Exploring the Potential of TV 3.0: Applications and Impact on Content Delivery and Audience Engagement
Resumo
This paper explores potential applications for TV 3.0, a ground-breaking evolution in Brazilian digital television that introduces advanced functionalities such as app-based experience, viewer-centered design, enhanced interactivity, and integration with smart technologies. Leveraging these new capabilities, TV 3.0 can revolutionize content delivery and audience engagement in several key areas by enabling personalized content experiences with recommendations and adaptive streaming to enhance viewer satisfaction and retention. We present three use cases that explore some of the new features and their potential impacts on content transmission and consumption and the development of interactive applications.
Palavras-chave:
TV 3.0, Use Cases, ATSC 3.0
Referências
Fabio Barreto, Raphael Abreu, and Débora Muchaluat-Saade. 2023. TV 3.0: Interação Multiusuário para TV Digital Aberta com NCL 4.0. In Anais Estendidos do XXIX Simpósio Brasileiro de Sistemas Multimídia e Web (Ribeirão Preto/SP). SBC, Porto Alegre, RS, Brasil, 179–184. DOI: 10.5753/webmedia_estendido.2023.236162
Rufino Cabrera, Jon Montalban, Pablo Angueira, Yiyan Wu, Liang Zhang, Wei Li, Sung-Ik Park, Sunhyoung Kwon, and Namho Hur. 2021. Atsc 3.0 broadcast core network for next-generation media delivery. In 2021 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB). IEEE, 1–7.
Rich Chernock, David Gomez-Barquero, Jerry Whitaker, Sung-Ik Park, and Yiyan Wu. 2016. ATSC 3.0 next generation digital TV standard—An overview and preview of the issue. IEEE Transactions on Broadcasting 62, 1 (2016), 154–158.
DASH Industry Forum. 2018. DASH IF: “Guidelines for Implementation: DASH-IF Interoperability Points for ATSC 3.0. [link]
Marina Josué, Pedro Valentim, and Débora Muchaluat Saade. 2023. TV 3.0: Definição e Uso de Perfil de Telespectador no Ambiente de TV Digital Aberta. In Anais Estendidos do XXIX Simpósio Brasileiro de Sistemas Multimídia e Web (Ribeirão Preto/SP). SBC, Porto Alegre, RS, Brasil, 171–177. DOI: 10.5753/webmedia_estendido.2023.236156
Marcelo F. Moreno, Carlos Pernisa Júnior, Eduardo Barrere, Stanley Teixeira, Cristiane Turnes Montezano, Li-Chang Shuen, Carlos de Salles Soares Neto, Débora Christina Muchaluat-Saade, Marina Ivanov Josué, Joel A. F. dos Santos, Sérgio Colcher, Daniel de S. Moares, Derzu Omaia, Tiago Maritan Ugulino de Araújo, and Guido Lemos de Souza Filho. 2023. R&D Progress on TV 3.0 Application Coding Layer. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING (2023). DOI: 0.18580/setijbe.2023.1
Karen Oliveira, Paulo de Macedo, Marina Josué, Débora Muchaluat-Saade, and Joel dos Santos. 2023. TV 3.0: A Ginga-NCL and Common Core Webservices Extension for Multidevice Support. In Anais Estendidos do XXIX Simpósio Brasileiro de Sistemas Multimídia e Web (Ribeirão Preto/SP). SBC, Porto Alegre, RS, Brasil, 163–169. DOI: 10.5753/webmedia_estendido.2023.236105
Fórum SBTVD. 2024. TV 3.0 project. [link]
Li-Chang Shuen, Paulo Borges, Iago Costa, Ingrid Carvalho, Carlos Soares Neto, and Marcelo Moreno. 2023. App-based TV 3.0 experience: Proposing a new viewer’s journey. In Anais Estendidos do XXIX Simpósio Brasileiro de Sistemas Multimídia e Web (Ribeirão Preto/SP). SBC, Porto Alegre, RS, Brasil, 131–135. DOI: 10.5753/webmedia_estendido.2023.236173
Rômulo Vieira, Marina Ivanov, Raphael Abreu, Joel dos Santos, Douglas Mattos, and Débora Muchaluat-Saade. 2023. Autoria de Aplicações Multissensoriais para TV 3.0 com a Ferramenta STEVE. In Anais Estendidos do XXIX Simpósio Brasileiro de Sistemas Multimídia e Web (Ribeirão Preto/SP). SBC, Porto Alegre, RS, Brasil, 143–149. DOI: 10.5753/webmedia_estendido.2023.236124
Rufino Cabrera, Jon Montalban, Pablo Angueira, Yiyan Wu, Liang Zhang, Wei Li, Sung-Ik Park, Sunhyoung Kwon, and Namho Hur. 2021. Atsc 3.0 broadcast core network for next-generation media delivery. In 2021 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB). IEEE, 1–7.
