Green IT: Sustainability as a Competitive Factor in the IT Market
Abstract
The growing demand for sustainability has led the Information Technology (IT) sector to adopt Green IT practices, which aim to minimize the environmental impact caused by the use of technological resources. This article explores the concept of Green IT and its importance as a competitive factor in the IT market, where energy efficiency and sustainable resource management are becoming strategic advantages. Based on a literature review, we will analyze how the adoption of sustainable practices can impact the economic performance of companies, generating not only operational savings but also enhancing corporate visibility and image. This article aims to present the relevance of the Green IT concept in the current IT context and highlight how the integration of sustainability into IT strategies can be a catalyst for innovation and a crucial competitive advantage in today’s landscape. Additionally, gaps in the literature and possible future directions for the field will be discussed.
Keywords:
Sustainability, Green IT, Electronic Waste, Sustainable Software Development, Green Computing
References
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“Us pollution may damage uk health,” BBC News, Tech. Rep., 2004.
A. Macohin and P. C. Busato, “A sustentabilidade na informática– reciclagem e eliminação dos produtos tóxicos das peças de computadores,” Centro Universitário Franciscano UNIFAE, 2007.
S. Faucheux and I. Nicolaï, “It for green and green it: A proposed typology of eco-innovation,” Ecological economics, vol. 70, no. 11, pp. 2020–2027, 2011.
T. S. Project, “Climate crisis: the unsustainable use of online video: Our new report on the environmental impact of ict,” [link], acessado em 24/08/2024.
L. M. Hilty and B. Aebischer, ICT innovations for sustainability. Springer, 2015, vol. 310.
A. S. Andrae and T. Edler, “On global electricity usage of communication technology: trends to 2030,” Challenges, vol. 6, no. 1, pp. 117–157, 2015.
D. Schöder, F. Ding, and J. K. Campos, “The impact of e-commerce development on urban logistics sustainability,” Open Journal of Social Sciences, vol. 4, no. 3, pp. 1–6, 2016.
P. Zhu and S. G. Mason, “The impact of telecommuting on personal vehicle usage and environmental sustainability,” International Journal of Environmental Science and Technology, vol. 11, pp. 2185–2200, 2014.
W. Marz and S. S¸ en, “Does telecommuting reduce commuting emissions?” Journal of Environmental Economics and Management, vol. 116, p. 102746, 2022.
S. Murugesan, “Harnessing green it: Principles and practices,” IT professional, vol. 10, no. 1, pp. 24–33, 2008.
S. Raja, “Green computing and carbon footprint management in the it sectors,” IEEE Transactions on Computational Social Systems, vol. 8, no. 5, pp. 1172–1177, 2021.
A. d. S. de Sousa Teodósio, J. C. Barbieri, and J. M. Csillag, “Sustentabilidade e competitividade: novas fronteiras a partir da gestão ambiental,” Revista Ibero Americana de Estratégia, vol. 5, no. 1, pp. 37–49, 2006.
D. d. C. Marques, “Computação verde e seus impactos ao meio ambiente,” 2021.
F. Lima, “O que é ti verde e quais empresas já aderiram a prática,” [link], 2020, acessado em 24/08/2024.
K. Kolias, J. N. Hahladakis, and E. Gidarakos, “Assessment of toxic metals in waste personal computers,” Waste management, vol. 34, no. 8, pp. 1480–1487, 2014.
Brasil, “Lei nº 12.305, de 2 de agosto de 2010.” [link], acessado em 24/08/2024.
D.-A. Dasilva, L. Liu, N. Bessis, and Y. Zhan, “Enabling green it through building a virtual desktop infrastructure,” in 2012 Eighth International Conference on Semantics, Knowledge and Grids. IEEE, 2012, pp. 32– 38.
L.-D. Radu, “Green cloud computing: A literature survey,” Symmetry, vol. 9, no. 12, p. 295, 2017.
DELL, “Dell sustainable devices,” [link], acessado em 24/08/2024.
