Possibilities for the New Viewer / Interactor Journey in TV 3.0

• Carlos Pernisa Júnior UFJF
• Marcelo F. Moreno UFJF
• Stanley Cunha Teixeira UFJF
• Cristiane Turnes Montezano UFJF

DOI: https://doi.org/10.5753/webmedia_estendido.2023.236167

Resumo

This study, conducted within the Digital Media Laboratory (LMD) at the Federal University of Juiz de Fora (UFJF), explores the potential transformations in the viewer / interactor’s journey in the context of TV 3.0. Within this article, we analyze key aspects of this evolving journey and its broader implications for the future of TV consumption. Our investigation delves into several critical considerations, including the potential disruption of established television norms, the need to address viewers’ challenges and desires, the possibility of departing from traditional programming schedules, and the emergence of new functionalities for program guides (EPG), remote controls, and second-screen devices. Importantly, we recognize that television consumption in Brazil extends beyond mere technological shifts, encompassing profound connections with social behaviors and national identity. As TV 3.0 continues to evolve, its impact on how people engage with content is poised to shape the television landscape in the coming years.

Palavras-chave: Application-based TV experience, viewer, interactor, non-linear broadcasting, TV 3.0

Referências

Pedro H V Almeida, Carlos Pernisa Jr, and Marcelo Moreno. 2022. Representation Model and Cloud-Based Orchestrator for Pervasive Storytelling. In Proceedings of the Brazilian Symposium on Multimedia and the Web (Curitiba, Brazil) (WebMedia ’22). Association for Computing Machinery, New York, NY, USA, 339–347. https://doi.org/10.1145/3539637.3558047

Claudia Erthal. 2013. Um domingo qualquer - estratégias de grade de programação de televisão aberta no Brasil. Master’s thesis. Universidade de São Paulo, São Paulo, SP, Brasil.

Luiz Fernando Gomes Soares, Marcio Ferreira Moreno, Carlos De Salles Soares Neto, and Marcelo Ferreira Moreno. 2010. Ginga-NCL: Declarative middleware for multimedia IPTV services. IEEE Communications Magazine 48, 6 (June 2010), 74–81. https://doi.org/10.1109/MCOM.2010.5473867

ITU-T H.761 2009. Nested context language (NCL) and Ginga-NCL. Standard. International Telecommunication Union, Geneva, CH.

H. Jenkins. 2015. Cultura da Convergência. Editora Aleph.

Carlos Pernisa Junior, Marcelo F. Moreno, Eduardo J. M. Souza, and Stanley C. Teixeira. 2018. IPTV: Uma Aposta Para a Comunicação Digital. In Conteúdos digitais e convergências tecnológicas: autoria, dados e outras questões contemporâneas, Alan C. B. Angeluci (Ed.). Editora Fi, 51–69.

S. Moores. 2012. Media, Place and Mobility. Macmillan Education UK.

J.H. Murray and E.K. Daher. 2003. Hamlet no holodeck o futuro da narrativa no ciberspaço. UNESP.

Thomás Marques Brandão Reis. 2014. Sincronização de Conteúdo Multimídia de Fontes Distintas. Ph.D. Dissertation. Federal University of Juiz de Fora. Available at http://monografias.ice.ufjf.br/tcc-web/tcc?id=155.

Thomás Marques Brandão Reis and Marcelo F. Moreno. 2019. Middleware Architecture towards Higher-Level Descriptions of (Genuine) Internet-of-Things Applications. In Proceedings of the 25th Brazillian Symposium on Multimedia and theWeb (Rio de Janeiro, Brazil) (WebMedia ’19). Association for Computing Machinery, New York, NY, USA, 265–272. https://doi.org/10.1145/3323503.3349557

Fórum SBTVD. 2023. TV 3.0 Project. https://forumsbtvd.org.br/tv3_0/

J.B.O. Sobrinho. 2011. O livro do Boni. Casa da Palavra.

Stanley Cunha Teixeira. 2018. Timelink: um novo “tempo” para a TV digital aberta. Ph.D. Dissertation. Pontifícia Universidade Católica de São Paulo, São Paulo, SP, Brasil.