Analysis of the Mechanism of Incentive Mayorship in Locations of Foursquare-Swarm
Abstract
This paper presents a study on the mechanism of incentive mayorship used in Foursquare-Swarm. Mayor is the user who performed the most check-ins in the last thirty days in a given location. Through automatic temporal monitoring, we study how alternations and disputes for mayorship occur at the locations. Data were collected from hundreds of locations in Curitiba (Brazil) and Chicago (United States). We identified, for example, that well known American food chains may have a more significant influence on the mayorship dispute in Curitiba. This study provides a better understanding of the mechanism of incentive mayorship, helping to determine where it is advantageous. This can assist in improving user engagement on social web systems.
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