A live bombou? Avaliando métricas para engajamento em live streaming

  • Paulo Ferreira UFAM
  • Genildo Gomes UFAM
  • Tayana Conte UFAM
  • Bruno Gadelha UFAM

Resumo


As transmissões ao vivo, ou live Streaming, tornaram-se um meio popular de disseminação de conteúdo, seja para a transmissão de notícias, eventos ou conteúdos relacionados a jogos. Para entender como medir o engajamento em live Streaming é necessário analisar como espectadores utilizam os recursos interativos da plataforma, como curtidas e comentários. Para tanto, realizou-se um estudo de caso em três plataformas de live Streaming a fim de avaliar métricas de engajamento em mídias sociais. Os resultados evidenciam que as métricas avaliadas, embora não sejam específicas para live Streaming, podem ser utilizadas para avaliar o engajamento de seus espectadores. No entanto, é necessário considerar outros indicadores tais como a duração da live e a semântica dos comentários.

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Publicado
22/05/2023
FERREIRA, Paulo; GOMES, Genildo; CONTE, Tayana; GADELHA, Bruno. A live bombou? Avaliando métricas para engajamento em live streaming. In: SIMPÓSIO BRASILEIRO DE SISTEMAS COLABORATIVOS (SBSC), 18. , 2023, Rio de Janeiro/RJ. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2023 . p. 72-85. ISSN 2326-2842. DOI: https://doi.org/10.5753/sbsc.2023.229085.