Personalization of Adaptive Interfaces Based on User Data Analysis: A Systematic Review

Abstract


Introduction: Adaptive interfaces that personalize based on user data analysis have gained prominence as essential solutions for improving user experience in digital systems. Objective: This study aims to conduct a systematic review to identify personalization techniques, challenges, and trends in adaptive interface development. Methodology or Steps: A systematic review was conducted analyzing 46 studies published between 2018-2024, following established protocols for literature review. Results: The analysis revealed predominant use of artificial intelligence techniques, emphasis on behavioral data collection and explicit preferences, with challenges including model complexity and need for high-quality data. Despite obstacles, there is growing scientific interest driven by potential to enhance user experience and accommodate diverse profiles.

Keywords: Adaptive Interfaces, Personalization, User Data, Artifcial Intelligence, Usability

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Published
2025-09-08
SILVA, João Vitor D.; S. NUNES, Eunice P.; DE SOUZA, Patrícia C.; MACIEL, Cristiano; BORGES, Luciana C. L. F.. Personalization of Adaptive Interfaces Based on User Data Analysis: A Systematic Review. In: BRAZILIAN SYMPOSIUM ON HUMAN FACTORS IN COMPUTATIONAL SYSTEMS (IHC), 24. , 2025, Belo Horizonte/MG. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2025 . p. 1466-1489. DOI: https://doi.org/10.5753/ihc.2025.10911.