Uma Abordagem Multiagente para Disponibilização de Anúncios Cientes de Contexto em Ambientes Pervasivos
Resumo
A Propaganda Pervasiva destaca-se das demais formas de veiculação de anúncios por fazer uso da informação contextual do consumidor para entregar os anúncios mais adequados à sua situação. Porém, é necessário encontrar um equilíbrio entre os interesses dos consumidores e dos anunciantes. Neste trabalho, é apresentada uma solução multiagente para obter esse equilíbrio e proporcionar a veiculação de anúncios sensíveis ao contexto dos consumidores. Experimentos indicam que a solução apresentada mostra-se eficiente na busca desse equilíbrio.
Referências
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Bernays, E. (1928). Propaganda. Horace liveright.
Coursaris, C. K., Sung, J., and Swierenga, S. J. (2010). Effects of Message Characteristics, Age, and Gender on Perceptions of Mobile Advertising An Empirical Investigation among College Students. In Proceedings of the 2010 Ninth International Conference on Mobile Business / 2010 Ninth Global Mobility Roundtable, ICMB-GMR ’10, pages 198–205, Washington, DC, USA. IEEE Computer Society.
Ferdinando, A. D., Rosi, A., Lent, R., Manzalini, A., and Zambonelli, F. (2009). MyAds: A System for Adaptive Pervasive Advertisements. Pervasive and Mobile Computing, 5(5):385–401.
Katoh, N. and Takami, K. (2008). A Method of Advertisement Selection in Multiple RFID-Tags Sensor Network for a Ubiquitous Wide-Area Advertising Service. In Proceedings of the 2008 Second International Conference on Sensor Technologies and Applications, pages 519–524, Washington, DC, USA. IEEE Computer Society.
Lee, Y.-C. (2010). Factors Influencing Attitudes Towards Mobile Location-based Advertising. In Software Engineering and Service Sciences (ICSESS), 2010 IEEE International Conference on, pages 709–712.
Maeda, K., Nishi, M., Yoshida, T., Suzuki, K., and Inoue, H. (2010). Digital Signage with Audience Detection Using TV Broadcasting Waves. In Applications and the Internet (SAINT), 2010 10th IEEE/IPSJ International Symposium on, pages 225–228.
Narayanaswami, C., Coffman, D., Lee, M. C., Moon, Y. S., Han, J. H., Jang, H. K., Mcfaddin, S., Paik, Y. S., Kim, J. H., Lee, Park, J. W., and Soroker, D. (2008). Pervasive Symbiotic Advertising. In HotMobile ’08: Proceedings of the 9th workshop on Mobile computing systems and applications, pages 80–85, New York, NY, USA. ACM.
Ranganathan, A. and Campbell, R. H. (2002). Advertising in a Pervasive Computing Environment. In WMC ’02: Proceedings of the 2nd international workshop on Mobile commerce, pages 10–14, New York, NY, USA. ACM.
Shannon, R. and Quigley, A. (2009). From Intrusive to Supportive: Recommendations for Pervasive Advertising. In Müller, J., Schmidt, A., Quigley, A., and Begole, B., editors, Proceedings of Workshop on Pervasive Advertising, pages 21–24, Nara, Japan.
Strohbach, M. and Martin, M. (2011). Toward a Platform for Pervasive Display Applications in Retail Environments. Pervasive Computing, IEEE, 10(2):19–27.
Weiser, M. (1991). The Computer for the 21st Century. Scientific American, 265(3):66–75.
Bernays, E. (1928). Propaganda. Horace liveright.
Coursaris, C. K., Sung, J., and Swierenga, S. J. (2010). Effects of Message Characteristics, Age, and Gender on Perceptions of Mobile Advertising An Empirical Investigation among College Students. In Proceedings of the 2010 Ninth International Conference on Mobile Business / 2010 Ninth Global Mobility Roundtable, ICMB-GMR ’10, pages 198–205, Washington, DC, USA. IEEE Computer Society.
Ferdinando, A. D., Rosi, A., Lent, R., Manzalini, A., and Zambonelli, F. (2009). MyAds: A System for Adaptive Pervasive Advertisements. Pervasive and Mobile Computing, 5(5):385–401.
Katoh, N. and Takami, K. (2008). A Method of Advertisement Selection in Multiple RFID-Tags Sensor Network for a Ubiquitous Wide-Area Advertising Service. In Proceedings of the 2008 Second International Conference on Sensor Technologies and Applications, pages 519–524, Washington, DC, USA. IEEE Computer Society.
Lee, Y.-C. (2010). Factors Influencing Attitudes Towards Mobile Location-based Advertising. In Software Engineering and Service Sciences (ICSESS), 2010 IEEE International Conference on, pages 709–712.
Maeda, K., Nishi, M., Yoshida, T., Suzuki, K., and Inoue, H. (2010). Digital Signage with Audience Detection Using TV Broadcasting Waves. In Applications and the Internet (SAINT), 2010 10th IEEE/IPSJ International Symposium on, pages 225–228.
Narayanaswami, C., Coffman, D., Lee, M. C., Moon, Y. S., Han, J. H., Jang, H. K., Mcfaddin, S., Paik, Y. S., Kim, J. H., Lee, Park, J. W., and Soroker, D. (2008). Pervasive Symbiotic Advertising. In HotMobile ’08: Proceedings of the 9th workshop on Mobile computing systems and applications, pages 80–85, New York, NY, USA. ACM.
Ranganathan, A. and Campbell, R. H. (2002). Advertising in a Pervasive Computing Environment. In WMC ’02: Proceedings of the 2nd international workshop on Mobile commerce, pages 10–14, New York, NY, USA. ACM.
Shannon, R. and Quigley, A. (2009). From Intrusive to Supportive: Recommendations for Pervasive Advertising. In Müller, J., Schmidt, A., Quigley, A., and Begole, B., editors, Proceedings of Workshop on Pervasive Advertising, pages 21–24, Nara, Japan.
Strohbach, M. and Martin, M. (2011). Toward a Platform for Pervasive Display Applications in Retail Environments. Pervasive Computing, IEEE, 10(2):19–27.
Weiser, M. (1991). The Computer for the 21st Century. Scientific American, 265(3):66–75.
Publicado
16/07/2012
Como Citar
BUBLITZ, Frederico M.; ALMEIDA, Hyggo O. de; PERKUSICH, Angelo.
Uma Abordagem Multiagente para Disponibilização de Anúncios Cientes de Contexto em Ambientes Pervasivos. In: SIMPÓSIO BRASILEIRO DE COMPUTAÇÃO UBÍQUA E PERVASIVA (SBCUP), 4. , 2012, Curitiba/PR.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2012
.
p. 111-120.
ISSN 2595-6183.
