Nudges Digitais contra o Extremismo Online: Hiperpersonalização para a Desescalada da Polarização
Resumo
Este artigo visa planejar intervenções sociotécnicas para mitigar a polarização em plataformas digitais, promovendo a interação intergrupal construtiva em alinhamento ao tema "Colaborar para Transformar" do SBSC 2026. Fundamentado em uma RSL prévia, o estudo parte da premissa de que tratar os usuários de forma homogênea é uma limitação metodológica relevante. Sob o paradigma de Design Science Research (DSR), propõe-se o delineamento empírico de um artefato colaborativo que utiliza a hiperpersonalização psicométrica de Nudges. O objetivo é respeitar a "latitude de diversidade" de cada usuário e mitigar o Efeito Bumerangue. A estratégia de avaliação empírica, estruturada em um survey híbrido com mockups, buscará transpor a fragmentação metodológica interdisciplinar em IHC, unificando métricas topológicas de rede computacional com instrumentos psicológicos de polarização afetiva para validar a arquitetura proposta.
Palavras-chave:
Nudges Digitais, Hiperpersonalização, Polarização Afetiva, Câmaras de Eco, Latitude da Diversidade, Efeito Bumerangue, Pesquisa em Ciência do Design, Sistemas Colaborativos
Referências
Alatawi, F., et al. (2021) "A Survey on Echo Chambers on Social Media: Description, Detection and Mitigation", Preprint / Artigo de Revisão.
Bail, C. A., Argyle, L. P., Brown, T. W., Bumpus, J. P., Chen, H., Fallin Hunzaker, M. B., Lee, J., Mann, M., Merhout, F. e Volfovsky, A. (2018) "Exposure to opposing views on social media can increase political polarization", Proceedings of the National Academy of Sciences.
Bartosiak, M. (2022) "Not So Digital After All? A Look at the Nature of Digital Nudging through the Prism of the Digital Object Concept", Proceedings of the 55th Hawaii International Conference on System Sciences.
Biselli, T., Hartwig, K. e Reuter, C. (2025) "Mitigating Misinformation Sharing on Social Media through Personalised Nudging", Proceedings of the ACM on Human-Computer Interaction.
Chaudhuri, S. e Bose, I. (2025) "Do nudges work? Examining the role of digital nudges to curb the spread of misinformation on social messaging platforms", Journal of Management Information Systems.
Currin, C. B., Vera, S. V. e Khaledi-Nasab, A. (2022) "Depolarization of echo chambers by random dynamical nudge", Scientific Reports.
Duane, J., Ericson, J. e McHugh, P. (2025) "Digital nudges: a systematic narrative review and taxonomy", Behaviour & Information Technology.
Grüne-Yanoff, T. e Hertwig, R. (2016) "Nudge Versus Boost: How Coherent are Policy and Theory?", Minds and Machines.
Konstantinou, L. e Karapanos, E. (2023) "Nudging for Online Misinformation: a Design Inquiry", CSCW '23 Companion.
Konstantinou, L. e Karapanos, E. (2025) "How Do Users Perceive Nudges Against Online Misinformation? A Repertory-Grid Study", International Journal of Human–Computer Interaction.
Kubin, E. e Von Sikorski, C. (2021) "The role of (social) media in political polarization: a systematic review", Annals of the International Communication Association.
Mattis, N., Groot Kormelink, T., Masur, P. K., Möller, J. e van Atteveldt, W. (2024) "Nudging News Readers: A Mixed-Methods Approach to Understanding When and How Interface Nudges Affect News Selection", Digital Journalism.
Mattis, N., Masur, P. K., Möller, J. e van Atteveldt, W. (2024) "Nudging towards news diversity: A theoretical framework for facilitating diverse news consumption through recommender design", New Media & Society.
Meiske, B., Álvarez-Benjumea, A., Andrighetto, G. e Polizzi, E. (2024) "Nudging punishment against sharing of fake news", European Economic Review.
Meske, C. e Amojo, I. (2020) "Ethical Guidelines for the Construction of Digital Nudges", Proceedings of the 53rd Hawaii International Conference on System Sciences.
Özdemir, Ş. (2020) "Digital nudges and dark patterns: The angels and the archfiends of digital communication", Digital Scholarship in the Humanities.
Pal, R., Kumar, A. e Santhanam, M. S. (2023) "Depolarization of opinions on social networks through random nudges", Physical Review E.
Pennycook, G. e Rand, D. G. (2022) "Nudging Social Media toward Accuracy", The Annals of the American Academy of Political and Social Science.
Pimentel, A. P., Motta, C., Correia, A. e Schneider, D. (2023) "Agenda of Solutions to Mitigate the Challenge of Polarization of Extreme Positions in Social Media Environments", Proceedings of the 26th IEEE International Conference on Computer Supported Cooperative Work in Design.
Suzuki, H. N. e Inaba, M. (2025) "Digital Nudges Using Emotion Regulation to Reduce Online Disinformation Sharing", Computers in Human Behavior.
Thaler, R. H. e Sunstein, C. R. (2008) "Nudge: Improving Decisions about Health, Wealth, and Happiness", Yale University Press.
Thornhill, C., Meeus, Q., Peperkamp, J. e Berendt, B. (2019) "A Digital Nudge to Counter Confirmation Bias", Frontiers in Big Data.
Tucker, J. A., Guess, A., Barberá, P., Vaccari, C., Siegel, A., Sanovich, S., Stukal, D. e Nyhan, B. (2018) "Social Media, Political Polarization, and Political Disinformation: A Review of the Scientific Literature", Hewlett Foundation.
Valta, M. e Maier, C. (2025) "Digital Nudging: A Systematic Literature Review, Taxonomy, and Future Research Directions", The DATA BASE for Advances in Information Systems.
