Data tools for User Experience (UX) analysis and measurement: functionalities, barriers, and opportunities

• João Pedro de Mello Centro Universitário Estácio de Ribeirão Preto
• Gessé Evangelista Centro Universitário Estácio de Ribeirão Preto

DOI: https://doi.org/10.5753/ihc_estendido.2024.243965

Abstract

For measure the User Experience (UX) of products and services is essential to understand interactions that impact business results. There are numerous tools available, making it challenging to choose the most suitable one. A documentary research was conducted using eight tools from three perspectives: functionalities, barriers, and opportunities. The tools were identified as useful for process optimization, direct user feedback, and metrics such as adoption and retention rates. Limitations such as high cost and technical complexity were also observed.

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