Gamificação em Aplicativos de Organização Pessoal: Uma Análise de Mercado
Resumo
Introdução: A procrastinação é um comportamento comum, relacionado à falta de motivação e à dificuldade de autorregulação. Aplicativos gamificados de organização pessoal têm sido propostos como soluções acessíveis para combater esse problema, incorporando elementos de jogos que estimulam o engajamento. Objetivo: Este estudo visa identificar os elementos de gamificação mais utilizados por aplicativos de gestão de tempo e tarefas com foco na redução da procrastinação. Metodologia: Foram selecionados 25 aplicativos gratuitos nas plataformas iOS e Android, avaliados usando a Escala de Avaliação de Aplicativos Móveis (MARS) e classificados conforme o Octalysis Framework. Resultados: Os resultados mostram que os elementos mais frequentes são barras de progresso, pontos e gerenciamento de recursos, com ênfase em estratégias extrínsecas de motivação. Os achados sugerem a necessidade de um planejamento estratégico mais eficaz na escolha dos elementos de jogo, visando melhorar a motivação dos usuários e a eficácia na redução da procrastinação. Assim, estes achados são úteis para indústrias de desenvolvimento.
Palavras-chave:
Gamificação, Procrastinação, Intervenção Móvel, Organizador de tarefas, Gestão de tempo
Referências
Alblwi, A., Stefanidis, A., Phalp, K., e Ali, R. (2019a). Procrastination on social networking sites: Combating by design. In 2019 13th International Conference on Research Challenges in Information Science (RCIS), pages 1–11.
Alblwi, A., Stefanidis, A., Phalp, K., e Ali, R. (2019b). Procrastination on social networks: Types and triggers. In 2019 6th International Conference on Behavioral, Economic and Socio-Cultural Computing (BESC), pages 1–7.
Amit, A., Shankararam, S. R. G., Pradeep, P., Perumalraja., R., e Kamalesh, S. (2021). Framework for preventing procrastination and increasing productivity. 2021 3rd International Conference on Signal Processing and Communication (ICPSC), pages 228–232.
Andreae, H., Durrant, A., e Kyffin, S. (2019). Recommendations when Designing to Address Procrastination: A Psychological Perspective. Open Access Te Herenga Waka-Victoria University of Wellington.
Basili, V. R. (1993). The experimental paradigm in software engineering. In Rombach, H. D., Basili, V. R., e Selby, R. W., editors, Experimental Software Engineering Issues: Critical Assessment and Future Directions, pages 1–12, Berlin, Heidelberg. Springer Berlin Heidelberg.
Browne, R., Raeside, L., e Gray, G. (2018). Gamification in education: productivity and motivation through gamified time management software. In European Conference on Games Based Learning, pages 867–871. Academic Conferences International Limited.
Cassells, T., Daire’O, B., e Power, K. (2016). The effect of gamification on time-management in tertiary education. In European Conference on Games Based Learning, page 881. Academic Conferences International Limited.
Cassells, T. e O’Broin, D. (2019). The difference in intrinsic motivation when completing a prioritization task in a standard and gamified interface. In GamiFIN Conference.
Chou, Y.-k. (2019). Actionable gamification: Beyond points, badges, and leaderboards. Packt Publishing Ltd.
Costa, M., Gorgônio, A., Gorgônio, F., Vale, K., e Guerra, F. (2023). Utilização de técnicas de gamificação para motivar a realização de atividades complementares em ambiente universitário. In Anais do VIII Congresso sobre Tecnologias na Educação, pages 360–369, Porto Alegre, RS, Brasil. SBC.
Diefenbach, S. e Müssig, A. (2019). Counterproductive effects of gamification: An analysis on the example of the gamified task manager habitica. International Journal of Human-Computer Studies, 127:190–210. Strengthening gamification studies: critical challenges and new opportunities.
Gómez-Romero, M., Tomás-Sábado, J., Montes Hidalgo, F. J., Brando-Garrido, C., Cladellas, R., e Limonero, J. (2020). Procrastinación académica y riesgo de conducta suicida en jóvenes universitarios: el papel de la regulación emocional [academic procrastination and risk of suicidal behavior in university students:the role of emotional regulation the role of emotional regulation]. Ansiedad y Estres, 26.
Higashi, T., Esaki, K., Watanabe, M., e Mukawa, N. (2024). Personalized agent-based procrastination suppression system. In Proceedings of the 35th Australian Computer-Human Interaction Conference, OzCHI ’23, page 657–668, New York, NY, USA. Association for Computing Machinery.
Kirchner-Krath, J., Birnstiel, S., e Morschheuser, B. (2024a). Combating procrastination with information systems: A systematic review on design approaches and effects.
Kirchner-Krath, J., Schmidt-Kraepelin, M., Schöbel, S., Ullrich, M., Sunyaev, A., e Von Korflesch, H. F. O. (2024b). Outplay your weaker self: A mixed-methods study on gamification to overcome procrastination in academia. In Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems, CHI ’24, New York, NY, USA. Association for Computing Machinery.
