Toward a Certification Framework for TV 3.0: Building Trust in the Ecosystem
Resumo
The transition from TV 2.x to TV 3.0 shifts the digital television ecosystem from middleware-mediated interactivity to an application-oriented platform, where broadcaster applications and cross-layer orchestration are central to new business models and user experiences. This evolution makes interoperability and reliability prerequisites, exposing the insufficiency of the self-certification model that characterized TV 2.x. We argue for the establishment of a network of accredited laboratories, coordinated by INMETRO and ANATEL, hosted in universities, and supported by industry contributions. Beyond technical assurance, it would foster broadcaster trust, enable new commercial opportunities, and serve the public interest, while simultaneously advancing research, innovation, and professional training in digital television.
Palavras-chave:
digital television, TV 3.0, conformance testing, certification framework, interoperability
Referências
2004. Anatel – Resolução Interna nº 384, de 17 de fevereiro de 2004. [link]. The resolution highlights: “A Comunicação é estratégica para o cumprimento da missão da Agência Nacional de Telecomunicações (Anatel).”.
2017. ISO/IEC 17025:2017 — General requirements for the competence of testing and calibration laboratories. Technical Report. International Organization for Stan- dardization (ISO) and International Electrotechnical Commission (IEC), Geneva, Switzerland. 3rd edition.
2019. Resolução ANATEL No. 715, de 23 de outubro de 2019 – Regulamento de Avaliação da Conformidade e de Homologação de Produtos para Telecomunicações. Technical Report. Agência Nacional de Telecomunicações (ANATEL). Published 24 October 2019; establishes mandatory homologation for commercialization and use of telecommunications products in Brazil.
2024. Web Media API Snapshot 2024 (CTA-5000-G). Technical Report. Consumer Technology Association (CTA) / W3C Web Media API Community Group. [link] Specification listing cross-platform web media APIs for interoperable devices, developed under the CTA WAVE Project.
2025. ABNT NBR 25601:2025 — TV 3.0 — Over-the-air physical layer. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25602:2025 — TV 3.0 — Transport layer. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25603:2025 — TV 3.0 — Video coding. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25604:2025 — TV 3.0 — Audio coding. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25605:2025 — TV 3.0 — Closed captioning. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25606:2025 — TV 3.0 — Closed signing. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25607:2025 — TV 3.0 — Emergency warning system. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25608:2025 — TV 3.0 — Application coding. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25609:2025 — TV 3.0 — Receivers. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. Allegro DVT – Global Leader in Digital Video Compliance and Testing Tools. [link]. Provides video codec compliance test suites and hardware IP solutions for digital video, including support for codec conformity testing.
2025. Cable/Antenna Ready HD Certification System for Television Devices in Finland. [link]. Coordinates the voluntary Cable/Antenna Ready HD testing and certification system.
2025. Inmetro – Technical Regulation and Conformity Assessment. [link]. Inmetro states: “Atuamos na regulamentação técnica e em programas de avaliação da conformidade, de forma que produtos e serviços atendam a requisitos essenciais.”.
2025. Introduction of the “HD ready” Certification Program by EICTA (now DIGITALEUROPE). [link]. EICTA, renamed DIGITALEUROPE in 2009, introduced the “HD ready” label in 2005.
2025. Laboratório de Sistemas de Potência e Inovação Tecnológica (LASPI/UFRJ) – Detalhes da Acreditação. [link]. Accredited under ISO/IEC 17025, Accreditation Number CRL 1227.
2025. Milan Plugfest 2025 Report. [link]. Interoperability testing event covering HbbTV implementations and Conformance Test Suite cases.
2025. Resillion – Quality Assurance, Conformance Testing & Interoperability Services. [link]. Offers quality engineering, conformance testing, and interoperability solutions across digital ecosystems.
2025. TV 3.0 Project – Technical Recommendations for Next-Generation Brazilian Digital Television. [link]. Describes Phase 3 results, including technology recommendations (physical layer, transport, coding, applications) and timeline of TV 3.0 deployment in Brazil.
Marcelo F. Moreno, Carlos Pernisa Júnior, Eduardo Barrere, Stanley Teixeira, Cristiane Turnes Montezano, Li-Chang Shuen, Carlos de Salles Soares Neto, Débora Christina Muchaluat-Saade, Marina Ivanov Josué, Joel A. F. dos Santos, Sérgio Colcher, Daniel de S. Moares, Derzu Omaia, Tiago Maritan Ugulino de Araújo, and Guido Lemos de Souza Filho. 2023. R&D Progress on TV 3.0 Application Coding Layer. SET International Journal of Broadcast Engineering 9, 1 (2023), Article 1, 12 p. DOI: 10.18580/setijbe.2023.1
2017. ISO/IEC 17025:2017 — General requirements for the competence of testing and calibration laboratories. Technical Report. International Organization for Stan- dardization (ISO) and International Electrotechnical Commission (IEC), Geneva, Switzerland. 3rd edition.
