Redefining Gamification: From Elements to Experiences
Resumo
Este artigo desafia as abordagens tradicionais de gamificação ao defender uma mudança de paradigma, propondo que a gamificação seja vista como uma experiência imersiva e transformadora, reconhecendo seu potencial não apenas como uma ferramenta para incentivar comportamentos, mas como uma experiência que pode aumentar o engajamento, a aprendizagem e o crescimento pessoal. Baseando-se em pesquisas sobre gamificação narrativa e estratégias personalizadas, defendemos abordagens holísticas e específicas de contexto para redefinir a gamificação além de simples elementos de jogo, permitindo a criação de experiências gamificadas significativas em diferentes domínios. Recomendamos uma colaboração interdisciplinar para imaginar o potencial capacitador de diversas experiências lúdicas que ajudem os indivíduos a alcançar seu pleno potencial.
Palavras-chave:
gamification, gameful experiences, narrative
Referências
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Deterding, S., Sicart, M., Nacke, L., O’Hara, K., and Dixon, D. (2011). From Game Design Elements to Gamefulness: Defining Gamification. Proceedings of the 2011 annual conference extended abstracts on Human factors in computing systems CHI EA ’11, page 2425.
Fogg, B. J. (2002). Persuasive technology: using computers to change what we think and do. Ubiquity, 2002(December):2.
Hassenzahl, M. (2018). The thing and i: understanding the relationship between user and product. In Funology 2, pages 301–313. Springer.
Huizinga, J. (2019). Homo ludens: o jogo como elemento da cultura. Editora Perspectiva.
Jung, C. G. (2014). The archetypes and the collective unconscious. Routledge, 2nd edition.
Kapp, K. M. (2012). The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education. Pfeiffer & Company.
Krathwohl, D. R. (2002). A revision of bloom’s taxonomy: An overview. Theory into practice, 41(4):212–218.
Marczewski, A. (2017). The ethics of gamification. XRDS: Crossroads, The ACM Magazine for Students, 24(1):56–59.
Mazarakis, A. (2021). Gamification reloaded: Current and future trends in gamification science. i-com, 20(3):279–294.
Mazarakis, A. and Bräuer, P. (2023). Gamification is working, but which one exactly? results from an experiment with four game design elements. International Journal of Human–Computer Interaction, 39(3):612–627.
Morrison, G. R., Ross, S. J., Morrison, J. R., and Kalman, H. K. (2019). Designing effective instruction. John Wiley & Sons.
Nacke, L. E. (2017). Games user research and gamification in human-computer interaction. XRDS: Crossroads, The ACM Magazine for Students, 24(1):48–51.
Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. Basic Civitas Books.
Oliveira, W. and Hamari, J. (2024). Global trends in flow theory research within gameful environments: A scoping review, bibliometric analysis and agenda for future studies. In 57th Hawaii International Conference on System Sciences.
Ortet, C., Veloso, A. I., and Vale Costa, L. (2022). Senior citizens as storytellers: Contribution to gamified contexts. In Human Aspects of IT for the Aged Population. Design, Interaction and Technology Acceptance: 8th International Conference, ITAP 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26–July 1, 2022, Proceedings, Part I, pages 69–79. Springer.
Palomino, P. and Isotani, S. (2024). Enhancing user experience in learning environments: a narrative gamification framework for education. Journal on Interactive Systems, 15(1):478–489.
Palomino, P., Toda, A., Oliveira, W., Rodrigues, L., Cristea, A., and Isotani, S. (2019a). Exploring content game elements to support gamification design in educational systems: narrative and storytelling. In Brazilian Symposium on Computers in Education (Simpósio Brasileiro de Informática na Educação-SBIE), volume 30, page 773.
Palomino, P. T., Toda, A. M., Oliveira, W., Cristea, A. I., and Isotani, S. (2019b). Narrative for gamification in education : why should you care ? In International Conference of Advanced Learning Techniques Icalt 2019.
Palomino, P. T., Toda, A. M., Oliveira, W., Rodrigues, L., and Isotani, S. (2019c). Gamification journey: A novel approach for classifying gamer types for gamified educational systems. In Simpósio Brasileiro de Jogos e Entretenimento Digital 2019 (SBGames 2019).
Palomino, P. T., Toda, A. M., Rodrigues, L., Oliveira, W., Nacke, L., and Isotani, S. (2023). An ontology for modelling user’profiles and activities in gamified education. Research and Practice in Technology Enhanced Learning, 18.
Paradeda, R., Alves, Á., Torres, D., and Lima, A. (2024). The emotions and advice in virtual assistants: A dual study on emotion validation and agent suggestions in a gaming scenario. Journal on Interactive Systems, 15(1):118–129.
Pereira, R., Reis, R., Derenievicz, G., Peres, L. M., and Silva, F. (2023). Sua jornada começa aqui: gamificando uma disciplina introdutória de computação com uma narrativa distopico-crítica. Revista Brasileira de Informática na Educação, 31:1128–1164.
Picard, R. W. (2000). Affective computing. MIT press
Rodrigues, L. and Isotani, S. (2024). Tailoring gamified educational systems to users and context. In Simpósio Brasileiro de Educação em Computação (EDUCOMP), pages 43–44. SBC.
