de curso (tcc), Universidade Federal do Rio Grande do Sul.
Breslin, S. and Wadhwa, B. (2017). Gender and human-computer interaction. In The Wiley Handbook of Human Computer Interaction, pages 71–84. Wiley.
Burnett, M., Counts, R., Lawrence, R., and Hanson, H. (2017). Gender hcl and microsoft: Highlights from a longitudinal study. pages 139–143.
Burnett, M., Fleming, S. D., Iqbal, S., Venolia, G., Rajaram, V., Farooq, U., Grigoreanu, V., and Czerwinski, M. (2010). Gender differences and programming environments: across programming populations. In Proceedings of the 2010 ACM-IEEE International Symposium on Empirical Software Engineering and Measurement, ESEM ’10, New York, NY, USA. Association for Computing Machinery.
Burnett, M., Peters, A., Hill, C., and Elarief, N. (2016a). Finding gender-inclusiveness software issues with gendermag: A field investigation.
Burnett, M., Stumpf, S., Macbeth, J., Makri, S., Beckwith, L., Kwan, I., Peters, A., and Jernigan, W. (2016b). Gendermag: A method for evaluating software’s gender inclusiveness. Interacting with Computers, 28(6):760–787.
CNN Brasil (2024). Home broker: o que é e como usá-lo para investir.
Eckel, C. C. and Grossman, P. J. (2008). Chapter 113 men, women and risk aversion: Experimental evidence. volume 1 of Handbook of Experimental Economics Results, pages 1061–1073. Elsevier.
Elnagar, S. (2025). Is software design gender biased? a study on software-design effect on task performance. International Journal of Information Management Data Insights, 5(1):100312.
Gutman, L. F. D. (2009). Fatores-chave na qualidade de sistemas de home broker: Uma análise teórico-empírica. Dissertação de mestrado, Escola Brasileira de Administração Pública e de Empresas – Fundação Getulio Vargas.
Huffman, A., Whetten, J., and Huffman, W. (2013). Using technology in higher education: The influence of gender roles on technology self-efficacy. Computers in Human Behavior, 29:1779–1786.
PretaLab and ThoughtWorks (2019). Quem Coda BR: um retrato das pessoas que desenvolvem software no Brasil. Acesso em: 12 mar. 2025.
Shneiderman, B., Cohen, M., Jacobs, S., Plaisant, C., Diakopoulos, N., and Elmqvist, N. (2017). Designing the User Interface Strategies for Effective Human-Computer Interaction, Global Edition, chapter 2, pages 57–78. Pearson Deutschland.
Vorvoreanu, M., Zhang, L., Huang, Y.-H., Hilderbrand, C., Steine-Hanson, Z., and Burnett, M. (2019). From gender biases to gender-inclusive design: An empirical investigation. In Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, CHI ’19, page 1–14, New York, NY, USA. Association for Computing Machinery.
Published
2025-10-16
How to Cite
BREMENKAMP, Paula Um Porto de Azeredo; AGUIAR, Camila Zacché.
Application of the GenderMag method for gender inclusion in Home Broker development. In: REGIONAL SCHOOL OF INFORMATICS OF ESPÍRITO SANTO (ERI-ES), 10. , 2025, Espírito Santo/ES.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2025
.
p. 31-40.
DOI: https://doi.org/10.5753/eries.2025.15822.
