Boca a Boca Virtual: Presença Digital para Pequenos Empreendedores

  • Pablo Cecilio UFSJ
  • Antônio Pedro UFSJ
  • Heitor Werneck UFSJ
  • Leonardo Rocha UFSJ


In this work, we present the platform Boca a Boca Virtual, a kind of virtual catalog that aims to help self-employed professionals and small businesses to start their presence in the digital environment, promoting their services and products in a simple and fast way. The idea emerged during the beginning of the COVID-19 pandemic, especially with social isolation, whose concern, from an economic and social point of view, was to allow autonomous service providers and establishments, in general, to continue offering their products and/or services. Through the platform, a consumer can search for a specific product and service within his own neighborhood and city, strengthening the local economy. In addition, Boca a Boca Virtual is integrated with Google Maps, in such a way that registered developments are also indexed by the Google search engine, improving their visibility and potentially increasing more customers. The platform is fully responsive, combining several recent web development technologies. Today it has more than 140 registered enterprises, from more than 30 Brazilian cities.


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CECILIO, Pablo; PEDRO, Antônio; WERNECK, Heitor; ROCHA, Leonardo. Boca a Boca Virtual: Presença Digital para Pequenos Empreendedores. In: WORKSHOP DE FERRAMENTAS E APLICAÇÕES - SIMPÓSIO BRASILEIRO DE SISTEMAS MULTIMÍDIA E WEB (WEBMEDIA), 26. , 2020, São Luís. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2020 . p. 119-123. ISSN 2596-1683. DOI: