Inferindo traços de personalidade com base em aplicativos móveis
Resumo
Conhecer o perfil de clientes é uma forma eficiente de oferecer serviços melhores e mais personalizados, aumentar a satisfação e, com isso, manter os mesmos engajados com a empresa. Um item muito relevante do perfil é a personalidade do usuário, que pode ser dividida em cinco traços distintos. Porém, inferir a qual traço um usuário pertence não é uma tarefa trivial. Neste trabalho, é investigado se os traços de personalidade podem ser inferidos com base nas categorias dos aplicativos instalados no dispositivo móvel de um usuário. Foram criados modelos de classificação e regressão, e os resultados são promissores, sendo possível identificar os traços com boa assertividade.
Palavras-chave:
Computação móvel, Computação Urbana
Referências
Doyle, K. O. and Youn, S. (2000). Exploring the traits of happy people. In Social Indica_x005F tors Research.
Gokul Chittaranjan, J. B. and Gatica-Perez, D. (2011). Who’s who with big-five: Analyzing and classifying personality traits with smartphones. In 15th Annual International Symposium on Wearable Computers, pages 29–36.
Gosling, S. D., Rentfrow, P. J., and Swann Jr, W. B. (2003). A very brief measure of the big-five personality domains. Journal of Research in personality, 37(6):504–528.
Jianqiang Shen, O. B. and Liu, J. (2014). A study of facebook behavior: What does it tell about your neuroticism and extraversion? In Computers in Human Behavior.
M. C. Grace, W. Zhou, X. J. and Sadeghi, A.-R. (2012). Unsafe exposure analysis of mobile in-app advertisements. In 5th conference on Security and Privacy in Wireless and Mobile Networks, pages 101–112.
McCrae, R. R. and Jr., P. T. C. (1999). A five-factor theory of personality. In Handbook of personality: Theory and research, pages 139–153.
Raihana Ferdous, V. O. and Mayora, O. (2015). Smartphone app usage as a predictor of perceived stress levels at workplace. In International Conference on Pervasive Com_x005F puting Technologies for Healthcare.
Runhua Xu, Remo M. Frey, D. V. and Ilic, A. (2015). Towards understanding the im_x005F pact of personality traits on mobile app adoption - a scalable approach. In European Conference on Information Systems.
Runhua Xu, Remo Manuel Frey, E. F. and Ilic, A. (2016). Understanding the impact of personality traits on mobile app adoption – insights from a large-scale field study. In Computers in Human Behavior, pages 244–256.
Ryan, T. and Xenos, S. (2011). Who uses facebook? an investigation into the relati_x005F onship between the big five, shyness, narcissism, loneliness, and facebook usage. In Computers in Human Behavior.
Silva, I. B. and Nakano, T. C. (2011). Modelo dos cinco grandes fatores da personalidade: Analise de pesquisas. In Avaliação Psicológica, pages 51–62.
Viana, A. C., Luzio, A. D., Jaffres-Runser, K., Stefa, A. M., and Julinda (2018). Accurately inferring personality traits from the use of mobile technology. In HAL Archives Ouvertes.
Yusong Gao, H. L. and Zhu, T. (2014). Predicting subjective well-being by smartphone usage behaviors. In International Conference on Health Informatics.
Yves-Alexandre de Montjoye, Jordi Quoidbach, F. R. and Pentland, A. S. (2013). Predic_x005F ting personality using novel mobile phone-based metrics. In SBP 2013, pages 48–55.
Gokul Chittaranjan, J. B. and Gatica-Perez, D. (2011). Who’s who with big-five: Analyzing and classifying personality traits with smartphones. In 15th Annual International Symposium on Wearable Computers, pages 29–36.
Gosling, S. D., Rentfrow, P. J., and Swann Jr, W. B. (2003). A very brief measure of the big-five personality domains. Journal of Research in personality, 37(6):504–528.
Jianqiang Shen, O. B. and Liu, J. (2014). A study of facebook behavior: What does it tell about your neuroticism and extraversion? In Computers in Human Behavior.
M. C. Grace, W. Zhou, X. J. and Sadeghi, A.-R. (2012). Unsafe exposure analysis of mobile in-app advertisements. In 5th conference on Security and Privacy in Wireless and Mobile Networks, pages 101–112.
McCrae, R. R. and Jr., P. T. C. (1999). A five-factor theory of personality. In Handbook of personality: Theory and research, pages 139–153.
Raihana Ferdous, V. O. and Mayora, O. (2015). Smartphone app usage as a predictor of perceived stress levels at workplace. In International Conference on Pervasive Com_x005F puting Technologies for Healthcare.
Runhua Xu, Remo M. Frey, D. V. and Ilic, A. (2015). Towards understanding the im_x005F pact of personality traits on mobile app adoption - a scalable approach. In European Conference on Information Systems.
Runhua Xu, Remo Manuel Frey, E. F. and Ilic, A. (2016). Understanding the impact of personality traits on mobile app adoption – insights from a large-scale field study. In Computers in Human Behavior, pages 244–256.
Ryan, T. and Xenos, S. (2011). Who uses facebook? an investigation into the relati_x005F onship between the big five, shyness, narcissism, loneliness, and facebook usage. In Computers in Human Behavior.
Silva, I. B. and Nakano, T. C. (2011). Modelo dos cinco grandes fatores da personalidade: Analise de pesquisas. In Avaliação Psicológica, pages 51–62.
Viana, A. C., Luzio, A. D., Jaffres-Runser, K., Stefa, A. M., and Julinda (2018). Accurately inferring personality traits from the use of mobile technology. In HAL Archives Ouvertes.
Yusong Gao, H. L. and Zhu, T. (2014). Predicting subjective well-being by smartphone usage behaviors. In International Conference on Health Informatics.
Yves-Alexandre de Montjoye, Jordi Quoidbach, F. R. and Pentland, A. S. (2013). Predic_x005F ting personality using novel mobile phone-based metrics. In SBP 2013, pages 48–55.
Publicado
18/07/2021
Como Citar
FERREIRA, Chaubert da Silva; FIGUEIREDO, Leonardo Júnio A. dos Santos; SILVA, Fabrício A.; SILVA, Thais R. M. Braga.
Inferindo traços de personalidade com base em aplicativos móveis. In: SIMPÓSIO BRASILEIRO DE COMPUTAÇÃO UBÍQUA E PERVASIVA (SBCUP), 13. , 2021, Evento Online.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2021
.
p. 162-171.
ISSN 2595-6183.
DOI: https://doi.org/10.5753/sbcup.2021.16014.
