GamiCSM: Relating education, culture and gamification - a link between worlds

  • Armando Maciel Toda University of Sao Paulo
  • Ana Carolina Tomé Klock Federal University of Rio Grande do Sul
  • Paula Toledo Palomino University of Sao Paulo
  • Luiz Rodrigues University of Sao Paulo
  • Wilk Oliveira University of Sao Paulo
  • Craig Stewart Durham University
  • Isabela Gasparini Santa Catarina State University
  • Alexandra Ioana Cristea Durham University
  • Seiji Isotani University of Sao Paulo


The potential of gamification to improve users’ motivation and engagement influenced many researchers and professionals to analyse its effects in educational settings. While some studies focus on adapting game elements according to demographic and behavioural information of the user profile, few of them explore (or even consider) cultural factors. These cultural factors play an essential role in our societies’ development. Thus, this work proposes and evaluates a representative model to understand better the relationship between cultural factors and gamification within educational domains, namely the Gamification for Cultural Studies Model (GamiCSM). Through a qualitative approach, we map Hofstede’s cultural dimensions (i.e., power distance, individualism/collectivism, uncertainty avoidance, masculinity/femininity, long/short-term orientation, and indulgence/restraint) with a Taxonomy of Gamification Elements for Education (TGEEE), a recent model for gamification elements for educational environments. Furthermore, we adapted a survey to evaluate the resultant model with eight domain experts in gamification and education. Based on this evaluation, we are able to propose a starting model, containing some additional refinements and improvements. Thus, the main contributions of this work are: (i) the first model to relate game elements and cultural dimensions within educational domains and (ii) a state-of-the-art empirical study intersecting culture, gamification and education.
Palavras-chave: culture, gamification, model, evaluation
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TODA, Armando Maciel et al. GamiCSM: Relating education, culture and gamification - a link between worlds. In: SIMPÓSIO BRASILEIRO SOBRE FATORES HUMANOS EM SISTEMAS COMPUTACIONAIS (IHC), 14. , 2020, Evento Online. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2020 . p. 171-180.