Colaboração na Transformação Digital: Estruturando um Modelo para Alinhamento Estratégico entre TI e Negócios
Resumo
A Transformação Digital (TD) é fundamental para melhorar a competitividade organizacional, mas frequentemente encontra barreiras culturais e organizacionais que dificultam o alinhamento estratégico entre TI e negócios. Este estudo investiga como práticas colaborativas podem superar essas barreiras, promovendo sinergia e eficiência organizacional. Por meio de um Mapeamento Sistemático da Literatura (MSL) que analisou 21 estudos, identificamos padrões e práticas eficazes. Com base nesses achados, propomos um framework colaborativo voltado ao fortalecimento do alinhamento estratégico e guiar organizações em diferentes níveis de maturidade digital.Referências
BHARADWAJ, A. et al. Digital business strategy: Toward a next generation of insights. MIS Quarterly, v. 37, n. 2, p. 471–482, 2013.
CALADO, A.; SOUZA, R. D. Levantamento de indicadores de maturidade digital a partir de um mapeamento sistemático da literatura. In: Anais do Workshop sobre Aspectos Sociais, Humanos e Econômicos de Software (WASHES 2020). [S.l.]: Sociedade Brasileira de Computação - SBC, 2020.
CHI, M.; HUANG, R.; GEORGE, J. F. Collaboration in demand-driven supply chain: Based on a perspective of governance and IT-business strategic alignment. Int. J. Inf. Manage., Elsevier BV, v. 52, n. 102062, p. 102062, jun. 2020.
CHOE, J. M. The relationships among strategic performance measurement systems, IS strategic alignment, and IT infrastructure for knowledge management. GLOB. BUS. FINANCE REV., People and Global Business Association, v. 21, n. 1, p. 56–72, jun. 2016.
FADHILAH, A. N.; SUBRIADI, A. P. The role of IT on firm performance. Procedia Comput. Sci., Elsevier BV, v. 161, p. 258–265, 2019.
HENDERSON, J. C.; VENKATRAMAN, N. Strategic alignment: Leveraging information technology for transforming organizations. IBM Systems Journal, v. 32, n. 1, p. 4–16, 1993.
JAJJA, M. S. S. et al. Linkages between firm innovation strategy, suppliers, product innovation, and business performance. Int. J. Oper. Prod. Manage., Emerald, v. 37, n. 8, p. 1054–1075, ago. 2017.
JI, X.; LI, W. Digital transformation: A review and research framework. Journal of Digital Innovation, 2022.
KANE, G. C. et al. Strategy, not technology, drives digital transformation. MIT Sloan Management Review, 2015.
KAPPELMAN, L. et al. The 2018 SIM IT issues and trends study1. MIS Q. Exec., Association for Information Systems, v. 18, n. 1, mar. 2019.
KATZY, B. R.; SUNG, G.; CROWSTON, K. Alignment in an inter-organisational network: the case ofARC transistance. Eur. J. Inf. Syst., Informa UK Limited, v. 25, n. 6, p. 553–568, nov. 2016.
KITCHENHAM, B.; CHARTERS, S. Guidelines for performing Systematic Literature Reviews in Software Engineering. [S.l.], 2007.
LOOY, A. V. Innovating Organizational Processes With New Technologies: Problems and Solutions. [S.l.]: TechPress, 2015.
LOUW, R.; MTSWENI, J. Guiding principles for adopting and promoting enterprise 2.0 collaboration technologies. In: 2013 International Conference on Adaptive Science and Technology. [S.l.]: IEEE, 2013.
MANFREDA, A.; ŠTEMBERGER, M. I. Establishing a partnership between top and IT managers. Inf. Technol. People, Emerald, v. 32, n. 4, p. 948–972, ago. 2019.
Marcel et al. Toward digital transformation adoption: A conceptual framework from transformational leadership perspective. Procedia Comput. Sci., Elsevier BV, v. 234, p. 1175–1182, 2024.
MULYANA, R.; RUSU, L.; PERJONS, E. Key ambidextrous IT governance mechanisms for successful digital transformation: A case study of bank rakyat indonesia (BRI). Digital Business, Elsevier BV, v. 4, n. 2, p. 100083, dez. 2024.
NICOLAS, C.; VERHOEF, C. Enterprise architecture: Creating value by informed governance. Journal of Enterprise Architecture, v. 14, n. 4, p. 35–43, 2018.
OBENG, A. Y.; MKHIZE, P. L. Assessment of IS-innovation strategic alignment factors among universal banks in ghana. Electron. J. Inf. Syst. Dev. Ctries., Wiley, v. 85, n. 4, p. e12077, jul. 2019.
OSMA, J. I. P. et al. Maturity model for collaborative innovation: Higher education challenge. Collaboration in Education, 2020.