Rich Chernock, David Gomez-Barquero, Jerry Whitaker, Sung-Ik Park, and Yiyan Wu. 2016. ATSC 3.0 next generation digital TV standard—An overview and preview of the issue. IEEE Transactions on Broadcasting 62, 1 (2016), 154–158.
DASH Industry Forum. 2018. DASH IF: “Guidelines for Implementation: DASH-IF Interoperability Points for ATSC 3.0. [link]
Marina Josué, Pedro Valentim, and Débora Muchaluat Saade. 2023. TV 3.0: Definição e Uso de Perfil de Telespectador no Ambiente de TV Digital Aberta. In Anais Estendidos do XXIX Simpósio Brasileiro de Sistemas Multimídia e Web (Ribeirão Preto/SP). SBC, Porto Alegre, RS, Brasil, 171–177. DOI: 10.5753/webmedia_estendido.2023.236156
Marcelo F. Moreno, Carlos Pernisa Júnior, Eduardo Barrere, Stanley Teixeira, Cristiane Turnes Montezano, Li-Chang Shuen, Carlos de Salles Soares Neto, Débora Christina Muchaluat-Saade, Marina Ivanov Josué, Joel A. F. dos Santos, Sérgio Colcher, Daniel de S. Moares, Derzu Omaia, Tiago Maritan Ugulino de Araújo, and Guido Lemos de Souza Filho. 2023. R&D Progress on TV 3.0 Application Coding Layer. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING (2023). DOI: 0.18580/setijbe.2023.1
Karen Oliveira, Paulo de Macedo, Marina Josué, Débora Muchaluat-Saade, and Joel dos Santos. 2023. TV 3.0: A Ginga-NCL and Common Core Webservices Extension for Multidevice Support. In Anais Estendidos do XXIX Simpósio Brasileiro de Sistemas Multimídia e Web (Ribeirão Preto/SP). SBC, Porto Alegre, RS, Brasil, 163–169. DOI: 10.5753/webmedia_estendido.2023.236105
Fórum SBTVD. 2024. TV 3.0 project. [link]
Li-Chang Shuen, Paulo Borges, Iago Costa, Ingrid Carvalho, Carlos Soares Neto, and Marcelo Moreno. 2023. App-based TV 3.0 experience: Proposing a new viewer’s journey. In Anais Estendidos do XXIX Simpósio Brasileiro de Sistemas Multimídia e Web (Ribeirão Preto/SP). SBC, Porto Alegre, RS, Brasil, 131–135. DOI: 10.5753/webmedia_estendido.2023.236173
Rômulo Vieira, Marina Ivanov, Raphael Abreu, Joel dos Santos, Douglas Mattos, and Débora Muchaluat-Saade. 2023. Autoria de Aplicações Multissensoriais para TV 3.0 com a Ferramenta STEVE. In Anais Estendidos do XXIX Simpósio Brasileiro de Sistemas Multimídia e Web (Ribeirão Preto/SP). SBC, Porto Alegre, RS, Brasil, 143–149. DOI: 10.5753/webmedia_estendido.2023.236124
Publicado
14/10/2024
Como Citar
MORAES, Daniel de Sousa; BORGES, Paulo Victor; COSTA, Polyana Bezerra da; GUREVITZ, Yan Martins B.; SANTOS, Pedro T. Cutrim dos; BOARO, José Matheus Carvalho; LADELE, Adeoye Sunday; COLCHER, Sérgio.
Exploring the Potential of TV 3.0: Applications and Impact on Content Delivery and Audience Engagement. In: WORKSHOP FUTURO DA TV DIGITAL INTERATIVA - SIMPÓSIO BRASILEIRO DE SISTEMAS MULTIMÍDIA E WEB (WEBMEDIA), 30. , 2024, Juiz de Fora/MG.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2024
.
p. 267-272.
ISSN 2596-1683.
DOI: https://doi.org/10.5753/webmedia_estendido.2024.244583.
