A Measurement Approach to the Bourdieusian Social Capital within Facebook Institutional Pages
Resumo
We present in this paper a measurement approach to the Bourdieusian Social Capital (BSC) within Facebook Institutional Pages (fanpages). Supported by Pierre Bourdieus Theory, we researched for guidelines to identify and capture data related to sociability practices, for instance actions such as Post, Like, Comment and Share. We use such data to extract generalized sequential patterns (ordered lists) by modelling social interactions as sequences of actions. Next, we also use such data to measure the frequency of occurrence and count the number of actions performed which it is part of each sequence. These values are used to measure the effective mobilization capacity of each page. Finally, the volume of BSC accumulated within a page is measured by balancing the effective mobilization capacity, the number of social interactions and the number of followers. The results obtained are aligned to the Bourdieus Theory and our measurements allow to compute the continuous sociability effort of each fanpage to maintain and expand its BSC.
Palavras-chave:
Online Social Networks, Bourdieusian Social Capital, Social Interactions, Sequential Patterns, Facebook, Digital Sociology
Referências
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Mark Granovetter. 1983. The strength of weak ties: A network theory revisited. Sociological theory (1983), 201–233.
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Atif Nazir, Alex Waagen, Vikram S. Vijayaraghavan, Chen-Nee Chuah, Raissa M. D’Souza, and Balachander Krishnamurthy. 2012. Beyond Friendship: Modeling User Activity Graphs on Social Network-Based Gifting Applications. In Proc. Of the Internet Measurement Conf. (IMC’12). ACM, NY, USA, 467–480.
Reed E. Nelson. 1989. The strength of strong ties: Social networks and intergroup conflict in organizations. Academy of Manag. Journal 32, 2 (1989), 377–401.
Liz Áurea Prado and Rodrigo Franklin Frogeri. 2017. Marketing de Influência. Interação-Revista de Ensino, Pesquisa e Extensão 19, 2 (2017), 43–58.
Robert Putnam. 2001. Social capital: Measurement and consequences. Canadian journal of policy research 2, 1 (2001), 41–51.
Raquel Recuero. 2012. O Capital Social em Rede: Como as redes sociais na Internet estão gerando novas formas de capital social. Contemporânea 10, 3 (2012), 597–617.
Francisco Coelho Santos and Cristina Petersen Cypriano. 2014. Redes sociais, redes de sociabilidade. Revista Bras. de Ciências Sociais 29 (06 2014), 63–78.
Sebastian Schams, Jan Hauffa, and Georg Groh. 2018. Analyzing a User’s Contributive Social Capital Based on Acitivities in Online Social Networks and Media. In Proc. of the The Web Conf. (WWW’18). 1457–1464.
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Claudia Smith, J Brock Smith, and Eleanor Shaw. 2017. Embracing digital networks: Entrepreneurs’ social capital online. Journal of Business Venturing 32, 1. (2017), 18–34.
Jonathan Sterne. 2003. Bourdieu, Technique And Technology. Cultural Studies. 17 (2003), 367–389.
Chris Chao Su and Ngai Keung Chan. 2017. Predicting social capital on Facebook: The implications of use intensity, perceived content desirability, and Facebook enabled commun. practices. Comp. in Hum. Behavior 72 (2017), 259–268.
Pang-Ning Tan, Michael Steinbach, and Vipin Kumar. 2005. Introduction to Data Mining. Addison Wesley.
Nick Williams, Robert Huggins, and Piers Thompson. 2017. Social capital and entrepreneurship: Does the relationship hold in deprived urban neighbourhoods? Growth and Change 48, 4 (2017), 719–743.
Christo Wilson, Alessandra Sala, Krishna P. N. Puttaswamy, and Ben Y. Zhao. 2012. Beyond Social Graphs: User Interactions in Online Social Networks and Their Implications. ACM Trans. Web 6, 4, Article 17 (Nov. 2012), 31 pages.
Yazan Boshmaf, Ildar Muslukhov, Konstantin Beznosov, and Matei Ripeanu. 2011.The socialbot network: when bots socialize for fame and money. In Proc. of the Annual Computer Security Applications Conf. - ACSAC’11. 93–102.
Pierre Bourdieu. 1986. The Forms of Capital. In Handbook of Theory and Research for the Sociology of Education. Greenw. Press, NY, USA, 241–258.
Ronald S Burt. 1997. The contingent value of social capital. Administrative science quarterly (1997), 339–365.
James S Coleman. 1988. Social capital in the creation of human capital. American journal of sociology 94 (1988), S95–S120.
Tatiane Andreza de Souza Silva, Victor Silva Corrêa, Gláucia Maria Vasconcellos Vale, and Ernesto Michelangelo Giglio. 2020. Influence of social capital offline and online on early-stage entrepreneurs. Revista de Gestão (2020).