Lukas, C. A. e Berking, M. (2018). Reducing procrastination using a smartphone-based treatment program: A randomized controlled pilot study. Internet Interventions, 12:83–90.
Madrid, M. A. C. e de Jesus, D. M. A. (2021). Towards the design and development of an adaptive gamified task management web application to increase student engagement in online learning. In Sottilare, R. A. e Schwarz, J., editors, Adaptive Instructional Systems. Design and Evaluation, pages 215–223, Cham. Springer International Publishing.
McHugh, M. (2012). Interrater reliability: The kappa statistic. Biochemia medica : časopis Hrvatskoga društva medicinskih biokemičara/HDMB, 22:276–82.
McKay, F. H., Wright, A., Shill, J., Stephens, H., e Uccellini, M. (2019). Using health and well-being apps for behavior change: A systematic search and rating of apps. JMIR Mhealth Uhealth, 7(7):e11926.
Mutter, A., Küchler, A.-M., Idrees, A., Kählke, F., Terhorst, Y., e Baumeister, H. (2023). Studicare procrastination - randomized controlled non-inferiority trial of a persuasive design-optimized internet- and mobile-based intervention with digital coach targeting procrastination in college students. BMC Psychology, 11.
Pereira, J. e Díaz, O. (2021). Struggling to keep tabs on capstone projects: A chatbot to tackle student procrastination. ACM Trans. Comput. Educ., 22(1).
Pereira, M. B., Classe, T. M. d., e Siqueira, S. W. M. (2025). Investigating gamification to reduce procrastination - systematic literature review. Journal on Interactive Systems, 16(1):302–319.
Rodriguez, J., Piccoli, G., e Bartosiak, M. (2019). Nudging the classroom: Designing a socio-technical artifact to reduce academic procrastination. In Proceedings of the 52nd Hawaii International Conference on System Sciences, pages 4405–4414.
Rogers, M., Yao, W., Luxton-Reilly, A., Leinonen, J., Lottridge, D., e Denny, P. (2021). Exploring personalization of gamification in an introductory programming course. In Proceedings of the 52nd ACM Technical Symposium on Computer Science Education, SIGCSE ’21, page 1121–1127, New York, NY, USA. Association for Computing Machinery.
Steel, P. (2007). The nature of procrastination: a meta-analytic and theoretical review of quintessential self-regulatory failure. psychol bull 133: 65-94. Psychological bulletin, 133:65–94.
Stoyanov, S. R., Hides, L., Kavanagh, D. J., Zelenko, O., Tjondronegoro, D., e Mani, M. (2015). Mobile app rating scale: A new tool for assessing the quality of health mobile apps. JMIR mHealth and uHealth, 3(1):e27.
van Roy, R. e Zaman, B. (2019). Unravelling the ambivalent motivational power of gamification: A basic psychological needs perspective. International Journal of Human-Computer Studies, 127:38–50. Strengthening gamification studies: critical challenges and new opportunities.
Alblwi, A., Stefanidis, A., Phalp, K., e Ali, R. (2019b). Procrastination on social networks: Types and triggers. In 2019 6th International Conference on Behavioral, Economic and Socio-Cultural Computing (BESC), pages 1–7.
Amit, A., Shankararam, S. R. G., Pradeep, P., Perumalraja., R., e Kamalesh, S. (2021). Framework for preventing procrastination and increasing productivity. 2021 3rd International Conference on Signal Processing and Communication (ICPSC), pages 228–232.
Andreae, H., Durrant, A., e Kyffin, S. (2019). Recommendations when Designing to Address Procrastination: A Psychological Perspective. Open Access Te Herenga Waka-Victoria University of Wellington.
Basili, V. R. (1993). The experimental paradigm in software engineering. In Rombach, H. D., Basili, V. R., e Selby, R. W., editors, Experimental Software Engineering Issues: Critical Assessment and Future Directions, pages 1–12, Berlin, Heidelberg. Springer Berlin Heidelberg.
Browne, R., Raeside, L., e Gray, G. (2018). Gamification in education: productivity and motivation through gamified time management software. In European Conference on Games Based Learning, pages 867–871. Academic Conferences International Limited.
Cassells, T., Daire’O, B., e Power, K. (2016). The effect of gamification on time-management in tertiary education. In European Conference on Games Based Learning, page 881. Academic Conferences International Limited.
Cassells, T. e O’Broin, D. (2019). The difference in intrinsic motivation when completing a prioritization task in a standard and gamified interface. In GamiFIN Conference.
Chou, Y.-k. (2019). Actionable gamification: Beyond points, badges, and leaderboards. Packt Publishing Ltd.
Costa, M., Gorgônio, A., Gorgônio, F., Vale, K., e Guerra, F. (2023). Utilização de técnicas de gamificação para motivar a realização de atividades complementares em ambiente universitário. In Anais do VIII Congresso sobre Tecnologias na Educação, pages 360–369, Porto Alegre, RS, Brasil. SBC.
