A Tool for Analysis of Organizational Communication Through Social Networks
Abstract
This article describes a tool to analyze organizational communication networks. It models the network as a graph, implements Social Network Analysis (SNA) algorithms and allows the visual exploration of the graph. Compared to other SNA products, the developed tool incorporates semantic capability through the dynamic definition of attributes associated with the analyzed objects. The graph can be interactively explored and enables users to visually interpret relationships and roles over the modeled network. The tool was applied in a case study that identified communities of practice, communication patterns and key individuals over the modeled network.
Keywords:
Organizational communication, Analysis of social networks, Analysis tool, Graphs
References
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Wasserman, S. and Faust, K. (1999) “Social Network Analysis: Methods and Applications”. Cambridge University Press, 825p.
Freeman, L. (2000) “Visualizing Social Networks”, Journal of Social Structure (1)1.
Hanneman, R. (2001) “Introduction to Social Methods”. Department of Sociology. Technical Report University of California, Riverside.
Hansen, M. and Nohia, N.; Tierney, T. (1999) ”What’s your strategy for managing knowledge?” In: Harvard Business Review on Organization Learning, Harvard Business Scholl Press, p.61-86
Krebs, V. (1998) “Mapping and Measuring Knowledge Creation, Re-use and Flow”. http://www.orgnet.com/ fevereiro 2004
Mendonça, M. and Almeida, M. (2001) “Uso de Interfaces Abundantes em Informações para Mineração Visual de Dados”. IHC2001.
Nonaka, I. and Takeuchi, H. (1997) “Criação de Conhecimento na Empresa: Como as empresas japonesas geram a dinâmica da inovação”. Editora Campus, 358 p.
Scott, J. (2000) “Social network analysis: a handbook”. Sage Publications. 208p.
TouchGraph (2004) TouchGraph. http://www.touchgraph.com/ fevereiro 2004.
Wasserman, S. and Faust, K. (1999) “Social Network Analysis: Methods and Applications”. Cambridge University Press, 825p.
Published
2005-10-26
How to Cite
ANDION, Izabel; MENDONÇA, Manoel.
A Tool for Analysis of Organizational Communication Through Social Networks. In: BRAZILIAN SYMPOSIUM ON INFORMATION SYSTEMS (SBSI), 2. , 2005, Florianópolis.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2005
.
p. 241-248.
DOI: https://doi.org/10.5753/sbsi.2005.14990.