PIMENTEL, M. et al. Modelo 3c de colaboração para o desenvolvimento de sistemas colaborativos. In: Anais do III Simpósio Brasileiro de Sistemas Colaborativos (SBSC 2006). Natal, RN, Brasil: Sociedade Brasileira de Computação, 2006. p. 58–67. Disponível em: [link].
PRIMASARI, C. H. Strategy for achieving IT-business alignment in gaming industry in indonesia. Procedia Comput. Sci., Elsevier BV, v. 197, p. 469–476, 2022.
PwC Brasil e Fundação Dom Cabral. Índice de Transformação Digital Brasil (ITDBR) 2024. PwC Brasil, 2024. Disponível em acesso público. Acessado em outubro de 2024. Disponível em: [link].
REGO, F.; RODRIGUES, J.; RUIVO, P. Evaluating enablers for digital transformation readiness and resulting benefits. Procedia Comput. Sci., Elsevier BV, v. 239, p. 307–313, 2024.
ROSS, J. W.; WEILL, P.; ROBERTSON, D. C. Enterprise architecture as strategy: Creating a foundation for business execution. [S.l.]: Harvard Business Press, 2006.
SAFDAR, M.; RICHARDS, G.; RAAHEMI, B. A model of effective it governance for collaborative networked organizations. IT Governance Studies, 2019.
SHAN, S.; REN, J.; SHI, J. Effects of it antecedent factors on firm’s performance mediated by collaboration capability based on an empirical research. Journal of IT Performance, 2018.
SHEN, N.; AU, K.; LI, W. Strategic alignment of intangible assets: The role of corporate social responsibility. Asia Pac. J. Manag., Springer Science and Business Media LLC, v. 37, n. 4, p. 1119–1139, dez. 2020.
TAYLOR, K. T. et al. The impact of storytelling on innovation success. Res. Technol. Manage., Informa UK Limited, v. 66, n. 4, p. 17–27, jul. 2023.
TEUBNER, R. A.; STOCKHINGER, J. Literature review: Understanding information systems strategy in the digital age. Journal of Strategic Information Systems, 2020.
VOSMAN, L. et al. Collaboration and innovation beyond project boundaries: exploring the potential of an ecosystem perspective in the infrastructure sector. Constr. Manage. Econ., Informa UK Limited, v. 41, n. 6, p. 457–474, jun. 2023.
WARNER, K.; WAGER, M. Transformação digital como processo contínuo de inovação e flexibilidade. Journal of Business Research, v. 121, p. 244, 2019.
ZHANG, G.; FU, L.; LIANG, Y. The impact of cloud computing infrastructure capability on enterprise agility. In: Proceedings of the 2020 3rd International Conference on Signal Processing and Machine Learning. New York, NY, USA: ACM, 2020.
CALADO, A.; SOUZA, R. D. Levantamento de indicadores de maturidade digital a partir de um mapeamento sistemático da literatura. In: Anais do Workshop sobre Aspectos Sociais, Humanos e Econômicos de Software (WASHES 2020). [S.l.]: Sociedade Brasileira de Computação - SBC, 2020.
CHI, M.; HUANG, R.; GEORGE, J. F. Collaboration in demand-driven supply chain: Based on a perspective of governance and IT-business strategic alignment. Int. J. Inf. Manage., Elsevier BV, v. 52, n. 102062, p. 102062, jun. 2020.
CHOE, J. M. The relationships among strategic performance measurement systems, IS strategic alignment, and IT infrastructure for knowledge management. GLOB. BUS. FINANCE REV., People and Global Business Association, v. 21, n. 1, p. 56–72, jun. 2016.
FADHILAH, A. N.; SUBRIADI, A. P. The role of IT on firm performance. Procedia Comput. Sci., Elsevier BV, v. 161, p. 258–265, 2019.
HENDERSON, J. C.; VENKATRAMAN, N. Strategic alignment: Leveraging information technology for transforming organizations. IBM Systems Journal, v. 32, n. 1, p. 4–16, 1993.
JAJJA, M. S. S. et al. Linkages between firm innovation strategy, suppliers, product innovation, and business performance. Int. J. Oper. Prod. Manage., Emerald, v. 37, n. 8, p. 1054–1075, ago. 2017.
JI, X.; LI, W. Digital transformation: A review and research framework. Journal of Digital Innovation, 2022.
KANE, G. C. et al. Strategy, not technology, drives digital transformation. MIT Sloan Management Review, 2015.
KAPPELMAN, L. et al. The 2018 SIM IT issues and trends study1. MIS Q. Exec., Association for Information Systems, v. 18, n. 1, mar. 2019.
KATZY, B. R.; SUNG, G.; CROWSTON, K. Alignment in an inter-organisational network: the case ofARC transistance. Eur. J. Inf. Syst., Informa UK Limited, v. 25, n. 6, p. 553–568, nov. 2016.
KITCHENHAM, B.; CHARTERS, S. Guidelines for performing Systematic Literature Reviews in Software Engineering. [S.l.], 2007.
