Estratégias para Aprimorar a Diversidade Categórica e Geográfica de Sistemas de Recomendação de POIs
Currently, so-called Recommendation Systems (SRs) have been used to assist users in discovering relevant Points of Interest (POIs) on Location-Based Social Networks (LBSN), such as FourSquare and Yelp. Given the main challenges of data-sparse and geographic influence in this scenario, most of the work on POI recommendations has focused only on improving the effectiveness (i.e. accuracy) of the systems. However, there is a growing consensus that just effectiveness is not sufficient to assess the practical utility of these systems. In real scenarios, categorical and geographic diversities were identified as the main complementary dimensions for assessing user satisfaction and the usefulness of recommendations. The works in the literature are concentrated on only one of these concepts. In this work, we propose a new post-processing strategy, which combines these concepts in order to improve the user’s interest in POIs. Our experimental results in the Yelp data sets show that our strategy can improve user satisfaction, considering different SRs and multiple diversification metrics. Our method is capable of improving diversity by up to 120 % without significant losses in terms of effectiveness.
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