The Pharmaceutical industry in Brazil and the use of IT as a decision tool

• Vitor Hugo Strozzi UP

DOI: https://doi.org/10.5753/sbsi.2006.14751

Abstract

This paper seeks to analyze the use of information technology as an element of element of strategic and tactical decisions by the pharmaceutical industry. To these answers, it was defined as the main objective to study the issue of traceability and its use as an element that generates useful information for useful for management decisions. The product flow through the supply chain is observed chain and research is made on the agents the formats and procedures used so that the the information to be generated and the clusters assembled and analyzed. The work presents two surveys: the theoretical one, based on the existing bibliography on the subject, and the practical, which is based on data collected in an exploratory exploratory research. Both are confronted in the conclusion, allowing us to how the sector uses the supply chain information to improve its business. information to improve its business.

Keywords: Pharmaceutical Industry, IT, Decision Making

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