Comparative Analysis of YouTube Channels using Complex Networks

• Phelipe Rodovalho dos Santos Federal University of Uberlândia
• Fabíola S. F. Pereira Federal University of Uberlândia https://orcid.org/0000-0003-2914-1803

DOI: https://doi.org/10.5753/sbbd_estendido.2024.243711

Abstract

How to compare two YouTube channels? Determining similar users on a social network is an increasingly important task, as it allows the personalization of the offer and consumption of content, with application in the areas of marketing and business intelligence, for example. Most existing methods in the literature to identify similarity between users are based only on published and consumed content. This work proposes a method that uses complex networks to compare YouTube channels, implemented in an automated tool. The results obtained show that it is possible to identify similarity based on the capacity to influence and the interconnection between channels.

Keywords: complex networks analysis, online social networks, user profile detection

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