Possibilities for the New Viewer / Interactor Journey in TV 3.0

  • Carlos Pernisa Júnior UFJF
  • Marcelo F. Moreno UFJF
  • Stanley Cunha Teixeira UFJF
  • Cristiane Turnes Montezano UFJF

Resumo


This study, conducted within the Digital Media Laboratory (LMD) at the Federal University of Juiz de Fora (UFJF), explores the potential transformations in the viewer / interactor’s journey in the context of TV 3.0. Within this article, we analyze key aspects of this evolving journey and its broader implications for the future of TV consumption. Our investigation delves into several critical considerations, including the potential disruption of established television norms, the need to address viewers’ challenges and desires, the possibility of departing from traditional programming schedules, and the emergence of new functionalities for program guides (EPG), remote controls, and second-screen devices. Importantly, we recognize that television consumption in Brazil extends beyond mere technological shifts, encompassing profound connections with social behaviors and national identity. As TV 3.0 continues to evolve, its impact on how people engage with content is poised to shape the television landscape in the coming years.

Palavras-chave: Application-based TV experience, viewer, interactor, non-linear broadcasting, TV 3.0

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Publicado
23/10/2023
PERNISA JÚNIOR, Carlos; MORENO, Marcelo F.; TEIXEIRA, Stanley Cunha; MONTEZANO, Cristiane Turnes. Possibilities for the New Viewer / Interactor Journey in TV 3.0. In: WORKSHOP FUTURO DA TV DIGITAL INTERATIVA - SIMPÓSIO BRASILEIRO DE SISTEMAS MULTIMÍDIA E WEB (WEBMEDIA), 29. , 2023, Ribeirão Preto/SP. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2023 . p. 157-162. ISSN 2596-1683. DOI: https://doi.org/10.5753/webmedia_estendido.2023.236167.