Características de jogos que contribuem para meninas atingirem seus valores
Resumo
Apesar das mulheres corresponderem a cerca de metade dos usuários do mercado de jogos digitais, o mundo dos games ainda e percebido como predominantemente masculino. Para modificar essa realidade, faz-se necessário o desenvolvimento de jogos digitais que considerem as especificidades do público feminino. A partir da análise de 16 entrevistas realizadas com mulheres, utilizando a técnica de laddering, este trabalho apresenta 23 valores que são considerados importantes para as mulheres, bem como um conjunto de 52 atributos (características de um jogo) que permitem que esses valores possam ser atingidos. Os resultados refletem a experiencia das participantes e podem ser usados para o desenvolvimento de jogos com adequações ao público feminino.
Palavras-chave:
Mulher, Jogo Digital, Valores, Teoria Meios-Fim
Referências
20-first (2020). 20-first’s 2020 gender balance scorecard, [link], Julho de 2022.
Abeele, V. V., Hauters, E., and Zaman, B. (2012). Increasing the reliability and validity of quantitative laddering data with ladderux. In CHI ’12 Extended Abstracts on Human Factors in Computing Systems, CHI EA ’12, page 2057–2062, New York, NY, USA. Association for Computing Machinery.
Brasil, P. G. (2022). Perfil do gamer, https://www.pesquisagamebrasil.com.br/pt/, Setembro de 2022.
Dele-Ajayi, O., Strachan, R., Pickard, A., and Sanderson, J. (2018). Designing for all: Exploring gender diversity and engagement with digital educational games by young people. In 2018 IEEE Frontiers in Education Conference (FIE), pages 1–9, Los Alamitos, CA, USA. IEEE Computer Society.
Dindar, M. (2018). An empirical study on gender, video game play, academic success and complex problem-solving skills. Computers & Education, 125:39–52.
Fortim, I., Monteiro, L., Sancassani, V., and Bengel, M. (2016). A tipologia das jogadoras: Um estudo do público feminino gamer brasileiro. In Proceedings of XV SBGames, pages 1312–1319, São Paulo, SP, Brasil. SBC.
Gorriz, C. M. and Medina, C. (2000). Engaging girls with computers through software games. Commun. ACM, 43(1):42–49.
Guercy, A. L. N. (2021). Adequações em jogos digitais para aumentar a atratividade para garotas. Master’s thesis, Pontifícia Universidade Católica de Minas Gerais, Programa de Pós-Graduação em Informática, Belo Horizonte.
Gutman, J. (1982). A means-end chain model based on consumer categorization processes. Journal of Marketing, 46(2):60–72.
Harrison, R., Drenten, J., and Pendarvis, N. (2016). Gamer Girls: Navigating a Subculture of Gender Inequality, pages 47–64. Emerald Group Publishing Limited.
Hughes, L. A. (2017). Video games help to prepare girls for a competitive future in STEM: An analysis of how video games help to build visual-spatial skills and the positive influence early childhood gaming can have on girls. PhD thesis, Kent State University.
Olson, J. C. and Peter, J. P. (2008). Consumer Behavior and Marketing Strategy. McGraw-Hill, New York.
Reynolds, T. J. and Gutman, J. (1988). Laddering theory, methods, analysis and interpretation. Journal of Advertising Research, 28(1):11–31.
Reynolds, T. J. and Olson, J. C. (2001). Understanding Consumer Decision Making. Routledge, London.
Rokeach, M. (1973). The nature of human values. Free press, New York.
Schultheiss, D. (2017). From the weaker sex to hardcore gaming: Female gaming patterns on the internet. Comput. Entertain., 15(2).
Schwartz, S. H. and Bilsky, W. (1987). Toward a universal psychological structure of human values. Journal of Personality and Social Psychology, 53(3):550–562.
Sheth, J. N., Mittal, B., and Newman, B. I. (1999). Customer behavior: Consumer behavior and beyond. Dryden Press Fort Worth, TX.
Starks, K., Jones, C., and Katsikitis, M. (2014). Gamechange(h)er: How nancy drew video games build strong girls. In Proc. 28th International BCS Human Computer Interaction Conference, BCS-HCI ’14, page 130–140, Swindon, GBR. BCS.
Stewart-Gardiner, C., Carmichael, G., Latham, J., Lozano, N., and Greene, J. L. (2013). Influencing middle school girls to study computer science through educational computer games. J. Comput. Sci. Coll., 28(6):90–97.
Wasserman, J. A. and Rittenour, C. E. (2019). Who wants to play? cueing perceived sex-based stereotypes of games. Computers in Human Behavior, 91:252–262.