Rodrigues, L., Pereira, F. D., Toda, A. M., Palomino, P. T., Pessoa, M., Carvalho, L. S. G., Fernandes, D., Oliveira, E. H., Cristea, A. I., and Isotani, S. (2022). Gamification suffers from the novelty effect but benefits from the familiarization effect: Findings from a longitudinal study. International Journal of Educational Technology in Higher Education, 19(1):1–25.
Tao, J. and Tan, T. (2005). Affective computing: A review. In Affective Computing and Intelligent Interaction: First International Conference, ACII 2005, Beijing, China, October 22-24, 2005. Proceedings 1, pages 981–995. Springer.
Tkalčič, M., De Carolis, B., De Gemmis, M., Odić, A., and Košir, A. (2016). Emotions and personality in personalized services. Human-Computer Interaction Series. Elsevier.
Toda, A. M., Oliveira, W., Klock, A. C., Palomino, P. T., Pimenta, M., Gasparini, I., Shi, L., Bittencourt, I., Isotani, S., and Cristea, A. I. (2019). A taxonomy of game elements for gamification in educational contexts: Proposal and evaluation. In 2019 IEEE 19th International Conference on Advanced Learning Technologies (ICALT), volume 2161, pages 84–88. IEEE.
Tomé Klock, A. C., Palomino, P. T., Rodrigues, L. A. L., Toda, A. M., Simanke, S., Spors, V., Santana, B. S., and Hamari, J. (2024). Gamification towards and alongside equity, diversity and inclusion: Looking back to move forward. new media & society, page 14614448241254028.
Tondello, G. F., Kappen, D. L., Ganaba, M., and Nacke, L. E. (2019). Gameful design heuristics: a gamification inspection tool. In International Conference on HumanComputer Interaction, pages 224–244. Springer.
Tondello, G. F., Wehbe, R. R., Diamond, L., Busch, M., Marczewski, A., and Nacke, L. E. (2016). The gamification user types hexad scale. In Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play, CHI PLAY ’16, page 229–243, New York, NY, USA. Association for Computing Machinery.
Trinidad, M., Calderón, A., and Ruiz, M. (2021). Gorace: a multi-context and narrative based gamification suite to overcome gamification technological challenges. IEEE Access, 9:65882–65905.
Vogler, C. (2007). The Writer’s journey. Michael Wiese Productions Studio City, CA.
Wanick, V. and Stallwood, J. (2023). Brand storytelling, gamification and social media marketing in the “metaverse”: A case study of the ralph lauren winter escape. In Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring, pages 35–54. Springer.
Deterding, S., Sicart, M., Nacke, L., O’Hara, K., and Dixon, D. (2011). From Game Design Elements to Gamefulness: Defining Gamification. Proceedings of the 2011 annual conference extended abstracts on Human factors in computing systems CHI EA ’11, page 2425.
Fogg, B. J. (2002). Persuasive technology: using computers to change what we think and do. Ubiquity, 2002(December):2.
Hassenzahl, M. (2018). The thing and i: understanding the relationship between user and product. In Funology 2, pages 301–313. Springer.
Huizinga, J. (2019). Homo ludens: o jogo como elemento da cultura. Editora Perspectiva.
Jung, C. G. (2014). The archetypes and the collective unconscious. Routledge, 2nd edition.
Kapp, K. M. (2012). The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education. Pfeiffer & Company.
Krathwohl, D. R. (2002). A revision of bloom’s taxonomy: An overview. Theory into practice, 41(4):212–218.
Marczewski, A. (2017). The ethics of gamification. XRDS: Crossroads, The ACM Magazine for Students, 24(1):56–59.
Mazarakis, A. (2021). Gamification reloaded: Current and future trends in gamification science. i-com, 20(3):279–294.
Mazarakis, A. and Bräuer, P. (2023). Gamification is working, but which one exactly? results from an experiment with four game design elements. International Journal of Human–Computer Interaction, 39(3):612–627.
Morrison, G. R., Ross, S. J., Morrison, J. R., and Kalman, H. K. (2019). Designing effective instruction. John Wiley & Sons.
Nacke, L. E. (2017). Games user research and gamification in human-computer interaction. XRDS: Crossroads, The ACM Magazine for Students, 24(1):48–51.
Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. Basic Civitas Books.
Oliveira, W. and Hamari, J. (2024). Global trends in flow theory research within gameful environments: A scoping review, bibliometric analysis and agenda for future studies. In 57th Hawaii International Conference on System Sciences.
Ortet, C., Veloso, A. I., and Vale Costa, L. (2022). Senior citizens as storytellers: Contribution to gamified contexts. In Human Aspects of IT for the Aged Population. Design, Interaction and Technology Acceptance: 8th International Conference, ITAP 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26–July 1, 2022, Proceedings, Part I, pages 69–79. Springer.
Palomino, P. and Isotani, S. (2024). Enhancing user experience in learning environments: a narrative gamification framework for education. Journal on Interactive Systems, 15(1):478–489.
