Avaliação da Experiência do Telespectador na Transição para a TV Orientada a Aplicativos
Resumo
This position paper aims to evaluate the viewer experience during the transition to app-driven digital TV. Using focus groups and individual assessments, complemented by a quantitative survey, the research initially aimed to understand the average viewer’s assessment. However, important nuances were identified concerning populations experiencing digital exclusion, which were addressed with complementary qualitative investigation. The results highlight both the positive reception and specific difficulties faced by average viewers and viewers in situations of digital vulnerability.
Palavras-chave:
TV digital 3.0, TV orientada a aplicativos, experiência do telespectador, inclusão digital, avaliação de usabilidade
Referências
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M. F. Moreno et al. 2023. R&D Progress on TV 3.0 Application Coding Layer. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING 9 (2023).
E. J Helsper. 2012. A corresponding fields model for the links between social and digital exclusion. 22, Vol. 4. Communication Theory.
R. F. Rodrigues L.F.G. Soares and M. F. Moreno. 2007. Ginga-NCL: the declarative environment of the Brazilian digital TV system. In Journal of the Brazilian Computer Society.
P Norris. 2001. Digital Divide: Civic Engagement, Information Poverty, and the Internet Worldwide. Cambridge University Press.
N Selwyn. 2004. Reconsidering political and popular understandings of the digital divide. 6, Vol. 3. New Media & Society.
L.F.G. Soares. 2009. TV Interativa se faz com Ginga. In Revista da SET Sociedade Brasileira de Engenharia de Televisão.
J Van Dijk. 2005. The Deepening Divide: Inequality in the Information Society. Sage Publications.
M Warschauer. 2004. Technology and Social Inclusion: Rethinking the Digital Divide. MIT Press.
M. F. Moreno et al. 2023. R&D Progress on TV 3.0 Application Coding Layer. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING 9 (2023).
E. J Helsper. 2012. A corresponding fields model for the links between social and digital exclusion. 22, Vol. 4. Communication Theory.
R. F. Rodrigues L.F.G. Soares and M. F. Moreno. 2007. Ginga-NCL: the declarative environment of the Brazilian digital TV system. In Journal of the Brazilian Computer Society.
P Norris. 2001. Digital Divide: Civic Engagement, Information Poverty, and the Internet Worldwide. Cambridge University Press.
N Selwyn. 2004. Reconsidering political and popular understandings of the digital divide. 6, Vol. 3. New Media & Society.
L.F.G. Soares. 2009. TV Interativa se faz com Ginga. In Revista da SET Sociedade Brasileira de Engenharia de Televisão.
J Van Dijk. 2005. The Deepening Divide: Inequality in the Information Society. Sage Publications.
M Warschauer. 2004. Technology and Social Inclusion: Rethinking the Digital Divide. MIT Press.
Publicado
14/10/2024
Como Citar
SHUEN, Li-Chang; SOARES NETO, Carlos de Salles ; MORENO, Marcelo Ferreira; BENTIVI, Zefinha; GONÇALVES, João Victor Cruz; COSTA, Iago Victor Silva.
Avaliação da Experiência do Telespectador na Transição para a TV Orientada a Aplicativos. In: WORKSHOP FUTURO DA TV DIGITAL INTERATIVA - SIMPÓSIO BRASILEIRO DE SISTEMAS MULTIMÍDIA E WEB (WEBMEDIA), 30. , 2024, Juiz de Fora/MG.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2024
.
p. 261-266.
ISSN 2596-1683.
DOI: https://doi.org/10.5753/webmedia_estendido.2024.244571.
