Automated Content Moderation in a Brazilian Marketplace

  • Ana Claudia Zandavalle Americanas S.A.
  • Victor do Nascimento Americanas S.A.
  • Carolina Gadelha Americanas S.A.
  • Tatiana Gama Americanas S.A.
  • Fernando Zagatti Americanas S.A.
  • Lucas Nildaimon Americanas S.A.
  • João Gabriel Melo Barbirato Americanas S.A.
  • Livy Real Americanas S.A.


Clarifying doubts can become decisive when shopping on e-commerces platforms. Considering the relevance of user generated content, this work aimed to develop an internal hybrid system, composed of machine learning models along-side a rule-based module, to moderate customers’ questions and sellers’ answers in one of the biggest marketplaces in Brazil.
Palavras-chave: content moderation, Portuguese, questions and answers, user generated content, e-commerce, marketplace


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ZANDAVALLE, Ana Claudia; NASCIMENTO, Victor do; GADELHA, Carolina; GAMA, Tatiana; ZAGATTI, Fernando; NILDAIMON, Lucas; BARBIRATO, João Gabriel Melo; REAL, Livy. Automated Content Moderation in a Brazilian Marketplace. In: WEBMEDIA IN PRACTICE - SIMPÓSIO BRASILEIRO DE SISTEMAS MULTIMÍDIA E WEB (WEBMEDIA), 28. , 2022, Curitiba. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2022 . p. 141-144. ISSN 2596-1683. DOI: