EndoGame: Gamification Web Platform for Internal Marketing

• Warley Junior Universidade Federal do Sul e Sudeste do Pará http://orcid.org/0000-0001-5490-3705
• Paline Saraiva Universidade Federal do Oeste do Pará
• Manoel Malon Universidade Federal do Sul e Sudeste do Pará
• Jhon Randler Universidade Federal do Sul e Sudeste do Pará
• Lucas Oliveira Universidade Federal do Sul e Sudeste do Pará
• Lucas Antonio Universidade Federal do Sul e Sudeste do Pará
• Arthur Oliveira Universidade Federal do Sul e Sudeste do Pará
• Thiago Fernandes Universidade Federal do Sul e Sudeste do Pará
• Cristina Leite Universidade Federal do Sul e Sudeste do Pará
• Hugo Kuribayashi Universidade Federal do Sul e Sudeste do Pará

DOI: https://doi.org/10.5753/sbsi_estendido.2024.238646

Resumo

Many organizations are still not fully leveraging internal marketing and gamification strategies, often due to a lack of effective tools for implementation. This can result in significant disengagement among employees and a decrease in productivity. Based on this issue, proposed platform aims to act as a support tool for organizations, providing necessary functionalities to effectively implement gamification strategies for internal marketing. It may assist organizations in achieving better results in their goals and objectives.

Palavras-chave: Gamification, Internal Marketing, Employees

Referências

Ferreira, A. T., Araújo, A. M., Fernandes, S., and Miguel, I. C. (2017). Gamification in the workplace: A systematic literature review. In Recent Advances in Information Systems and Technologies: Volume 3 5, pages 283–292. Springer.

Lappas, P. (2021). Gamification as a tool of internal marketing in the petroleum industry. PhD thesis, Aristotle University of Thessaloniki.

Neidenbach, S. F., CEPELLOS, V., and Pereira, J. J. (2020). Gamificação nas organizações: processos de aprendizado e construção de sentido. Cadernos EBAPE. BR, 18:729–741.

WEBER, E. R. d. A. and BIAZOTTI, R. A. B. (2022). Endomarketing: benefícios nas organizações contemporâneas.