Application of data mining and complex networks in the representation of purchasing associations: a case study in supermarket purchases

• Maicon Lima UFG
• Melque Henrique Castro UFG
• Thiago Leite UFG
• Douglas Cordeiro UFG http://orcid.org/0000-0002-5187-0036
• Nubia Rosa da Silva UFG http://orcid.org/0000-0002-5187-0036

DOI: https://doi.org/10.5753/etc.2020.11100

Resumo

The development of solutions for the analysis of purchasing associations and consumer behavior is of great interest. One of the main challenges is to provide assertive results, with high accuracy, which enable the generation of strategic information to aid decision making. This paper presents an analysis of a supermarket sales data set by applying a hybrid solution based on data mining and complex networks. The results achieved reveal the potential of using complex networks in the information generation process.

Palavras-chave: Data mining, complex networks, purchasing associations

Referências

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