S. Thakkar, “Hp’s ocean-bound plastics initiative: Transforming waste into sustainable technology,” [link], acessado em 06/09/2024.
U. Europeia, “Restriction of hazardous substances in electrical and electronic equipment (rohs),” [link], acessado em 24/08/2024.
ABNT, “Iso 14001,” [link], acessado em 24/08/2024.
E. P. Agency, “Energy star,” [link], acessado em 24/08/2024.
J. Dedrick, “Green is: Concepts and issues for information systems research,” Communications of the Association for Information Systems, vol. 27, no. 1, p. 11, 2010.
V. Barbosa, “As 5 empresas de ti que mais apostam em soluções verdes,” [link], acessado em 24/08/2024.
J. G. Richard Evans, “Deepmind ai reduces google data centre cooling bill by 40%,” [link], acessado em 25/08/2024.
B. Smith, “Microsoft will be carbon negative by 2030,” [link], acessado em 25/08/2024.
Apple, “Apple commits to be 100 percent carbon neutral for its supply chain and products by 2030,” acessado em 25/08/2024.
H. Cervantes and R. Kazman, Designing software architectures: a practical approach. Addison-Wesley Professional, 2016.
international Data Corporation, “Datacenter dilemma: Balancing capacity demand with environmental responsibility,” acessado em 25/08/2024.
T.-M. Choi, J. Gao, J. H. Lambert, C.-K. Ng, and J. Wang, Optimization and control for systems in the big-data era: theory and applications. Springer, 2017, vol. 252.
M. B. Siqueira, V. M. d. Santos, E. H. Diniz, and A. P. A. Cruz, “Artificial intelligence for sustainability: A systematic literature review in information systems,” Revista de Gest˜ao Social e Ambiental, vol. 18, no. 3, p. e07885, Jul. 2024. [Online]. Available: [link]
E. Strubell, A. Ganesh, and A. McCallum, “Energy and policy considerations for modern deep learning research,” in Proceedings of the AAAI conference on artificial intelligence, vol. 34, no. 09, 2020, pp. 13 693–13 696.
N. P. Melville, “Information systems innovation for environmental sustainability,” MIS quarterly, pp. 1–21, 2010.
R. T. Watson, M.-C. Boudreau, and A. J. Chen, “Information systems and environmentally sustainable development: energy informatics and new directions for the is community,” MIS quarterly, pp. 23–38, 2010.
R. Bose and X. Luo, “Green it adoption: a process management approach,” International Journal of Accounting & Information Management, vol. 20, no. 1, pp. 63–77, 2012.
A. Molla, V. Cooper, and S. Pittayachawan, “The green it readiness (g-readiness) of organizations: an exploratory analysis of a construct and instrument,” Communications of the Association for Information Systems, vol. 29, no. 1, p. 4, 2011.
R. Gholami, A. B. Sulaiman, T. Ramayah, and A. Molla, “Senior managers’ perception on green information systems (is) adoption and environmental performance: Results from a field survey,” Information & management, vol. 50, no. 7, pp. 431–438, 2013.
T. A. Jenkin, J. Webster, and L. McShane, “An agenda for ‘green’information technology and systems research,” Information and organization, vol. 21, no. 1, pp. 17–40, 2011.
D. C. Chou and A. Y. Chou, “Awareness of green it and its value model,” Computer Standards & Interfaces, vol. 34, no. 5, pp. 447–451, 2012.
Published
2024-11-06
How to Cite
ALMEIDA, Luís Fernando; SOUZA, Victor Hugo Lara; DA CRUZ, Pedro Augusto Simões; DOS REIS, Felipe Kauan; SOARES, Liziane Santos.
Green IT: Sustainability as a Competitive Factor in the IT Market. In: WORKSHOP ON INFORMATION SYSTEMS (WSIS), 15. , 2024, Rio Paranaíba/MG.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2024
.
p. 108-113.
DOI: https://doi.org/10.5753/wsis.2024.33682.
