Analysis of Music Success in Brazil Using Twitter Data

• Luiza de Melo-Gomes Federal University of Minas Gerais
• Danilo B. Seufitelli Federal University of Minas Gerais http://orcid.org/0000-0002-0155-7631
• Gabriel P. Oliveira Federal University of Minas Gerais https://orcid.org/0000-0002-7210-6408
• Mariana O. Silva Federal University of Minas Gerais
• Mirella M. Moro Federal University of Minas Gerais https://orcid.org/0000-0002-0545-2001

DOI: https://doi.org/10.5753/sbbd_estendido.2022.21841

Abstract

Our goal is to analyze how Twitter data relates to the success of musical artistic careers. First, we collect data on tweets, number of likes and retweets for each artist profile from Spotify Charts in the Brazil. From the data collected, we build time series to represent the career of each artist, and then we investigate whether the most successful periods occur close to each other. Such exploratory analysis helps to identify temporal patterns that can reveal the existence of hot streaks, i.e., periods of above-normal success. Finally, we analyze the most frequent terms before and after the artists' peaks of success.

Keywords: Social Network, Twitter, Music

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