LOOY, A. V. Innovating Organizational Processes With New Technologies: Problems and Solutions. [S.l.]: TechPress, 2015.
LOUW, R.; MTSWENI, J. Guiding principles for adopting and promoting enterprise 2.0 collaboration technologies. In: 2013 International Conference on Adaptive Science and Technology. [S.l.]: IEEE, 2013.
MANFREDA, A.; ŠTEMBERGER, M. I. Establishing a partnership between top and IT managers. Inf. Technol. People, Emerald, v. 32, n. 4, p. 948–972, ago. 2019.
Marcel et al. Toward digital transformation adoption: A conceptual framework from transformational leadership perspective. Procedia Comput. Sci., Elsevier BV, v. 234, p. 1175–1182, 2024.
MULYANA, R.; RUSU, L.; PERJONS, E. Key ambidextrous IT governance mechanisms for successful digital transformation: A case study of bank rakyat indonesia (BRI). Digital Business, Elsevier BV, v. 4, n. 2, p. 100083, dez. 2024.
NICOLAS, C.; VERHOEF, C. Enterprise architecture: Creating value by informed governance. Journal of Enterprise Architecture, v. 14, n. 4, p. 35–43, 2018.
OBENG, A. Y.; MKHIZE, P. L. Assessment of IS-innovation strategic alignment factors among universal banks in ghana. Electron. J. Inf. Syst. Dev. Ctries., Wiley, v. 85, n. 4, p. e12077, jul. 2019.
OSMA, J. I. P. et al. Maturity model for collaborative innovation: Higher education challenge. Collaboration in Education, 2020.
PIMENTEL, M. et al. Modelo 3c de colaboração para o desenvolvimento de sistemas colaborativos. In: Anais do III Simpósio Brasileiro de Sistemas Colaborativos (SBSC 2006). Natal, RN, Brasil: Sociedade Brasileira de Computação, 2006. p. 58–67. Disponível em: [link].
PRIMASARI, C. H. Strategy for achieving IT-business alignment in gaming industry in indonesia. Procedia Comput. Sci., Elsevier BV, v. 197, p. 469–476, 2022.
PwC Brasil e Fundação Dom Cabral. Índice de Transformação Digital Brasil (ITDBR) 2024. PwC Brasil, 2024. Disponível em acesso público. Acessado em outubro de 2024. Disponível em: [link].
REGO, F.; RODRIGUES, J.; RUIVO, P. Evaluating enablers for digital transformation readiness and resulting benefits. Procedia Comput. Sci., Elsevier BV, v. 239, p. 307–313, 2024.
ROSS, J. W.; WEILL, P.; ROBERTSON, D. C. Enterprise architecture as strategy: Creating a foundation for business execution. [S.l.]: Harvard Business Press, 2006.
SAFDAR, M.; RICHARDS, G.; RAAHEMI, B. A model of effective it governance for collaborative networked organizations. IT Governance Studies, 2019.
SHAN, S.; REN, J.; SHI, J. Effects of it antecedent factors on firm’s performance mediated by collaboration capability based on an empirical research. Journal of IT Performance, 2018.
SHEN, N.; AU, K.; LI, W. Strategic alignment of intangible assets: The role of corporate social responsibility. Asia Pac. J. Manag., Springer Science and Business Media LLC, v. 37, n. 4, p. 1119–1139, dez. 2020.
TAYLOR, K. T. et al. The impact of storytelling on innovation success. Res. Technol. Manage., Informa UK Limited, v. 66, n. 4, p. 17–27, jul. 2023.
TEUBNER, R. A.; STOCKHINGER, J. Literature review: Understanding information systems strategy in the digital age. Journal of Strategic Information Systems, 2020.
VOSMAN, L. et al. Collaboration and innovation beyond project boundaries: exploring the potential of an ecosystem perspective in the infrastructure sector. Constr. Manage. Econ., Informa UK Limited, v. 41, n. 6, p. 457–474, jun. 2023.
WARNER, K.; WAGER, M. Transformação digital como processo contínuo de inovação e flexibilidade. Journal of Business Research, v. 121, p. 244, 2019.
ZHANG, G.; FU, L.; LIANG, Y. The impact of cloud computing infrastructure capability on enterprise agility. In: Proceedings of the 2020 3rd International Conference on Signal Processing and Machine Learning. New York, NY, USA: ACM, 2020.
Publicado
02/06/2025
Como Citar
FERNANDES, Juliana; DIIRR, Bruna.
Colaboração na Transformação Digital: Estruturando um Modelo para Alinhamento Estratégico entre TI e Negócios. In: DESENHO DE PESQUISA - SIMPÓSIO BRASILEIRO DE SISTEMAS COLABORATIVOS (SBSC), 20. , 2025, Manaus/AM.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2025
.
p. 45-52.
DOI: https://doi.org/10.5753/sbsc_estendido.2025.6595.