Suparna Dhar and Indranil Bose. 2019. Empirical Study of Social Capital Factors Formed through Digital Social Networking. International Conference on Information Systems, ICIS 2019 Proceedings (2019).
Nicole B. Ellison, Charles Steinfield, and Cliff Lampe. 2007. The Benefits of Facebook Friends: Social Capital and College Students’ Use of Online Social Network Sites. Journal of Computer-Mediated Communication 12, 4 (07 2007), 1143–1168.
Fabien Eloire. 2015. The Bourdieusian conception of social capital: a methodological reflection and application. In Forum for Social Economics, Vol. 47. Taylor & Francis, 322–341.
Mark Granovetter. 1983. The strength of weak ties: A network theory revisited. Sociological theory (1983), 201–233.
Mark S Granovetter. 1977. The strength of weak ties. In Social networks. Elsevier, 347–367.
Gabe Ignatow and Laura Robinson. 2017. Pierre Bourdieu: theorizing the digital. Information, Communication & Society 20, 7 (2017), 950–966.
Chris Julien. 2015. Bourdieu, social capital and online interaction. Sociology 49, 2. (2015), 356–373.
Przemysław Kazienko and Katarzyna Musiał. 2006. Social capital in online social networks. In Inter. Conf. on Knowledge-Based and Intelligent Information and Eng. Systems. Springer, 417–424.
Ralph Kimball and Margy Ross. 2002. The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (2nd ed.). John Wiley & Sons, NY, USA.
Nan Lin, Karen S Cook, and Ronald S Burt. 2001. Social capital: Theory and research. Transaction Publishers.
Francis Mechner. 2008. Behavioral contingency analysis. Behavioral Processes 78, 2 (2008), 124–144.
Atif Nazir, Alex Waagen, Vikram S. Vijayaraghavan, Chen-Nee Chuah, Raissa M. D’Souza, and Balachander Krishnamurthy. 2012. Beyond Friendship: Modeling User Activity Graphs on Social Network-Based Gifting Applications. In Proc. Of the Internet Measurement Conf. (IMC’12). ACM, NY, USA, 467–480.
Reed E. Nelson. 1989. The strength of strong ties: Social networks and intergroup conflict in organizations. Academy of Manag. Journal 32, 2 (1989), 377–401.
Liz Áurea Prado and Rodrigo Franklin Frogeri. 2017. Marketing de Influência. Interação-Revista de Ensino, Pesquisa e Extensão 19, 2 (2017), 43–58.
Robert Putnam. 2001. Social capital: Measurement and consequences. Canadian journal of policy research 2, 1 (2001), 41–51.
Raquel Recuero. 2012. O Capital Social em Rede: Como as redes sociais na Internet estão gerando novas formas de capital social. Contemporânea 10, 3 (2012), 597–617.
Francisco Coelho Santos and Cristina Petersen Cypriano. 2014. Redes sociais, redes de sociabilidade. Revista Bras. de Ciências Sociais 29 (06 2014), 63–78.
Sebastian Schams, Jan Hauffa, and Georg Groh. 2018. Analyzing a User’s Contributive Social Capital Based on Acitivities in Online Social Networks and Media. In Proc. of the The Web Conf. (WWW’18). 1457–1464.
B. F. Skinner. 1953. Science and Human Behavior. New York: Macmillan.
Claudia Smith, J Brock Smith, and Eleanor Shaw. 2017. Embracing digital networks: Entrepreneurs’ social capital online. Journal of Business Venturing 32, 1. (2017), 18–34.
Jonathan Sterne. 2003. Bourdieu, Technique And Technology. Cultural Studies. 17 (2003), 367–389.
Chris Chao Su and Ngai Keung Chan. 2017. Predicting social capital on Facebook: The implications of use intensity, perceived content desirability, and Facebook enabled commun. practices. Comp. in Hum. Behavior 72 (2017), 259–268.
Pang-Ning Tan, Michael Steinbach, and Vipin Kumar. 2005. Introduction to Data Mining. Addison Wesley.
Nick Williams, Robert Huggins, and Piers Thompson. 2017. Social capital and entrepreneurship: Does the relationship hold in deprived urban neighbourhoods? Growth and Change 48, 4 (2017), 719–743.
Christo Wilson, Alessandra Sala, Krishna P. N. Puttaswamy, and Ben Y. Zhao. 2012. Beyond Social Graphs: User Interactions in Online Social Networks and Their Implications. ACM Trans. Web 6, 4, Article 17 (Nov. 2012), 31 pages.
Publicado
07/06/2021
Como Citar
CUNHA, Kaique Matheus Rodrigues; DA COSTA, Renata Luiza; GOMES, Alan Keller.
A Measurement Approach to the Bourdieusian Social Capital within Facebook Institutional Pages. In: SIMPÓSIO BRASILEIRO DE SISTEMAS DE INFORMAÇÃO (SBSI), 17. , 2021, Uberlândia.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2021
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