Diefenbach, S. e Müssig, A. (2019). Counterproductive effects of gamification: An analysis on the example of the gamified task manager habitica. International Journal of Human-Computer Studies, 127:190–210. Strengthening gamification studies: critical challenges and new opportunities.
Gómez-Romero, M., Tomás-Sábado, J., Montes Hidalgo, F. J., Brando-Garrido, C., Cladellas, R., e Limonero, J. (2020). Procrastinación académica y riesgo de conducta suicida en jóvenes universitarios: el papel de la regulación emocional [academic procrastination and risk of suicidal behavior in university students:the role of emotional regulation the role of emotional regulation]. Ansiedad y Estres, 26.
Higashi, T., Esaki, K., Watanabe, M., e Mukawa, N. (2024). Personalized agent-based procrastination suppression system. In Proceedings of the 35th Australian Computer-Human Interaction Conference, OzCHI ’23, page 657–668, New York, NY, USA. Association for Computing Machinery.
Kirchner-Krath, J., Birnstiel, S., e Morschheuser, B. (2024a). Combating procrastination with information systems: A systematic review on design approaches and effects.
Kirchner-Krath, J., Schmidt-Kraepelin, M., Schöbel, S., Ullrich, M., Sunyaev, A., e Von Korflesch, H. F. O. (2024b). Outplay your weaker self: A mixed-methods study on gamification to overcome procrastination in academia. In Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems, CHI ’24, New York, NY, USA. Association for Computing Machinery.
Lukas, C. A. e Berking, M. (2018). Reducing procrastination using a smartphone-based treatment program: A randomized controlled pilot study. Internet Interventions, 12:83–90.
Madrid, M. A. C. e de Jesus, D. M. A. (2021). Towards the design and development of an adaptive gamified task management web application to increase student engagement in online learning. In Sottilare, R. A. e Schwarz, J., editors, Adaptive Instructional Systems. Design and Evaluation, pages 215–223, Cham. Springer International Publishing.
McHugh, M. (2012). Interrater reliability: The kappa statistic. Biochemia medica : časopis Hrvatskoga društva medicinskih biokemičara/HDMB, 22:276–82.
McKay, F. H., Wright, A., Shill, J., Stephens, H., e Uccellini, M. (2019). Using health and well-being apps for behavior change: A systematic search and rating of apps. JMIR Mhealth Uhealth, 7(7):e11926.
Mutter, A., Küchler, A.-M., Idrees, A., Kählke, F., Terhorst, Y., e Baumeister, H. (2023). Studicare procrastination - randomized controlled non-inferiority trial of a persuasive design-optimized internet- and mobile-based intervention with digital coach targeting procrastination in college students. BMC Psychology, 11.
Pereira, J. e Díaz, O. (2021). Struggling to keep tabs on capstone projects: A chatbot to tackle student procrastination. ACM Trans. Comput. Educ., 22(1).
Pereira, M. B., Classe, T. M. d., e Siqueira, S. W. M. (2025). Investigating gamification to reduce procrastination - systematic literature review. Journal on Interactive Systems, 16(1):302–319.
Rodriguez, J., Piccoli, G., e Bartosiak, M. (2019). Nudging the classroom: Designing a socio-technical artifact to reduce academic procrastination. In Proceedings of the 52nd Hawaii International Conference on System Sciences, pages 4405–4414.
Rogers, M., Yao, W., Luxton-Reilly, A., Leinonen, J., Lottridge, D., e Denny, P. (2021). Exploring personalization of gamification in an introductory programming course. In Proceedings of the 52nd ACM Technical Symposium on Computer Science Education, SIGCSE ’21, page 1121–1127, New York, NY, USA. Association for Computing Machinery.
Steel, P. (2007). The nature of procrastination: a meta-analytic and theoretical review of quintessential self-regulatory failure. psychol bull 133: 65-94. Psychological bulletin, 133:65–94.
Stoyanov, S. R., Hides, L., Kavanagh, D. J., Zelenko, O., Tjondronegoro, D., e Mani, M. (2015). Mobile app rating scale: A new tool for assessing the quality of health mobile apps. JMIR mHealth and uHealth, 3(1):e27.
van Roy, R. e Zaman, B. (2019). Unravelling the ambivalent motivational power of gamification: A basic psychological needs perspective. International Journal of Human-Computer Studies, 127:38–50. Strengthening gamification studies: critical challenges and new opportunities.
Publicado
30/09/2025
Como Citar
PEREIRA, Milena Batalha; CARDOUZO, Herick Henrique; CLASSE, Tadeu Moreira de.
Gamificação em Aplicativos de Organização Pessoal: Uma Análise de Mercado. In: SIMPÓSIO BRASILEIRO DE JOGOS E ENTRETENIMENTO DIGITAL (SBGAMES), 24. , 2025, Salvador/BA.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2025
.
p. 2021-2033.
DOI: https://doi.org/10.5753/sbgames.2025.9884.
