Um brinde ao Untappd! Usando preferências por cervejas para o planejamento urbano e estudo de diferenças culturais

• Saulo A de Brito UTFPR
• Ariane L Baldykowski UTFPR
• Sandro Miczevski UTFPR
• Thiago H Silva UTFPR

Resumo

This study presents partial results of an ongoing investigation, in the context of the project CNPq-UrbComp, regarding the exploration of data from the location-based social network (LBSN) Untappd, which is an LBSN for sharing beer preferences. We explore Untappd data in two main directions. First, in the context of urban planning in Curitiba. Curitiba recently announced the creation of a Craft Beer Street, to promote local beers. By using this as a real case study we investigate a new approach that could help create this kind of attractions. Second, we show the potential to explore the preferences for beer to study urban social behavior, particularly related to the automatic identification of cultural aspects. Automatic identification of cultural differences is a valuable information that can enable new services.