Palomino, P., Toda, A., Oliveira, W., Rodrigues, L., Cristea, A., and Isotani, S. (2019a). Exploring content game elements to support gamification design in educational systems: narrative and storytelling. In Brazilian Symposium on Computers in Education (Simpósio Brasileiro de Informática na Educação-SBIE), volume 30, page 773.
Palomino, P. T., Toda, A. M., Oliveira, W., Cristea, A. I., and Isotani, S. (2019b). Narrative for gamification in education : why should you care ? In International Conference of Advanced Learning Techniques Icalt 2019.
Palomino, P. T., Toda, A. M., Oliveira, W., Rodrigues, L., and Isotani, S. (2019c). Gamification journey: A novel approach for classifying gamer types for gamified educational systems. In Simpósio Brasileiro de Jogos e Entretenimento Digital 2019 (SBGames 2019).
Palomino, P. T., Toda, A. M., Rodrigues, L., Oliveira, W., Nacke, L., and Isotani, S. (2023). An ontology for modelling user’profiles and activities in gamified education. Research and Practice in Technology Enhanced Learning, 18.
Paradeda, R., Alves, Á., Torres, D., and Lima, A. (2024). The emotions and advice in virtual assistants: A dual study on emotion validation and agent suggestions in a gaming scenario. Journal on Interactive Systems, 15(1):118–129.
Pereira, R., Reis, R., Derenievicz, G., Peres, L. M., and Silva, F. (2023). Sua jornada começa aqui: gamificando uma disciplina introdutória de computação com uma narrativa distopico-crítica. Revista Brasileira de Informática na Educação, 31:1128–1164.
Picard, R. W. (2000). Affective computing. MIT press
Rodrigues, L. and Isotani, S. (2024). Tailoring gamified educational systems to users and context. In Simpósio Brasileiro de Educação em Computação (EDUCOMP), pages 43–44. SBC.
Rodrigues, L., Pereira, F. D., Toda, A. M., Palomino, P. T., Pessoa, M., Carvalho, L. S. G., Fernandes, D., Oliveira, E. H., Cristea, A. I., and Isotani, S. (2022). Gamification suffers from the novelty effect but benefits from the familiarization effect: Findings from a longitudinal study. International Journal of Educational Technology in Higher Education, 19(1):1–25.
Tao, J. and Tan, T. (2005). Affective computing: A review. In Affective Computing and Intelligent Interaction: First International Conference, ACII 2005, Beijing, China, October 22-24, 2005. Proceedings 1, pages 981–995. Springer.
Tkalčič, M., De Carolis, B., De Gemmis, M., Odić, A., and Košir, A. (2016). Emotions and personality in personalized services. Human-Computer Interaction Series. Elsevier.
Toda, A. M., Oliveira, W., Klock, A. C., Palomino, P. T., Pimenta, M., Gasparini, I., Shi, L., Bittencourt, I., Isotani, S., and Cristea, A. I. (2019). A taxonomy of game elements for gamification in educational contexts: Proposal and evaluation. In 2019 IEEE 19th International Conference on Advanced Learning Technologies (ICALT), volume 2161, pages 84–88. IEEE.
Tomé Klock, A. C., Palomino, P. T., Rodrigues, L. A. L., Toda, A. M., Simanke, S., Spors, V., Santana, B. S., and Hamari, J. (2024). Gamification towards and alongside equity, diversity and inclusion: Looking back to move forward. new media & society, page 14614448241254028.
Tondello, G. F., Kappen, D. L., Ganaba, M., and Nacke, L. E. (2019). Gameful design heuristics: a gamification inspection tool. In International Conference on HumanComputer Interaction, pages 224–244. Springer.
Tondello, G. F., Wehbe, R. R., Diamond, L., Busch, M., Marczewski, A., and Nacke, L. E. (2016). The gamification user types hexad scale. In Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play, CHI PLAY ’16, page 229–243, New York, NY, USA. Association for Computing Machinery.
Trinidad, M., Calderón, A., and Ruiz, M. (2021). Gorace: a multi-context and narrative based gamification suite to overcome gamification technological challenges. IEEE Access, 9:65882–65905.
Vogler, C. (2007). The Writer’s journey. Michael Wiese Productions Studio City, CA.
Wanick, V. and Stallwood, J. (2023). Brand storytelling, gamification and social media marketing in the “metaverse”: A case study of the ralph lauren winter escape. In Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring, pages 35–54. Springer.
Publicado
07/10/2024
Como Citar
PALOMINO, Paula T.; KLOCK, Ana Carolina Tomé; RODRIGUES, Luiz; TODA, Armando; PORTELA, Carlos; PORTO, Grace Lis Barreto; ANDRADE, Leonardo Antonio; PALOMINO, André.
Redefining Gamification: From Elements to Experiences. In: WORKSHOP SOBRE INTERAÇÃO E PESQUISA DE USUÁRIOS NO DESENVOLVIMENTO DE JOGOS (WIPLAY), 3. , 2024, Brasília/DF.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2024
.
p. 55-63.
DOI: https://doi.org/10.5753/wiplay.2024.245180.
