Paid gamer's profiles with high agreement to Schwartz values in entertainment games
Abstract
Brazil has a significant and established entertainment electronic game market and a consolidated gaming culture. Thus, the research aimed to examine the profiles of paying players that indicated high agreement with Schwartz's basic personal values to guide local game developers. To this end, a questionnaire was developed, containing basic information, preferences in games, ways of spending on games and the variables considered relevant by players who express Schwartz values. The study found that the group that spent the most money on games in the last 6 months and had a higher monthly income, for the most part, considered the variable “Having contact with other people” relevant in games, while those who considered the variable “Commitment” relevant are the holders of the largest age group.
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