WALO: Ferramenta para Gerenciamento de Mídias Sociais

• Marília G. Santos IFBA
• Antonio C.S. Souza IFBA
• Márcio C.F. Macedo UFBA

DOI: https://doi.org/10.5753/webmedia.2018.4560

Resumo

Social media is a very important tool for businesses, especially those that depend on marketing strategies for greater brand recognition. In addition, social media helps enrich the customer experience and reduce marketing expenses. Social media management allows companies to get information that refl ects the overall consumer sentiment of their brand or their products, quickly and securely. However, such management is not an easy task, since the large amount of existing social media requires a lot of eff ort from professionals to deal with all the information that infl uences these social media. Therefore, a reasonable need is identifi ed in creating a specifi c tool to manage social media at once. In this article, we propose WALO, a new open source tool that allows professionals to use diff erent social media simultaneously, providing a new way for these professionals to interact with their clients through a chatbot.

Palavras-chave: Social networks, social media management, open-source tool