2019. Resolução ANATEL No. 715, de 23 de outubro de 2019 – Regulamento de Avaliação da Conformidade e de Homologação de Produtos para Telecomunicações. Technical Report. Agência Nacional de Telecomunicações (ANATEL). Published 24 October 2019; establishes mandatory homologation for commercialization and use of telecommunications products in Brazil.
2024. Web Media API Snapshot 2024 (CTA-5000-G). Technical Report. Consumer Technology Association (CTA) / W3C Web Media API Community Group. [link] Specification listing cross-platform web media APIs for interoperable devices, developed under the CTA WAVE Project.
2025. ABNT NBR 25601:2025 — TV 3.0 — Over-the-air physical layer. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25602:2025 — TV 3.0 — Transport layer. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25603:2025 — TV 3.0 — Video coding. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25604:2025 — TV 3.0 — Audio coding. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25605:2025 — TV 3.0 — Closed captioning. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25606:2025 — TV 3.0 — Closed signing. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25607:2025 — TV 3.0 — Emergency warning system. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25608:2025 — TV 3.0 — Application coding. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. ABNT NBR 25609:2025 — TV 3.0 — Receivers. Technical Report. Associação Brasileira de Normas Técnicas (ABNT), Rio de Janeiro, Brazil.
2025. Allegro DVT – Global Leader in Digital Video Compliance and Testing Tools. [link]. Provides video codec compliance test suites and hardware IP solutions for digital video, including support for codec conformity testing.
2025. Cable/Antenna Ready HD Certification System for Television Devices in Finland. [link]. Coordinates the voluntary Cable/Antenna Ready HD testing and certification system.
2025. Inmetro – Technical Regulation and Conformity Assessment. [link]. Inmetro states: “Atuamos na regulamentação técnica e em programas de avaliação da conformidade, de forma que produtos e serviços atendam a requisitos essenciais.”.
2025. Introduction of the “HD ready” Certification Program by EICTA (now DIGITALEUROPE). [link]. EICTA, renamed DIGITALEUROPE in 2009, introduced the “HD ready” label in 2005.
2025. Laboratório de Sistemas de Potência e Inovação Tecnológica (LASPI/UFRJ) – Detalhes da Acreditação. [link]. Accredited under ISO/IEC 17025, Accreditation Number CRL 1227.
2025. Milan Plugfest 2025 Report. [link]. Interoperability testing event covering HbbTV implementations and Conformance Test Suite cases.
2025. Resillion – Quality Assurance, Conformance Testing & Interoperability Services. [link]. Offers quality engineering, conformance testing, and interoperability solutions across digital ecosystems.
2025. TV 3.0 Project – Technical Recommendations for Next-Generation Brazilian Digital Television. [link]. Describes Phase 3 results, including technology recommendations (physical layer, transport, coding, applications) and timeline of TV 3.0 deployment in Brazil.
Marcelo F. Moreno, Carlos Pernisa Júnior, Eduardo Barrere, Stanley Teixeira, Cristiane Turnes Montezano, Li-Chang Shuen, Carlos de Salles Soares Neto, Débora Christina Muchaluat-Saade, Marina Ivanov Josué, Joel A. F. dos Santos, Sérgio Colcher, Daniel de S. Moares, Derzu Omaia, Tiago Maritan Ugulino de Araújo, and Guido Lemos de Souza Filho. 2023. R&D Progress on TV 3.0 Application Coding Layer. SET International Journal of Broadcast Engineering 9, 1 (2023), Article 1, 12 p. DOI: 10.18580/setijbe.2023.1
Publicado
10/11/2025
Como Citar
MORENO, Marcelo F..
Toward a Certification Framework for TV 3.0: Building Trust in the Ecosystem. In: WORKSHOP FUTURO DA TV DIGITAL INTERATIVA - SIMPÓSIO BRASILEIRO DE SISTEMAS MULTIMÍDIA E WEB (WEBMEDIA), 31. , 2025, Rio de Janeiro/RJ.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2025
.
p. 282-287.
ISSN 2596-1683.
DOI: https://doi.org/10.5753/webmedia_estendido.2025.16809.