Wu, Y.-L., Chang, C.-W., and Chang, C.-J. (2014). Exploring the value of cloud services and qoe factors on ipcentrex via the means-end chain framework. In Proc. 12th Int. Conf. on Advances in Mobile Computing and Multimedia, MoMM ’14, page 363–366, New York, NY, USA. ACM.
Abeele, V. V., Hauters, E., and Zaman, B. (2012). Increasing the reliability and validity of quantitative laddering data with ladderux. In CHI ’12 Extended Abstracts on Human Factors in Computing Systems, CHI EA ’12, page 2057–2062, New York, NY, USA. Association for Computing Machinery.
Brasil, P. G. (2022). Perfil do gamer, https://www.pesquisagamebrasil.com.br/pt/, Setembro de 2022.
Dele-Ajayi, O., Strachan, R., Pickard, A., and Sanderson, J. (2018). Designing for all: Exploring gender diversity and engagement with digital educational games by young people. In 2018 IEEE Frontiers in Education Conference (FIE), pages 1–9, Los Alamitos, CA, USA. IEEE Computer Society.
Dindar, M. (2018). An empirical study on gender, video game play, academic success and complex problem-solving skills. Computers & Education, 125:39–52.
Fortim, I., Monteiro, L., Sancassani, V., and Bengel, M. (2016). A tipologia das jogadoras: Um estudo do público feminino gamer brasileiro. In Proceedings of XV SBGames, pages 1312–1319, São Paulo, SP, Brasil. SBC.
Gorriz, C. M. and Medina, C. (2000). Engaging girls with computers through software games. Commun. ACM, 43(1):42–49.
Guercy, A. L. N. (2021). Adequações em jogos digitais para aumentar a atratividade para garotas. Master’s thesis, Pontifícia Universidade Católica de Minas Gerais, Programa de Pós-Graduação em Informática, Belo Horizonte.
Gutman, J. (1982). A means-end chain model based on consumer categorization processes. Journal of Marketing, 46(2):60–72.
Harrison, R., Drenten, J., and Pendarvis, N. (2016). Gamer Girls: Navigating a Subculture of Gender Inequality, pages 47–64. Emerald Group Publishing Limited.
Hughes, L. A. (2017). Video games help to prepare girls for a competitive future in STEM: An analysis of how video games help to build visual-spatial skills and the positive influence early childhood gaming can have on girls. PhD thesis, Kent State University.
Olson, J. C. and Peter, J. P. (2008). Consumer Behavior and Marketing Strategy. McGraw-Hill, New York.
Reynolds, T. J. and Gutman, J. (1988). Laddering theory, methods, analysis and interpretation. Journal of Advertising Research, 28(1):11–31.
Reynolds, T. J. and Olson, J. C. (2001). Understanding Consumer Decision Making. Routledge, London.
Rokeach, M. (1973). The nature of human values. Free press, New York.
Schultheiss, D. (2017). From the weaker sex to hardcore gaming: Female gaming patterns on the internet. Comput. Entertain., 15(2).
Schwartz, S. H. and Bilsky, W. (1987). Toward a universal psychological structure of human values. Journal of Personality and Social Psychology, 53(3):550–562.
Sheth, J. N., Mittal, B., and Newman, B. I. (1999). Customer behavior: Consumer behavior and beyond. Dryden Press Fort Worth, TX.
Starks, K., Jones, C., and Katsikitis, M. (2014). Gamechange(h)er: How nancy drew video games build strong girls. In Proc. 28th International BCS Human Computer Interaction Conference, BCS-HCI ’14, page 130–140, Swindon, GBR. BCS.
Stewart-Gardiner, C., Carmichael, G., Latham, J., Lozano, N., and Greene, J. L. (2013). Influencing middle school girls to study computer science through educational computer games. J. Comput. Sci. Coll., 28(6):90–97.
Wasserman, J. A. and Rittenour, C. E. (2019). Who wants to play? cueing perceived sex-based stereotypes of games. Computers in Human Behavior, 91:252–262.
Wu, Y.-L., Chang, C.-W., and Chang, C.-J. (2014). Exploring the value of cloud services and qoe factors on ipcentrex via the means-end chain framework. In Proc. 12th Int. Conf. on Advances in Mobile Computing and Multimedia, MoMM ’14, page 363–366, New York, NY, USA. ACM.
Publicado
24/10/2022
Como Citar
MACHADO, Mônica da Consolação; DIAS, Júnio Soares; ISHITANI, Lucila.
Características de jogos que contribuem para meninas atingirem seus valores. In: TRILHA DE ARTES & DESIGN – ARTIGOS COMPLETOS - SIMPÓSIO BRASILEIRO DE JOGOS E ENTRETENIMENTO DIGITAL (SBGAMES), 21. , 2022, Natal/RN.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2022
.
p. 118-127.
DOI: https://doi.org/10.5753/sbgames_estendido.2022.225917.
