Uma análise do consumo audiovisual de telespectadores brasileiros na transição para a DTV+

• Isabela B. S. Martins CCGTEL / CEFET/RJ
• Gabriel F. C. de Queiroz CCGTEL / CEFET/RJ

DOI: https://doi.org/10.5753/webmedia_estendido.2026.32808

Resumo

Audiovisual consumption has been growing in recent decades, mainly due to the digitization and modernization of television systems. In the Brazilian scenario, this process involves the implementation of TV 3.0 (DTV+), and one of its innovations is the creation of personalized programming schedules based on viewer preferences (i.e., profiles). However, it depends on the understanding of daily habits, content preferences, and expectations. Thus, this paper compiles a dataset on the most popular content across major streaming platforms. Subsequently, an opinion survey is conducted regarding the participants’ audiovisual consumption of television and streaming platforms, and their expectations for the future of DTV+. Finally, the participants’ preferences are compared with the content available in the dataset and the programming schedule of a major broadcast TV channel. Results show that only 2,4% of the content available on broadcast TV matches the most watched content on streaming platforms, and that around 79,8% of the participants favor the personalization of programming schedules in DTV+.

Palavras-chave: DTV , TV 3.0, opinion survey, content personalization, user experience

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