Use of Netnography for the Generation of Personas and Requirements for Systems with a Focus on People with Autism Spectrum Disorder: An Experience Report
Abstract
The early stages of software development require a good understanding of the target audience and their needs. The conventional methods used to achieve these objectives are expensive and researchers are subject to the interest of the target audience. This article reports the application of netnography, an ethnography carried out online, which has a reduced cost when compared to conventional ethnography and makes it possible to reach a dispersed target audience, as is the case of people with Autistic Spectrum Disorder (ASD). Netnography was applied in the social network Instagram to outline personas of users affected by TEA and to elicit requirements from these personas. With this report, it is expected to encourage the adoption of netnography in software development due to the reach of the target audience and the variety of possible data to be obtained. As future research, we intend to investigate the software development team's point of view on the impact of netnography.
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