Medição de Audiência e Interatividade em IPTV

• Eduardo Rocha Soares UFJF
• Eduardo Barrére UFJF

Resumo

This paper presents a implementation of an architecture for audience and interactivity measurement in IPTV scenario. The implementation shown in this paper is in line with the recommendations defined by ITU (International Telecommunication Union). The architecture proposed here is intended to be a resource that can be exploited by research institutes, broadcasters, content providers and others stakeholders in the audience measurement data for different purposes.