Windasari, N. A., Kurnia, S. e Santoso, A. J. (2025) "The Use of Digital Nudges to Mitigate Online Incivility: A Systematic Literature Review", Information & Management.
Yu, X., Haroon, M., Menchen-Trevino, E. e Wojcieszak, M. (2024) "Nudging recommendation algorithms increases news consumption and diversity on YouTube", PNAS Nexus.
Bail, C. A., Argyle, L. P., Brown, T. W., Bumpus, J. P., Chen, H., Fallin Hunzaker, M. B., Lee, J., Mann, M., Merhout, F. e Volfovsky, A. (2018) "Exposure to opposing views on social media can increase political polarization", Proceedings of the National Academy of Sciences.
Bartosiak, M. (2022) "Not So Digital After All? A Look at the Nature of Digital Nudging through the Prism of the Digital Object Concept", Proceedings of the 55th Hawaii International Conference on System Sciences.
Biselli, T., Hartwig, K. e Reuter, C. (2025) "Mitigating Misinformation Sharing on Social Media through Personalised Nudging", Proceedings of the ACM on Human-Computer Interaction.
Chaudhuri, S. e Bose, I. (2025) "Do nudges work? Examining the role of digital nudges to curb the spread of misinformation on social messaging platforms", Journal of Management Information Systems.
Currin, C. B., Vera, S. V. e Khaledi-Nasab, A. (2022) "Depolarization of echo chambers by random dynamical nudge", Scientific Reports.
Duane, J., Ericson, J. e McHugh, P. (2025) "Digital nudges: a systematic narrative review and taxonomy", Behaviour & Information Technology.
Grüne-Yanoff, T. e Hertwig, R. (2016) "Nudge Versus Boost: How Coherent are Policy and Theory?", Minds and Machines.
Konstantinou, L. e Karapanos, E. (2023) "Nudging for Online Misinformation: a Design Inquiry", CSCW '23 Companion.
Konstantinou, L. e Karapanos, E. (2025) "How Do Users Perceive Nudges Against Online Misinformation? A Repertory-Grid Study", International Journal of Human–Computer Interaction.
Kubin, E. e Von Sikorski, C. (2021) "The role of (social) media in political polarization: a systematic review", Annals of the International Communication Association.
Mattis, N., Groot Kormelink, T., Masur, P. K., Möller, J. e van Atteveldt, W. (2024) "Nudging News Readers: A Mixed-Methods Approach to Understanding When and How Interface Nudges Affect News Selection", Digital Journalism.
Mattis, N., Masur, P. K., Möller, J. e van Atteveldt, W. (2024) "Nudging towards news diversity: A theoretical framework for facilitating diverse news consumption through recommender design", New Media & Society.
Meiske, B., Álvarez-Benjumea, A., Andrighetto, G. e Polizzi, E. (2024) "Nudging punishment against sharing of fake news", European Economic Review.
Meske, C. e Amojo, I. (2020) "Ethical Guidelines for the Construction of Digital Nudges", Proceedings of the 53rd Hawaii International Conference on System Sciences.
Özdemir, Ş. (2020) "Digital nudges and dark patterns: The angels and the archfiends of digital communication", Digital Scholarship in the Humanities.
Pal, R., Kumar, A. e Santhanam, M. S. (2023) "Depolarization of opinions on social networks through random nudges", Physical Review E.
Pennycook, G. e Rand, D. G. (2022) "Nudging Social Media toward Accuracy", The Annals of the American Academy of Political and Social Science.
Pimentel, A. P., Motta, C., Correia, A. e Schneider, D. (2023) "Agenda of Solutions to Mitigate the Challenge of Polarization of Extreme Positions in Social Media Environments", Proceedings of the 26th IEEE International Conference on Computer Supported Cooperative Work in Design.
Suzuki, H. N. e Inaba, M. (2025) "Digital Nudges Using Emotion Regulation to Reduce Online Disinformation Sharing", Computers in Human Behavior.
Thaler, R. H. e Sunstein, C. R. (2008) "Nudge: Improving Decisions about Health, Wealth, and Happiness", Yale University Press.
Thornhill, C., Meeus, Q., Peperkamp, J. e Berendt, B. (2019) "A Digital Nudge to Counter Confirmation Bias", Frontiers in Big Data.
Tucker, J. A., Guess, A., Barberá, P., Vaccari, C., Siegel, A., Sanovich, S., Stukal, D. e Nyhan, B. (2018) "Social Media, Political Polarization, and Political Disinformation: A Review of the Scientific Literature", Hewlett Foundation.
Valta, M. e Maier, C. (2025) "Digital Nudging: A Systematic Literature Review, Taxonomy, and Future Research Directions", The DATA BASE for Advances in Information Systems.
Windasari, N. A., Kurnia, S. e Santoso, A. J. (2025) "The Use of Digital Nudges to Mitigate Online Incivility: A Systematic Literature Review", Information & Management.
Yu, X., Haroon, M., Menchen-Trevino, E. e Wojcieszak, M. (2024) "Nudging recommendation algorithms increases news consumption and diversity on YouTube", PNAS Nexus.
Publicado
08/06/2026
Como Citar
NEVES, Wladimir A. P.; DIAS, Angélica; SCHNEIDER, Daniel.
Nudges Digitais contra o Extremismo Online: Hiperpersonalização para a Desescalada da Polarização. In: DESENHO DE PESQUISA - SIMPÓSIO BRASILEIRO DE SISTEMAS COLABORATIVOS (SBSC), 21. , 2026, Porto Alegre/RS.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2026
.
p. 81-87.
DOI: https://doi.org/10.5753/sbsc_estendido.2026.20949.
